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24 HOW TO GET MORE FROM SLIDESHARE | Configure Access and Lead Generation
Decide whether or not to gate
While gating your SlideShare presentations can provide your business with valuable information on your audience,
do so sparingly, and only in cases where you’re giving your customers something of value in return. If sharing is more
essential to your marketing goals than lead generation, it may be helpful for you to give control to the audience and
allow them to bypass the lead form, if they so desire.
If you are looking for
thought leadership and
brand awareness as
well as lead generation,
mix it up with your
presentations by
gating your meatier
presentations, and
leaving others ungated.
Determine the goal of
each presentation
upon creation.

Publicada em: Mídias sociais, Marketing