1. inform, influence + inspire by thinking in pictures
David Armano, VP Experience Design, Critical Mass // criticalmass.com
Logic + Emotion // darmano.typepad.com // Twitter @armano

2. 5 senses
Which of your
most?
would you fear losing

3. The eyes are not responsible
when the mind does the seeing.
~Publilius Syrus

4. this is art

5. this is design

6. this is simplicity
Source: Picol http://vimeo.com/2696386

7. this is how you get there.
Source: Dave Gray

8. A picture is worth a
thousand words is a
saying/cliche that refers to the
idea that complex stories can
be described with just a single
still image, or that an image
may be more influential than
a substantial amount of text.
~wikipedia

9. Thinking Visually In
4 “M”s

10. metaphor
Source: Information Architects (2007)

11. model
Source: Stephen P. Anderson

12. mindmap
Source: Dan Roam

13. manifest
you are here

14. 6 Steps To

15. 1. Empathize: See the world as a child
Observe
Notice the little things that
others miss
Ask
Ask questions, even silly
ones
Explore
Entertain your curiosity

16. 2. Memorize: Commit thoughts to memory
Dave Gray
(Can Draw)
Me
(Can’t Draw)

17. 3. Analyze: Take a step back
you
your subject

18. 4. Synthesize: Filter signal from noise
input output
synthesis

19. 5. Visualize: See it, then do it

20. 6. Materialize: make it tangible, make it stick

21. A checklist for thinking visually…
+

22. Why it matters
Gets people’s attention quickly
Helps us to learn faster + more effectively
Lets people do their own thinking
Helps us tell stories

23. Where to start
gray
tufte
roam krug

24. And a word of advice
can’t do this
without this

25. inform, influence + inspire by thinking in pictures
David Armano, VP Experience Design, Critical Mass // criticalmass.com
Logic + Emotion // darmano.typepad.com // Twitter @armano