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The volume of content necessary 50 Content Marketing Predictions for 2014

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The volume of content necessary to earn and keep attention will skyrocket,
as more brands creating more content produces more brands creating
even more content. Thus, short-form, mobile-friendly micro content will be
the new strategic darling, with Instagram, Vine, SnapChat and other tiny
executions leading the way. In an effort to have some editorial rationale
for this avalanche of micro content, we will see an increase in brands
trying to ride the real-time marketing wave, with most of them looking
exceptionally vain and foolish while doing so.

JAY BAER
@jaybaer
PRESIDENT
Convince & Convert
contentmarketinginstitute.com

#cmipredictions

Publicada em: Negócios, Tecnologia
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