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The Power of 
VISUAL STORYTELLING 
Graphic Recordings of
Two talented graphic recorders joined us at Content Marketing World 2014. 
See their amazing work on the following pages. Each graphic recording was 
done on site, with Kelly and Johnine each listening and recording their respective 
sessions in real time. 
Kelly Kingman 
http://kingmanink.com 
Johnine Byrne 
http://seeyourwords.com 
Not sure what graphic recording is and how it can be used? 
Read The Magic of Graphic Recording: Turning Live Talks into Visual Content found here: 
http://bit.ly/GraphicRecordings
Pam Didner 
Author, Global Content Marketing 
@pamdidner 
Mike Brown 
Founder, The Brainzooming Group 
@brainzooming 
Developing an Event Strategy that 
Maximizes Content Opportunities
Jeff Charney 
Chief Marketing Officer, The Progressive Corporation 
@jeffcharney 
Hollywood in Cleveland? 
Yes, It’s Possible!
Brian Clark 
Founder & CEO, Copyblogger 
@brianclark 
Jerod Morris 
Director of Content, Copyblogger Media 
@jerodmorris 
Writer, Producer, Director: 
How to Marry Content Marketing 
to Your Business Model
David 
Jones Publications Manager, John Deere 
John Deere and 
The Furrow: The Original 
Content Marketers
Doug 
Kessler Co-Founder & Creative Director, 
Velocity Partners 
@dougkessler 
Mastering Tone of Voice
Jon 
Loomer 
Advanced Facebook Marketing Strategist, 
Jon Loomer Digital 
@jonloomer 
Turning Fans into Profits 
with Facebook Ads
Paolo 
Mottola 
Digital Engagement Program Manager, REI 
@paolojr 
How REI Moves Mountains 
with Disruptive Content 
Marketing
Lee 
Odden 
Author, Optimize 
@leeodden 
Content + Influencer 
Marketing = Powerful Way 
to Grow Your Business
Rick 
Short 
Director of Marketing Communications, 
Indium Corporation 
@rickshort21 
B2B Blogging Driven 
by Employees to Grow 
Your Business
Seth Lieberman 
CEO, SnapApp 
@sethwlieberman 
John Westby 
Director of Digital Marketing, SilkRoad 
@johnwestby 
Make Your Buyers Journey Smooth as 
Silk By Building Interactive Customer 
Dialogues and Experiences
Maggie 
Burke 
Senior Director in Corporate Marketing, 
EMC Corporation 
@MaggieEMCTV 
Stealing the News Magazine 
Playbook to Create 
Compelling Corporate TV
Scott 
Stratten 
Author, QR Codes Kill Kittens, 
UnMarketing & Unselling 
@unmarketing 
Data, Digits & Dummies - 
What You Know about Content 
Marketing May Be Wrong
Andrew 
Davis 
Author, Brandscaping: Unleashing the Power 
of Partnerships 
@TPLDrew 
Inspired Content: How 
Brilliant Storytellers Create 
a Sudden Urge to Act
Paul 
Roetzer 
Author, The Marketing Agency Blueprint 
@paulroetzer 
10 Steps to Becoming a 
Performance Driven 
Content Marketer
Julie 
Fleischer 
Director, Data + Content + Media, Kraft Foods 
@jfly 
The ROI on Content: 
How Kraft Learned the True Value 
of Its Content and Rebuilt Its 
Marketing Around It
Ann 
Handley 
Co-Author, Content Rules 
@annhandley 
Sorry Did You Say Something? 
The Future of Content Is Writing
Shane 
Snow 
Co-Founder and Chief Creative Officer, Contently 
@shanesnow 
Storytelling & the Next Level 
of Content Marketing
Kristina 
Halvorson 
Co-Author, Content Strategy for the Web 
@halvorson 
Strategy First: 
Look Before You Leap
Save the Date! 
Content Marketing World 2015 
September 8-11, 2015 
Cleveland, Ohio, USA 
www.contentmarketingworld.com • #CMWorld 
Read more about visual design in content marketing. 
http://contentmarketinginstitute.com/visual-content/

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The Power of Visual Storytelling: Graphic Recordings of Content Marketing World 2014

  • 1. The Power of VISUAL STORYTELLING Graphic Recordings of
  • 2. Two talented graphic recorders joined us at Content Marketing World 2014. See their amazing work on the following pages. Each graphic recording was done on site, with Kelly and Johnine each listening and recording their respective sessions in real time. Kelly Kingman http://kingmanink.com Johnine Byrne http://seeyourwords.com Not sure what graphic recording is and how it can be used? Read The Magic of Graphic Recording: Turning Live Talks into Visual Content found here: http://bit.ly/GraphicRecordings
  • 3. Pam Didner Author, Global Content Marketing @pamdidner Mike Brown Founder, The Brainzooming Group @brainzooming Developing an Event Strategy that Maximizes Content Opportunities
  • 4.
  • 5. Jeff Charney Chief Marketing Officer, The Progressive Corporation @jeffcharney Hollywood in Cleveland? Yes, It’s Possible!
  • 6.
  • 7. Brian Clark Founder & CEO, Copyblogger @brianclark Jerod Morris Director of Content, Copyblogger Media @jerodmorris Writer, Producer, Director: How to Marry Content Marketing to Your Business Model
  • 8.
  • 9. David Jones Publications Manager, John Deere John Deere and The Furrow: The Original Content Marketers
  • 10.
  • 11. Doug Kessler Co-Founder & Creative Director, Velocity Partners @dougkessler Mastering Tone of Voice
  • 12.
  • 13. Jon Loomer Advanced Facebook Marketing Strategist, Jon Loomer Digital @jonloomer Turning Fans into Profits with Facebook Ads
  • 14.
  • 15. Paolo Mottola Digital Engagement Program Manager, REI @paolojr How REI Moves Mountains with Disruptive Content Marketing
  • 16.
  • 17. Lee Odden Author, Optimize @leeodden Content + Influencer Marketing = Powerful Way to Grow Your Business
  • 18.
  • 19. Rick Short Director of Marketing Communications, Indium Corporation @rickshort21 B2B Blogging Driven by Employees to Grow Your Business
  • 20.
  • 21. Seth Lieberman CEO, SnapApp @sethwlieberman John Westby Director of Digital Marketing, SilkRoad @johnwestby Make Your Buyers Journey Smooth as Silk By Building Interactive Customer Dialogues and Experiences
  • 22.
  • 23. Maggie Burke Senior Director in Corporate Marketing, EMC Corporation @MaggieEMCTV Stealing the News Magazine Playbook to Create Compelling Corporate TV
  • 24.
  • 25. Scott Stratten Author, QR Codes Kill Kittens, UnMarketing & Unselling @unmarketing Data, Digits & Dummies - What You Know about Content Marketing May Be Wrong
  • 26.
  • 27. Andrew Davis Author, Brandscaping: Unleashing the Power of Partnerships @TPLDrew Inspired Content: How Brilliant Storytellers Create a Sudden Urge to Act
  • 28.
  • 29. Paul Roetzer Author, The Marketing Agency Blueprint @paulroetzer 10 Steps to Becoming a Performance Driven Content Marketer
  • 30.
  • 31. Julie Fleischer Director, Data + Content + Media, Kraft Foods @jfly The ROI on Content: How Kraft Learned the True Value of Its Content and Rebuilt Its Marketing Around It
  • 32.
  • 33. Ann Handley Co-Author, Content Rules @annhandley Sorry Did You Say Something? The Future of Content Is Writing
  • 34.
  • 35. Shane Snow Co-Founder and Chief Creative Officer, Contently @shanesnow Storytelling & the Next Level of Content Marketing
  • 36.
  • 37. Kristina Halvorson Co-Author, Content Strategy for the Web @halvorson Strategy First: Look Before You Leap
  • 38.
  • 39. Save the Date! Content Marketing World 2015 September 8-11, 2015 Cleveland, Ohio, USA www.contentmarketingworld.com • #CMWorld Read more about visual design in content marketing. http://contentmarketinginstitute.com/visual-content/