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Here in the German-speaking world, in 2015 companies will finally start to understand that content
marketing is more than online attraction. Lead generation could be the key that opens the door to sales
directors or even CEOs. In the moment, the term “leads” gets 2,400 Google searches per month. Let us
see if there is a significant growth in 2015.
In these countries we will also see a substantial number of specialized new content marketing agencies.
The biggest challenge in 2015 will be as it is now: the production of content that converts. Journalists
who learn how to write for lead generation will soon be in the role of developers: highly searched for
and well paid. How will we know if this prediction comes true? It is the hourly payment. The payment for
content marketing journalists will reach the realm of developers.
Managing Partner • Take Off PR

Publicada em: Marketing
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