Marketing In Real Time Some
context… ?

Rise of Mobile Platforms… <ul><li>iPhone:
Zero to 50mm units in 3 years </li></ul><ul><li>Android: Zero to 60K units sold/day in 2 years </li></ul><ul><li>iPad: Zero to 2mm in 60 days </li></ul><ul><li>… and 30+ new tablets set to launch… </li></ul>Marketing In Real Time

Rise of Local Platforms… <ul><li>Yelp:
10x growth in US uniques past 3 years </li></ul><ul><li>Foursquare: zero to 2mm in two years </li></ul><ul><li>Google integrates Local, Maps, and Business directories into “Places” </li></ul><ul><li>Facebook, Twitter integrate location </li></ul>Marketing In Real Time

Rise of Real Time Platforms…
<ul><li>Twitter: 40mm tweets/day </li></ul><ul><li>Facebook: 60mm status updates/day </li></ul><ul><li>Rise of the DSP/SSP: Real time inventory bidding </li></ul><ul><ul><li>Google buys Invite, more to come… </li></ul></ul>Marketing In Real Time

Rise of Social Platforms… <ul><li>34mm
to 450mm in 3.5 years </li></ul>Marketing In Real Time

Rise of Social Platforms… <ul><li>Twitter:
1mm to 125mm in 3.5 years </li></ul>Marketing In Real Time

A Lot of Data…

Rise of Real Time Issues…
<ul><li>Privacy vs. “Publicy” – whose data is it? </li></ul><ul><ul><li>The regulators are quite awake… </li></ul></ul><ul><li>Open vs. Closed – who gets to play, and on what terms? </li></ul><ul><li>Publishers vs. Marketers vs. Platforms – can we all get along? </li></ul><ul><ul><li>And can we get an API with that? </li></ul></ul>Marketing In Real Time

In a World of Real
Time Data… <ul><li>All Marketers are Publishers…. </li></ul>Marketing In Real Time … Real Time Publishers... an example….

The Gap Scenario Marketing In
Real Time

And Now On With The
Show… Marketing In Real Time