2. Who- 7-14 year olds
What- To help children to look after
pets
When- All day
Where- Anywhere on the go
Why- Parents will not allow you to
get a pet or you may be allergic so
you can play with your online pet,
receive certificates and prove that
you can look after an animal.
3. Many children want pets to play with and
care for. Often, parents wont let them
because they don’t know whether their
child is responsible enough.
With this app, a child can prove to their
parents that they are trustworthy to look
after a real life pet.
5. Asking your parents for a pet is just not working so
you look after virtual version to prove your
commitment and responsibility.
Your child is begging you for a pet but you think
they cannot look after one. Giving them the
virtual version you can establish whether they
are capable or not.
You are considering getting a pet, however you
are sceptical to the fact of if you’re adept
enough in the subject to fit said pets needs. To
prove to yourself you are competent enough you
look after virtual version in order to inaugurate
whether you should go ahead and get your dream
pet.
You are dubious whether or not you can give
your pet the needs it requires, you learn
about these needs using tips and advice our
app offers.
6. Our team ,Shraj, is
developing a mobile
phone app
to help children
aged 7-14 , who
want a pet, to prove
to their parents that
they can look after
one!
7. Our interview results
The majority did not have
pets (but they wanted one)
Mostly liked music & movies
They where 12-13 years old
More girls than boys (by
one)
They are all at school.
8. Pet Playpen: This app only lets
you interact with 3 pets. Our
app will let you pick any
animal you want out of a large
selection.
Our competition
Ours is
realistic!
9. The core feature of our app is that it can allow you to
look after a virtual to verify to your parents that you
can look after a real pet.
As a user I want to be able to treat the virtual pet
like it is a real one, so that I can know whether I am
capable enough to look after a real pet.
In our app you will be able to treat the virtual pet as
if it is alive by taking him/her for walks, feeding them,
playing with them and buying them things.
Overview
10.
11.
12. The app fish bowl & friends Is an app aimed at 6-14
year olds. It is to help children who would like a pet
but are not allowed one. In the app the child looks
after a virtual pet. They need to be able to give the pet
all the essentials (feed it, walk it, play with it etc..) in
order to receive the certificate stating that they can
look after a pet. The app is free of charge and comes
with all breeds of fish and 1 type of dog, cat ,rabbit,
hamster and guinea pig pre-downloaded. However if
you wish to look after another breed of animal then
there will be a small charge of £0.69.
16. The device of which the app is used on
needs to be able to stream: location
services, touch screen feasibility and
notifications.
Our app relies solely on these areas as
GPS is used when walking (only on
selected pets) also touch screen is
necessary as we would like if the
product was accessible on apple
products, of which are touch screen.
Finally notifications are needed as app
owners will need reminders to motivate
them to care for their virtual friend.
17. Business model
The app itself will be free
however we will charge £0.69
for add-on’s and upgrades. We
have got over 50 customer
pledges and counting. All
potential customers were
satisfied with our app and
loved what we had done with
it.
18. The three core marketing activities we are doing are:
Youtube video:
A little girl wants a pet but her mum doesn’t think she is
responsible enough, so she downloads ‘Fishbowl & Friends’
she gets the certificate to show her mum that she is capable of
having a pet and she gets a fish.
Poster:
On the poster it will have our logo for the app as well as some
information about the app itself and what it does.
Magazine article:
In the magazine article, we will have the logo and some
information about the app. It will have big and bold writing and
will be colourful so that children will be intrigued in it.
19. If you’re chosen pet is a dog, when walking
you can track how far you have gone with
in-app GPS system.
Parents of younger app owners are able to
link the app to their own smartphone to
track what their child is doing.
Editor's Notes
What is the background situation you are addressing? Describe the context users are experiencing.Example: BuzzerBuddiez: Who? Students What? Students are studying for exams When? 7am Where? Student dorm Why? Late night cramming, student likely to oversleep
What specific problem do people encounter in that situation? Use the results from your user researchExamples: BuzzerBuddiez: your alarm does not work and you are thus late for: school, work, exams, doctor etc Transit: Many parents don’t speak English and their children have to translate the feedback that a teacher provides. When the feedback is negative students mistranslate. Oyster on the Go: You don’t remember how much money you have left on your pay-as-you-go Oyster card and run out of credit when you urgently need to get on a train Cattle Manager: You need to run backwards and forwards between the office and your cows, taking notes on paper and wasting time or loosing notes
What core question are you addressing with the app? Examples: BuzzerBuddiez: how can you avoid oversleeping? Transit: how can negative teacher feedback be translated accurately? Oyster on the Go: how can you be more aware of how much credit you still have on your Oyster card? Cattle Manager: how can you keep track of injections for your cows while you are out and about looking after them?
To introduce the judges to your team and the product, include your final min elevator pitch here.Example: - Buzzer Buddiez: Our team, [Buzzer Buddiez], is developing [a mobile app] to help [students] [who have studied late and are likely to oversleep because they hit snooze on their alarm clock] [to wake up on time with the help from friends and family]
Summarise what other solutions or alternatives you have found that already exist in the market and explain why they don’t fully solve the problem you are looking at or why your proposed solution is better.
Show here what your MVP will look like in terms of flow and if/ how you have already integrated any user feedback.
Show here what your MVP will look like in terms of the key wireframes of your app’score feature.
Show here what your MVP will look like in terms of the key wireframes of your app’score feature.
Summarise what you have learnt about data, content and technical feasibility. This is crucial, if your product relies heavily on any of these areas. If your product does not rely on them heavily, please explain why. This will show that your team has really understood feasibility well.
