Engagement opportunities exist at the point of care with unique, viable ways to drive audience engagement and conversation between patients, prescribers, and pharmacists. Connect the dots of engagement with this infographic #CMIEvo

1. CONNECTING THE DOTS OF POINT OF CARE
ENGAGEMENT OPPORTUNITIES
Communications Media Inc.
of patients
2 63%
More than
7
40% 8% of physicians
7 56% of physicians
8 8 minutes
(1) The 2014 WebMD Point of Care Study
(2) 2003-2013 AccentHealth Health Panel Ad Effectiveness Research Norms:Research
conducted by: WB&A Market Research, Kennedy Marketing Services, Inc., GfK, MarketForce
(3) Wolters Kluwer Health 2011 Point-of-Care Survey
(4) Pew Research Internet Project http://www.pewinternet.org/2013/01/15/health-online-2013/
(5) 2013 AccentHealth Custom Viewer Research; Nielsen 2013; 2008-2012 AccentHealth TV Ad
Effectiveness Research Norms: Research conducted by: Arbitron, GfKCustom Research,
MarketForce & AccentHealth
4 53%
26
is the average time a patient
spends in the waiting room
1/3
4 of US adults
12 80% of patients
(6) The 2014 WebMD Point of Care Study
(7) Liberate Health 2014 "Revolutionizing Patient Education at Point of Care" Deck
(8) RxNT January 2014 Measurement Study
(9) 2012 Kantar Media Readership Survey
(10) Co-pay Mobile Device Survey, Pharmacy Times, December 2012
(11) The 2014 WebMD Point of Care Study
(12) http://fampra.oxfordjournals.org/content/early/2014/06/23/fampra.cmu034.full
of patients
believe POC ads are supported
by their physician
of patients
31%
2/3
have an Internet-capable mobile device
with them during their POC journey
1
of adults
talked with a physician about
the information they found online
believe that a lack of resources at the point
of care is a challenge to physician-patient
communication
use the Internet to determine their
medical condition (or the condition
of another person)
23% 3
30% 6
discuss
5
look up something related to their
health on a mobile device while in
the waiting room
something they see in the waiting
room with their HCP
seek out information online after
visiting their physician
100% 6
of patients
said materials found in the waiting
room were credible
6
1
who use mobile devices believe they
help expedite decision-making
is the average time spent by physicians
on Electronic Health Records (EHRs)
10 6 of pharmacists
encounter patients looking for co-pay cards
at least a few times per week
50% of patients 11
have their prescriptions filled the same day
go online during patient consultations,
with 31% using tablets
2 hours per day
9
is the average time pharmacists spend
counseling patients
of physicians
minutes