Christophe Lauer
458
Seguidores
Personal Information
Organização/Local de trabalho
Paris Area, France France
Cargo
Consultant freelance en Stratégie & Data Marketing
Setor
Advertising / Marketing / PR
Site
twitter.com/clauer
Sobre
Fort de plus de 20 ans d'expériences en cumulé, dont plus de la moitié sur des rôles liés au marketing digital et à la stratégie marketing, je me suis spécialisé sur l'exploitation des données pour guider et soutenir les stratégies marketing : depuis la connaissance client et la compréhension de leurs comportements, en passant par les segmentations et caractérisations jusqu'à aboutir aux insights actionnables et à la définition de tactiques et campagnes d'activation.
J'ai travaillé sur des cas B2B et B2C, pour différents secteurs et verticaux tels que Retail, Luxe, Food&Beverages, Industrie, Tourisme, etc sur des clients locaux et internationaux.
Marcadores
microsoft
web
silverlight
social media
marketing
php
social analytics
social
twitter
wp7
windows phone 7
expression
rtb
programmatic
gdpr
privacy
firefox
safari
web analytics
data marketing
adtech
cookies
chrome
google
market
targeting
dmp
segmentation
audience
#dmp #adobe #programmatic #adtech #marketing #ads
#dmp #adobe #programmatic #adtech #marketing
dmp ; audience ; segmentation ; targeting ; market
media
adobe
ads
listening
moderation
cloud
blogs
entreprise
blogueurs
bloggers
analytics
social media marketing
marketing analysis
ebg
mobile
campaigns
marketing and advertising
assurances
réseaux sociaux
facebook
insurance
médias sociaux
services
apis
marketshare
business
roi
extensions
specifications
v2
multitouch
table
surface
actu
agenda
webcamps
phone
développement
developpeurs
code
games
coding
apps
metro
zune
windows
marketplace
web web server serveur web windows windows serv
deepzoom
oxatis
ie9
jox2010
oxygne
tag
html5
photosynth
design
aspnet
momentum
css
html
online
site
présence
agences
jquery
iis
serveur
ajax
asp.net
développement
plateforme
silverlight2
epitech
paris
lagarde
clauer
afup
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