1. Social Media
Collect. Connect. Convert

2. Rohit Kumar Cherukuri
 10+ years of experience in Marketing and Sales.
 Certified Business Analytics Professional from Indian School of Business
 Consulting and Research
 Social Media and Analytics
 Speaker/Mentor/Guest Lecturer
 Deloitte, Hyderabad
 VIT Business School, Chennai
 Narsee Monjee Institute of Management Studies, Hyderabad
 Nehru College of Management, Coimbatore

3. Few gentle reminders
 The person to your right/left is smarter than you and me
 Hold your Phone not just your Pen ! (“Vibrate” mode)
 Share tweets – Posts, Pics, Views and Questions (Tweet with
#HYSEA)
 There is always a better answer which we will know now
or sometime soon

5. A Million Dollar Question
Who is to be punished for such a bad post?
Not the writer of the post Writer of the post
Who read the post None – Just Move on !

6. Is this how we all feel at sometime ?
This Tweet Led to Microsoft Buying Minecraft for $2.5 Billion !
One tweet or post can change the course of your business entirely.

7. Most important word in Social Media – “F”
Be Friendly Be FrankDon’t Fake

8. Need for Balance – Likes/ Followers/Sales
.....Quantity .....Quality

9. Being Social
• It was the first deadly air accident for the 13-year-old carrier -AirAsia, which has
made air travel affordable for tens of millions of people in fast-growing Southeast
Asia.
• An active Twitter user with nearly a million followers, he quickly took to social
media to express shock and sympathy.
• "I apologise profusely for what they are going through. I am the leader of this
company and I have to take responsibility," he said at a televised news
conference.
• "Fernandes sounds authentic and credible," said Caroline Sapriel, managing
director of CS&A, which advises companies on crisis management. "He is looking
after the priorities of the families. He is showing a lot of empathy. He is using
many channels to put that across.“

11. Why People Unfollow Brands (You) on Social Media
1. Repetitive and Boring Content
2. Post on the page are too frequent
3. Viewers feed is getting crowded
4. Offending Brand activities
5. Content irrelevant to the brand
6. Lack of Engagement
7. Found a competing brand worth
following

12. How to attract, retain and convert
1. Know Your Audience
2. Know the Right Type and the Right Time
3. Be One of Their Own
4. Be Consistent
5. Engage Through Engaged Employees
6. Freebies – Doesn’t have to EXPENSIVE always!
There is a correlation between the activity and engagement levels !

13. What makes good content (Based on results)
• Images
• Videos
• Customer reviews
• Company news
• Exclusive data
• Infographics
• Case Studies
• Ebooks/ Whitepapers

14. A New Marketing Funnel

15. Paid vs. Earned vs. Owned

16. Inbound and Outbound marketing

17. Inbound Marketing

18. Facebook will update the number of Likes on
March 12, 2015
• Over the next few weeks, Facebook Page administrators will see “a
small fall in the number of likes” for their pages as a result of the
update.
• What could, at first, be seen as something negative – a decrease in
number of fans – also has a positive aspect to it
1. The content that reaches your followers will now be more effective,
as it will be content which really interests them. As such, this is an
improvement that positively affects your organic reach via Facebook.
2. In the same way, publicity will also be more effective, as followers or
fans of your Page will conform closely more to your target audience.
3. The tool that will permit you to create audiences which are similar to
those of your Page will be much reliable and efficient, meaning that
it will be easier to reach new clients who are genuinely interested in
your brand or business.
4. Bad practices aimed at buying and selling fans will gradually
disappear.
Source: easypromosapp.com

19. Welcome to the splinternet!

20. Go Mobile , Go Now !

21. 66% of smartphone users sleep with a phone next
to them - Telenav Study

24. Competitor analysis checklist.
1. Start with a visit to your competitors’ websites,
and make notes about the good and bad
features.
2. Then break down their customer acquisition
strategy—analyze their direct, organic, referral
and other traffic sources.
3. Next, see what’s broken and what’s fixable.
4. Also, review their content marketing and see if
it’s producing results.

25. Drive Conversions From Your Social Traffic
1. Serve Relevant Content
2. Guide Traffic
3. Analyze Audience Insights
4. Measure Post Performance

26. Example of an effective post on Social Media

27. Make it happen at any cost - Make it Viral !!!!
If only there was such a button ;)Virality is not paid for, it is earned

28. How True !

29. Key to succeed on Social Media - Hear to Listen

30. Who hears & how - Social command center !
 You don’t have to spend the earth to create the physical space.
 Determine what key metrics and information you want to know.
 Be prepared to categorize content - Its also ok not to respond

31. What your Social command center needs !
• A social media strategy that ties
into your broader business goals
• An established listening model
• A social media crisis plan
• A well-trained social media team
Command centers can make a compelling case for the bottom-line value
of social media .

32. 3 Strategies for Social Media progression
Your
Business
Issues
Industry
Related
Issues
Business
Symptoms
(Yours/Industry)
Real time Unadulterated Traceable
Capitalizing Quantifying Qualifying

33. 5 Digital Marketing Predictions for 2015
1. Mobile devices will continue to gain more share of consumer’s
attention.
2. Digital advertising will shift from being measurable to being truly
accountable
3. Businesses that take a more personalised approach will win.
4. Messaging will increasingly become a key part of how businesses
interact with customers directly
5. World population growth is being driven by high-growth countries
and it’s mobile.
According to eMarketer in the next three years, mobile phone penetration will rise from 61.1 per cent
to 69.4 per cent of the global population. As more people become mobile first, businesses and
marketers will follow.

34. Crowdbooster can help you understand your stats
from multiple social media channels in real time

35. SocialBro is a Twitter management tool - Find out when
to tweet to maximize the chance of your tweets being
seen
According to SocialBro, by changing the times you send your tweets, you could have as
much as a 650% improvement in the visibility of any tweet.

36. Few more tools…..

37. And Finally……..
When its online its not yours anymore – Get used to it !