SlideShare uma empresa Scribd logo
1 de 11
Baixar para ler offline
Target Customers
Transforming business with
CRM and Inbound Marketing
to drive revenue
CRMSwitch.com
Today’s Marketing Challenges
My salespeople need more leads
Our phones aren't ringing nearly enough
Our website gets little to no traffic
I need a website that attracts and captures leads
We don't rank high in Google searches
The most common needs we hear expressed.
CRM Switch
Marketing Must Adapt
Outbound vs
Inbound
Stop interrupting.
Start educating and engaging.
CRM Switch
CRMSwitch.com We learned inbound by doing inbound
We know how to build high performing funnels
Recognized
“Top CRM Blogs To Follow”
Annual Website
Visitors
200,000
CRM Switch
How It Works
Inbound Marketing is about being helpful to the buyer along their journey.
CRM Switch
Content is King
Checklists
Blogs
Infographics
CRM Switch
How Can an Inbound Marketing Consultant Help?
CAPTURE more sales leads
INCREASE customer wallet share
TRACK your results
AUGMENT existing marketing efforts
TEACH you about content marketing
ATTRACT new website visitors
CRM Switch
What Does an Inbound Marketing Consultant Do?
QUARTERBACK content marketing activities
DEVELOP campaign playbooks
PERFORM search engine optimization (SEO)
ALIGN sales & marketing efforts
PROVIDE training & advice
Provides strategy, advice and execution aimed at
acquiring & converting more website visitors.
CREATE unique blog & social content
CRM Switch
David Little, VP of Sales
What our customers say
CRM Switch more than tripled our organic website traffic over a
nine month period. This resulted in more sales leads flowing into
our CRM, many of which we were able to convert into new
customers.
If you need more people to find your products or services online,
talk to CRM Switch.
CRM Switch
Strategy & Planning
● Monthly Strategy Meeting
● Content Planning
● Performance Reporting
Content Development
● Two (2) blog posts per month
● Keyword research
● Interviews, writing, editing plus image selection
● Search optimization
● Publishing
Reputation Management
● Content Curation
● Weekly postings
● Google My Business
● Respond review engagements
Social Media Management
● Content Curation
● Daily postings on social media
● Twitter | Facebook | Linkedin
● Respond to social media engagements
Example Monthly Engagement
Inbound Marketing Services
CRM Switch
Target Customers
Transforming business with
CRM and Inbound Marketing
to drive revenue
CRMSwitch.com

Mais conteúdo relacionado

Mais procurados

Building the Perfect Content Marketing Mix - Top Priorities for 2015 - Part 1
Building the Perfect Content Marketing Mix - Top Priorities for 2015 - Part 1Building the Perfect Content Marketing Mix - Top Priorities for 2015 - Part 1
Building the Perfect Content Marketing Mix - Top Priorities for 2015 - Part 1Content Marketing Institute
 
How to Build Your B2B Marketing Empire From the Ground Up
How to Build Your B2B Marketing Empire From the Ground UpHow to Build Your B2B Marketing Empire From the Ground Up
How to Build Your B2B Marketing Empire From the Ground UpMarketingProfs
 
Ingenious Content Marketing: Creative Inspiration from Coca-Cola’s Jonathan M...
Ingenious Content Marketing: Creative Inspiration from Coca-Cola’s Jonathan M...Ingenious Content Marketing: Creative Inspiration from Coca-Cola’s Jonathan M...
Ingenious Content Marketing: Creative Inspiration from Coca-Cola’s Jonathan M...Content Marketing Institute
 
2020 B2B Content Marketing Trends and Budgets
2020 B2B Content Marketing Trends and Budgets2020 B2B Content Marketing Trends and Budgets
2020 B2B Content Marketing Trends and BudgetsTheia Marketing
 
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
 
How to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepHow to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepBuffer
 
Search Performance Brief Example
Search Performance Brief ExampleSearch Performance Brief Example
Search Performance Brief ExampleKayla Perry
 
Content Strategy: One Size Does NOT Fit All
Content Strategy: One Size Does NOT Fit AllContent Strategy: One Size Does NOT Fit All
Content Strategy: One Size Does NOT Fit AllChristina Bockisch
 
Content Marketing 2021- Trends & 6 Step Plan
Content Marketing 2021- Trends & 6 Step Plan Content Marketing 2021- Trends & 6 Step Plan
Content Marketing 2021- Trends & 6 Step Plan WriteDesign
 
How to Rock Content Marketing in the Age of 'Content Shock'
How to Rock Content Marketing in the Age of 'Content Shock'How to Rock Content Marketing in the Age of 'Content Shock'
How to Rock Content Marketing in the Age of 'Content Shock'Carmen Hill
 
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and TrendsManufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and TrendsContent Marketing Institute
 
Content audit new dawn media
Content audit new dawn mediaContent audit new dawn media
Content audit new dawn mediaNew Dawn Media
 
Using Content Marketing to Generate Demand, Create New Audiences
Using Content Marketing to Generate Demand, Create New AudiencesUsing Content Marketing to Generate Demand, Create New Audiences
Using Content Marketing to Generate Demand, Create New AudiencesContent Marketing Institute
 
Case study b2b lead generation then & now
Case study b2b lead generation then & nowCase study b2b lead generation then & now
Case study b2b lead generation then & nowDSIM
 
B2B Marketing in 2015 - 14 Visions of the Future You Can Use Today
B2B Marketing in 2015  - 14 Visions of the Future You Can Use TodayB2B Marketing in 2015  - 14 Visions of the Future You Can Use Today
B2B Marketing in 2015 - 14 Visions of the Future You Can Use TodayTopRank Marketing Agency
 
The State of Enterprise Content Marketing - 2015
The State of Enterprise Content Marketing - 2015The State of Enterprise Content Marketing - 2015
The State of Enterprise Content Marketing - 2015Content Marketing Institute
 
#PRlife | Texas A&M University
#PRlife | Texas A&M University#PRlife | Texas A&M University
#PRlife | Texas A&M UniversityMMI Agency
 
The Content Marketing Imperative For The Argyle Executive Club
The Content Marketing Imperative For The Argyle Executive ClubThe Content Marketing Imperative For The Argyle Executive Club
The Content Marketing Imperative For The Argyle Executive ClubMichael Brenner
 

Mais procurados (20)

Building the Perfect Content Marketing Mix - Top Priorities for 2015 - Part 1
Building the Perfect Content Marketing Mix - Top Priorities for 2015 - Part 1Building the Perfect Content Marketing Mix - Top Priorities for 2015 - Part 1
Building the Perfect Content Marketing Mix - Top Priorities for 2015 - Part 1
 
How to Build Your B2B Marketing Empire From the Ground Up
How to Build Your B2B Marketing Empire From the Ground UpHow to Build Your B2B Marketing Empire From the Ground Up
How to Build Your B2B Marketing Empire From the Ground Up
 
Content marketing 101
Content marketing 101Content marketing 101
Content marketing 101
 
Ingenious Content Marketing: Creative Inspiration from Coca-Cola’s Jonathan M...
Ingenious Content Marketing: Creative Inspiration from Coca-Cola’s Jonathan M...Ingenious Content Marketing: Creative Inspiration from Coca-Cola’s Jonathan M...
Ingenious Content Marketing: Creative Inspiration from Coca-Cola’s Jonathan M...
 
2020 B2B Content Marketing Trends and Budgets
2020 B2B Content Marketing Trends and Budgets2020 B2B Content Marketing Trends and Budgets
2020 B2B Content Marketing Trends and Budgets
 
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
 
How to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepHow to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-Step
 
Search Performance Brief Example
Search Performance Brief ExampleSearch Performance Brief Example
Search Performance Brief Example
 
Content Strategy: One Size Does NOT Fit All
Content Strategy: One Size Does NOT Fit AllContent Strategy: One Size Does NOT Fit All
Content Strategy: One Size Does NOT Fit All
 
Content Marketing 2021- Trends & 6 Step Plan
Content Marketing 2021- Trends & 6 Step Plan Content Marketing 2021- Trends & 6 Step Plan
Content Marketing 2021- Trends & 6 Step Plan
 
How to Rock Content Marketing in the Age of 'Content Shock'
How to Rock Content Marketing in the Age of 'Content Shock'How to Rock Content Marketing in the Age of 'Content Shock'
How to Rock Content Marketing in the Age of 'Content Shock'
 
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and TrendsManufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
 
Social Media Survival Guide
Social Media Survival GuideSocial Media Survival Guide
Social Media Survival Guide
 
Content audit new dawn media
Content audit new dawn mediaContent audit new dawn media
Content audit new dawn media
 
Using Content Marketing to Generate Demand, Create New Audiences
Using Content Marketing to Generate Demand, Create New AudiencesUsing Content Marketing to Generate Demand, Create New Audiences
Using Content Marketing to Generate Demand, Create New Audiences
 
Case study b2b lead generation then & now
Case study b2b lead generation then & nowCase study b2b lead generation then & now
Case study b2b lead generation then & now
 
B2B Marketing in 2015 - 14 Visions of the Future You Can Use Today
B2B Marketing in 2015  - 14 Visions of the Future You Can Use TodayB2B Marketing in 2015  - 14 Visions of the Future You Can Use Today
B2B Marketing in 2015 - 14 Visions of the Future You Can Use Today
 
The State of Enterprise Content Marketing - 2015
The State of Enterprise Content Marketing - 2015The State of Enterprise Content Marketing - 2015
The State of Enterprise Content Marketing - 2015
 
#PRlife | Texas A&M University
#PRlife | Texas A&M University#PRlife | Texas A&M University
#PRlife | Texas A&M University
 
The Content Marketing Imperative For The Argyle Executive Club
The Content Marketing Imperative For The Argyle Executive ClubThe Content Marketing Imperative For The Argyle Executive Club
The Content Marketing Imperative For The Argyle Executive Club
 

Semelhante a How an Inbound Marketing Consultant Contributes to the Achievement of Your Goals

Digital Marketing Trade
Digital Marketing TradeDigital Marketing Trade
Digital Marketing TradeYasir Soori
 
B2B SEO for Account Based Marketing
B2B SEO for Account Based MarketingB2B SEO for Account Based Marketing
B2B SEO for Account Based MarketingDigital Reach
 
Digital Strategy Keynote - Bibby Consulting Group
Digital Strategy Keynote - Bibby Consulting GroupDigital Strategy Keynote - Bibby Consulting Group
Digital Strategy Keynote - Bibby Consulting GroupNathanial Bibby
 
Content Centric Marketing Proposal PowerPoint Presentation Slides
Content Centric Marketing Proposal PowerPoint Presentation SlidesContent Centric Marketing Proposal PowerPoint Presentation Slides
Content Centric Marketing Proposal PowerPoint Presentation SlidesSlideTeam
 
Advanced Digital Marketing Training Institutes in Hyderabad
Advanced Digital Marketing Training Institutes in HyderabadAdvanced Digital Marketing Training Institutes in Hyderabad
Advanced Digital Marketing Training Institutes in HyderabadGobal Digital Academy
 
Digital Advertising Agency For Business Growth Proposal Powerpoint Presentati...
Digital Advertising Agency For Business Growth Proposal Powerpoint Presentati...Digital Advertising Agency For Business Growth Proposal Powerpoint Presentati...
Digital Advertising Agency For Business Growth Proposal Powerpoint Presentati...SlideTeam
 
Digital Advertising Agency For Business Growth Proposal PowerPoint Presentati...
Digital Advertising Agency For Business Growth Proposal PowerPoint Presentati...Digital Advertising Agency For Business Growth Proposal PowerPoint Presentati...
Digital Advertising Agency For Business Growth Proposal PowerPoint Presentati...SlideTeam
 
WordStream, BounceExchange, & Datanyze: Capture, Engage, Convert With Standou...
WordStream, BounceExchange, & Datanyze: Capture, Engage, Convert With Standou...WordStream, BounceExchange, & Datanyze: Capture, Engage, Convert With Standou...
WordStream, BounceExchange, & Datanyze: Capture, Engage, Convert With Standou...Internet Marketing Software - WordStream
 
Strategic Corporate Brochure
Strategic Corporate BrochureStrategic Corporate Brochure
Strategic Corporate BrochureBrian Kinney
 
Strategic Corporate Brochure
Strategic Corporate BrochureStrategic Corporate Brochure
Strategic Corporate BrochureDwaraka Reddy
 
Rise of the Revenue Marketer
Rise of the Revenue Marketer Rise of the Revenue Marketer
Rise of the Revenue Marketer Pedowitz Group
 
Agency Partner Interactive - Digital Marketing Services Q1 2019
Agency Partner Interactive - Digital Marketing Services Q1 2019Agency Partner Interactive - Digital Marketing Services Q1 2019
Agency Partner Interactive - Digital Marketing Services Q1 2019S. Adam Rizzieri
 
Digital Marketing Trends and Tools 2019
Digital Marketing Trends and Tools 2019Digital Marketing Trends and Tools 2019
Digital Marketing Trends and Tools 2019Talia Gertman
 
Digital Strategy with Bibby Consulting Group
Digital Strategy with Bibby Consulting GroupDigital Strategy with Bibby Consulting Group
Digital Strategy with Bibby Consulting GroupNathanial Bibby
 
Guide to online marketing for small business
Guide to online marketing for small businessGuide to online marketing for small business
Guide to online marketing for small businessRUBEN LICERA
 
Marathon Pest Control - Home Service Proposal Deck - October 2022.pdf
Marathon Pest Control - Home Service Proposal Deck - October 2022.pdfMarathon Pest Control - Home Service Proposal Deck - October 2022.pdf
Marathon Pest Control - Home Service Proposal Deck - October 2022.pdfJake Evans
 

Semelhante a How an Inbound Marketing Consultant Contributes to the Achievement of Your Goals (20)

Digital Marketing
Digital Marketing Digital Marketing
Digital Marketing
 
Digital Marketing Trade
Digital Marketing TradeDigital Marketing Trade
Digital Marketing Trade
 
KEEN MARKETER
KEEN MARKETERKEEN MARKETER
KEEN MARKETER
 
B2B SEO for Account Based Marketing
B2B SEO for Account Based MarketingB2B SEO for Account Based Marketing
B2B SEO for Account Based Marketing
 
Digital Strategy Keynote - Bibby Consulting Group
Digital Strategy Keynote - Bibby Consulting GroupDigital Strategy Keynote - Bibby Consulting Group
Digital Strategy Keynote - Bibby Consulting Group
 
Content Centric Marketing Proposal PowerPoint Presentation Slides
Content Centric Marketing Proposal PowerPoint Presentation SlidesContent Centric Marketing Proposal PowerPoint Presentation Slides
Content Centric Marketing Proposal PowerPoint Presentation Slides
 
Advanced Digital Marketing Training Institutes in Hyderabad
Advanced Digital Marketing Training Institutes in HyderabadAdvanced Digital Marketing Training Institutes in Hyderabad
Advanced Digital Marketing Training Institutes in Hyderabad
 
pdf.pdf
pdf.pdfpdf.pdf
pdf.pdf
 
Digital Advertising Agency For Business Growth Proposal Powerpoint Presentati...
Digital Advertising Agency For Business Growth Proposal Powerpoint Presentati...Digital Advertising Agency For Business Growth Proposal Powerpoint Presentati...
Digital Advertising Agency For Business Growth Proposal Powerpoint Presentati...
 
Digital Advertising Agency For Business Growth Proposal PowerPoint Presentati...
Digital Advertising Agency For Business Growth Proposal PowerPoint Presentati...Digital Advertising Agency For Business Growth Proposal PowerPoint Presentati...
Digital Advertising Agency For Business Growth Proposal PowerPoint Presentati...
 
WordStream, BounceExchange, & Datanyze: Capture, Engage, Convert With Standou...
WordStream, BounceExchange, & Datanyze: Capture, Engage, Convert With Standou...WordStream, BounceExchange, & Datanyze: Capture, Engage, Convert With Standou...
WordStream, BounceExchange, & Datanyze: Capture, Engage, Convert With Standou...
 
Strategic Corporate Brochure
Strategic Corporate BrochureStrategic Corporate Brochure
Strategic Corporate Brochure
 
Strategic Corporate Brochure
Strategic Corporate BrochureStrategic Corporate Brochure
Strategic Corporate Brochure
 
Rise of the Revenue Marketer
Rise of the Revenue Marketer Rise of the Revenue Marketer
Rise of the Revenue Marketer
 
Agency Partner Interactive - Digital Marketing Services Q1 2019
Agency Partner Interactive - Digital Marketing Services Q1 2019Agency Partner Interactive - Digital Marketing Services Q1 2019
Agency Partner Interactive - Digital Marketing Services Q1 2019
 
Strategic Marketing Services Corporate brochure
Strategic Marketing Services Corporate brochureStrategic Marketing Services Corporate brochure
Strategic Marketing Services Corporate brochure
 
Digital Marketing Trends and Tools 2019
Digital Marketing Trends and Tools 2019Digital Marketing Trends and Tools 2019
Digital Marketing Trends and Tools 2019
 
Digital Strategy with Bibby Consulting Group
Digital Strategy with Bibby Consulting GroupDigital Strategy with Bibby Consulting Group
Digital Strategy with Bibby Consulting Group
 
Guide to online marketing for small business
Guide to online marketing for small businessGuide to online marketing for small business
Guide to online marketing for small business
 
Marathon Pest Control - Home Service Proposal Deck - October 2022.pdf
Marathon Pest Control - Home Service Proposal Deck - October 2022.pdfMarathon Pest Control - Home Service Proposal Deck - October 2022.pdf
Marathon Pest Control - Home Service Proposal Deck - October 2022.pdf
 

Último

Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.VWO
 
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!""TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"Theoda Metcalf
 
Belgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office EventBelgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office Eventivanrazine1
 
Christopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBChristopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBchristopherstjean94
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...SoftrickSolutions
 
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...ivypcsoseo
 
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Yabhishekb63
 
Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Resultspratikpriyadarshi222
 
How to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfHow to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfBanyanbrain
 
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAEasiyahanif9977
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .pptbharathithangavelu
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energyquruxshamso21
 
How to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotHow to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotDimosMichailidis1
 
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...Ajinkya Pawar
 
india's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxindia's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxpaperboattechsolutio
 
Understanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxUnderstanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxelizabethella096
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Jomer Gregorio
 
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHWHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHSara Moccand-Sayegh
 

Último (20)

Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.
 
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!""TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
 
Belgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office EventBelgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office Event
 
Christopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBChristopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMB
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...
 
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
 
Reliv Opportunity Slides US
Reliv Opportunity Slides USReliv Opportunity Slides US
Reliv Opportunity Slides US
 
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
 
Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Results
 
How to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfHow to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdf
 
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .ppt
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energy
 
How to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotHow to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpot
 
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
 
india's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxindia's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptx
 
Understanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxUnderstanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptx
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024
 
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHWHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
 

How an Inbound Marketing Consultant Contributes to the Achievement of Your Goals

  • 1. Target Customers Transforming business with CRM and Inbound Marketing to drive revenue CRMSwitch.com
  • 2. Today’s Marketing Challenges My salespeople need more leads Our phones aren't ringing nearly enough Our website gets little to no traffic I need a website that attracts and captures leads We don't rank high in Google searches The most common needs we hear expressed. CRM Switch
  • 3. Marketing Must Adapt Outbound vs Inbound Stop interrupting. Start educating and engaging. CRM Switch
  • 4. CRMSwitch.com We learned inbound by doing inbound We know how to build high performing funnels Recognized “Top CRM Blogs To Follow” Annual Website Visitors 200,000 CRM Switch
  • 5. How It Works Inbound Marketing is about being helpful to the buyer along their journey. CRM Switch
  • 7. How Can an Inbound Marketing Consultant Help? CAPTURE more sales leads INCREASE customer wallet share TRACK your results AUGMENT existing marketing efforts TEACH you about content marketing ATTRACT new website visitors CRM Switch
  • 8. What Does an Inbound Marketing Consultant Do? QUARTERBACK content marketing activities DEVELOP campaign playbooks PERFORM search engine optimization (SEO) ALIGN sales & marketing efforts PROVIDE training & advice Provides strategy, advice and execution aimed at acquiring & converting more website visitors. CREATE unique blog & social content CRM Switch
  • 9. David Little, VP of Sales What our customers say CRM Switch more than tripled our organic website traffic over a nine month period. This resulted in more sales leads flowing into our CRM, many of which we were able to convert into new customers. If you need more people to find your products or services online, talk to CRM Switch. CRM Switch
  • 10. Strategy & Planning ● Monthly Strategy Meeting ● Content Planning ● Performance Reporting Content Development ● Two (2) blog posts per month ● Keyword research ● Interviews, writing, editing plus image selection ● Search optimization ● Publishing Reputation Management ● Content Curation ● Weekly postings ● Google My Business ● Respond review engagements Social Media Management ● Content Curation ● Daily postings on social media ● Twitter | Facebook | Linkedin ● Respond to social media engagements Example Monthly Engagement Inbound Marketing Services CRM Switch
  • 11. Target Customers Transforming business with CRM and Inbound Marketing to drive revenue CRMSwitch.com

Notas do Editor

  1. Many businesses today are struggling to transition their marketing approach to an inbound-based strategy Their existing lead sources are underperforming and they don’t know where to start. Do any of these challenges sound familiar?
  2. The world has changed. We’ve all grown tired of being interrupted by unsolicited emails, annoying banner advertisements, and phone calls. As a result, we have developed tools and techniques to help us ignore them. The old school Outbound techniques which "push" information at prospective buyers have become less and less effective The internet age has empowered buyers as never before. People are spending more time than ever researching solutions online before they ever reach out to a person. This means that your online presence is more important than ever. Starting relationships now begin with sharing information, educating and engaging online
  3. The CRMSwitch.com website is an example of inbound marketing that has consistently produced results Our website has become a recognized thought leader for CRM and content marketing. It attracts over 200,000 unique visitors each year. With a large library of unique and valuable content, the site is connected to several marketing funnels. This has resulted in the capture of thousands of leads. We know how to attract visitors and build high performing funnels. CRM Switch can do the same for your business.
  4. People love content. They read, research and share. The Inbound Marketing funnel helps guide buyers through what’s been termed a "buyer’s journey." CRM Switch helps companies increase their odds of that journey ending with a sale of their product or service by offering right content at the right time to the right people
  5. Content is king. It is the fuel that your Inbound Marketing engine needs to run. Well optimized content attracts Informative content generates demand Strategic content creates opportunities to engage Plus it’s shareable and so it’s constantly spreading and working for you
  6. An Inbound Marketing Consultant can help your business in number of ways. We typically first look for ways to use content to improve your existing marketing activities such as trade shows, product launches, etc. The biggest benefit tends to be attracting new prospects to your website so they know you exist From there, offers, demonstrations and other techniques can be used to capture sales leads right into your CRM Content marketing is a great way to increase customer wallet share by helping you cross sell and upsell to existing customers One of the most important things that an Inbound Marketing Consultant can do for you is track your results and help you learn what is and is not working—so you can adjust your approach to developing content Finally—education. As you learn more about how content marketing can be used, you’ll foster a culture of content. We'll teach your team about content marketing technologies and best practices.
  7. As your Inbound Marketing Consultant, we often serve as the quarterback for content marketing program. CRM Switch will: Coordinate everything from content strategy & writing to publishing & tracking Work with you to develop campaign playbooks. Together we will follow these to achieve your specific goals Provide a team of talented writers to help you create unique and optimized content that attracts solid prospects to your website Help align sales and marketing to create funnels that deliver high quality leads to your CRM
  8. One of our customers recently said it best: "If you need more people to find your products or services online, talk to CRM Switch."
  9. Our service is tailored to the needs of each client. Each engagement typically includes: A monthly Strategy and Planning session for content planning and performance reporting Content Development which is the actual development and publishing of content Reputation Management & Social media management which both consist of posting regular fresh content to these important communication channels
  10. For more information, visit us at https://crmswitch.com