“15 Paid and Free Ideas to Distribute Your Content”
Barbra Gago, Director of Strategy, Left Brain DGA
Okay, you’ve developed the content … now what? Some people out there think that if you develop great content, you don’t need to market it. This couldn’t be further from the truth. Great content also needs a great marketing plan. Strategy expert Barbra Gago will blitz through 15 minutes with an idea every minute that will take your content from the unseen to seen.
3. UNIQUE
EXPERIENCES
We’ve bought into the
idea of developing
different content for
different buyers (buyer
personas), the next
step is to facilitate
unique experiences.
4. • Your WEBSITE
MANUAL • Your BLOG(s)
DISTRIBUTION • SOCIAL Media
• Email (DATABASE)
• e-SIGNATURE
• COMMENT Threads
• Discussion FORUMS
• EVENTS (Live/Virtual)
• DOCUMENT-SHARING
• MULTI-MEDIA Sites
• Mobile APPLICATIONS
5. COMMUNITY
DISTRIBUTION
• Company NEWSFLASH
• INFLUENCERS/Bloggers
• PUBLIC RELATIONS
• Social BOOKMARKING
• SOCIAL NEWS Sites
• Leverage PARTNERS
7. 1. Write a BLOG POST
7 WAYS TO USE
2. Use key points to create a
A BLOG POST SLIDESHOW
3. Read/record for an .mp3 and
AUDIO PODCAST
4. Mash .mp3 and slideshow to
make a VIDEO
5. Curate related blog posts, and
publish an eBOOK
6. Use pieces of your post as
RESPONSES to questions
7. Snip article into value-add
TWEETS