The online retail landscape is undergoing a metamorphosis as merchants explore a variety of emerging technology trends to try and stay ahead of ever shifting buyer expectations of what defines a great online shopping experience. Join John Glasgow, Director of Commerce Strategy as he looks at how emerging technologies including AI, ML, AR, VR, personalization, advanced data insights and much more are enabling leading online merchants to stay ahead of the innovation curve and delight their customers with engaging experiences

1. Future proof
your online
retail strategy
John Glasgow
Director, Commerce Strategy
Adobe

2. The Future’s Bright, The Future’s Digital
Between 2018 and 2021, the
number of people making
purchases online is projected
to rise from 1.8 billion to 2.1
billion
M-Commerce is projected to
nearly double in sales
between 2018 and 2021, with
its contribution to overall
retail E-Commerce sales
rising to 73% by the end of
2021
By 2022, 1/5 of global online
retail sales is projected to be
cross-border, up by +5% from
2016.
B2C and C2C E-Commerce sales
of products & services worldwide*
is forecasted to rise to $4.59
trillion by 2021 and account for
17.5% of the world’s overall retail
sales, up from 11.9% in 2018
* excluding travel and event tickets

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4. © 2019 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
43% of US enterprise-sized
chains offer BOPIS
Vs
27% of all US retailers
Amazon Prime Day 2019
drove
a 70% lift in revenue for large
retailers
Vs
SMB retailers saw a 28% jump
in online sales
Opportunities for Growing Brands

5. © 2019 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Order Management is required to compete
Customers expect high quality commerce experiences
Customers want seamless customer service
Omnichannel features put pressure on retailers
Delivering on these demands is complex.

6. Amazon Doubles Down, Walmart Raises
“Our goal is to evolve the
two-day free shipping
program into the one-day
free shipping program, and
we’re making strides on
that”
“We’re adding free NextDay delivery
on a wide range of general
merchandise from Walmart.com,
without a membership fee.”

7. POST PURCHASE
Delivery is a critical part of the experience journey. Your job
is not done with the “Buy Button” click

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Commerce Intelligence

9. Expectation vs. Reality
of consumers expect
a personalized
experience
of organizations
believe they are
creating a personalized
consumer experience
85% 10%
Researchscape (2019)

10. 10%
Conversion rates
14%
Lift in RPV
Intelligent commerce drives results
19%
Uplift in sales
14%
Click-through rates

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WE.RETAIL
INDUSTRY
AVG.
% REPEAT VISITS 12% 10%
BOUNCE RATE 50% 40%
SITE LOAD TIME 3.4 SEC 2.5 SEC
WE.RETAIL INDUSTRY AVG.
PAGE VIEWS PER
VISIT
9.2 8.6
TIME ON SITE 10.2 min 9.1 min
ADD TO CART 10% 20%
WE.RETAIL INDUSTRY AVG.
% NEW
CUSTOMERS
85% 80%
% REPEAT
CUSTOMERS
10% 8%
% LOYAL
CUSTOMERS
5% 12%
WHATSAPPCOMMUNITIES
IOTEMAIL DISPLAYSEARCH
BILLBOARDSBLOGSDIGITAL TVVOICE
AMAZON
LINKEDININSTAGRAMSNAPCHATTWITTER
PINTERESTFACEBOOK
Personalize the entire customer journey
AWARENESS
“I have a need.”
DISCOVERY
“How can I address my need?”
SHOP
“What is the right product?”
PURCHASE
“I want a frictionless buying
process.”
POST PURCHASE
“How do I obtain simple and seamless
support?”
Buy Use RenewTryDiscover

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Superior
Shopping
Experiences

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By 2022, 50% of people’s
conversational commerce
interactions will involve visual
elements
By 2022, 25% of digital
commerce interactions will
feature a form of immersive
technology

14. © 2019 Adobe. All Rights Reserved. Adobe Confidential.
Digital First Business Models Redefine Buying Behaviours

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Online Becomes “Preferred Channel” for High Consideration
Purchases

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Augmented
Experiences
Mature

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Re-Imagining Shopping Experiences with Immersive 3D and AR
Product Media

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Payment RequestOffline supportAdd to Home Screen Native app experiences
The future of mobile: Progressive Web Apps (PWAs)

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Brands Become Retailers / Retailers Try to Become Brands

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What’s your long-term strategy: supplier, retailer or both?
65% of Adobe
merchants sell on
third-party
marketplaces
65%
3% of Adobe
merchants have their
own marketplace
3%
75% of digital
commerce
transactions will run
through marketplaces
by 2021
75%

21. © 2019 Adobe. All Rights Reserved. Adobe Confidential.
You're succeeding on Amazon.
Now it's time to grow your
branded web store.

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23. © 2019 Adobe. All Rights Reserved. Adobe Confidential.
Evolution of Digital Commerce
B2C B2B M2MB2E

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§ Cloud hosted on AWS
§ Bi-directional data
§ Fast Time-to-Market
§ Amazon Payments
§ Fulfillment by Amazon
§ Multi-Channel Fulfillment
Magento Commerce branded stores for Amazon sellers

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Future
1H19
AdvertisingMarketplace
Today

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Our new eBook will help you get off the ground.
See you at
happy hour!
https://info2.magento.com/Guide-Web-Branded-Stores.html