How will video advertising drive your brand’s ROI during this holiday season? Let’s dive into video strategy, creative messaging and how the format will drive actions further down the funnel. Extending traditional video messaging across all screens from OTT to outstream video and YouTube is key to maximizing brand favorability, loyalty and ultimately sales.

2. TINUITI PRESENTS:
How to Build Your Perfect Q4
Marketing Mix for a Holistic
Holiday Strategy
TINUITI & ASPIRE IQ
PRESENTS:
Boost Brand & Product
Discovery with a Paid Social
Diversification Strategy
TINUITI PRESENTS:
Q4 Google Search & Shopping
Best Practices For Advanced
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11:00 – 11:45am PST 12:30 – 1:15pm PST11:45am – 12:30pm PST10:45 – 11:00am PST
TINUITI & TEADS PRESENTS:
5 Top Tips to Leverage Video for
a More Effective Q4 Display
Strategy

3. Amber Usmani Mike Bongiovanni Mike Villabolos

5. Massive scale* in premium publishers
*85% of the US 223M Americans
Highly viewable
Average View Time
in Social Feed
Average View Time
in articles (Teads context)
11.3seconds
1.7seconds
VS

6. WHY VIDEO?
IMPORTANCE OF VIDEO
IN Q4 2020

8. The pandemic has impacted
consumption behavior around video.
In Q2, Netflix alone reported over 15
million new subscriptions, the most it
ever gained within a single quarter.
As a result, viewers are spending
more time with digital video. This
year alone, US adults will watch 2
hours of digital video per day, a 19
minute increase from last year.

17. Encourage
prospective
customers to find out
more and drive
purchase intent with
strong product
images, and clear,
persistent CTAs
Deliver your message
in inventive ways to
engage audiences
with the ad and put
the experience in
their hands
Shop
in style
Reveal and
Reward
Purchase Intent Lift

21. In the midst of an election year, while other social
issues are prevalent in the country, implement
brand safety measures (IAS, Moat, etc) to ensure
inventory meets your brand’s standards.
Over half of US marketers said that a lack of
standard measurement was a leading challenge to
cross-screen video advertising.
Marketers should be strict about their KPIs, keep
measurements simple where possible, harmonize
data from different sources and make incremental
improvements instead of trying to tackle everything
at once.

23. OFFER: Free Teads Studio
Support & 15% Added Value on
campaigns $25k+ (TAM & MS)
Download our One Sheet
Contact:
sales-us-atlanta@teads.com
LET’S SPEAK FURTHER!

25. Amber Usmani Mike Bongiovanni Mike Villabolos

26. Key Takeaways
Tip 1:
Tip 2:
Tip 4:
Tip 3:
Tip 5: