The document discusses how social media has evolved the sales process. It recommends that salespeople understand buyers are now in control, educated, and want solutions rather than pitches. It outlines benefits of social selling like brand awareness and lead generation. It provides tips for using social media effectively like developing compelling content, searching LinkedIn, and creating credibility. Executives want salespeople to understand their issues and propose solutions at the right time. The document advises salespeople to create a social media plan and track results to build loyalty.
3. Let’s Talk About… How Sales Has Evolved Social Media’s Role in the Sales Process What Executives Want You to Know Building Loyalty and Retention 1 2 3 4
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7. Leverage the Technology www.gist.com www.linkedin.com www.netvibes.com www.hootsuite.com www.twitter.com www.facebook.com
20. Before You to Reach Out…Ask Should I pursue a conversation? What do I know about their needs? Why me and not the competition? Identify Qualify Research Engage
85M+ users - 67% are buyers. More than 1 billion people-searches in 2009. Executives from all Fortune 500 are members. Over half a million LinkedIn groups exist. 50% of Fortune 100 companies hire through LinkedIn.
So in this new world, there are challenges…roads are closed. What worked before may no longer be working in your business. There are certainly detours to navigate as we’ve seen with the changing economic times, and as each of you prepares for this new era of business there is much work to be done. @2010 Talent Builders, Inc. 01/07/11 Talent Builders, Inc.
@2010 Talent Builders, Inc. 01/07/11 Talent Builders, Inc.