Christine Rochelle walks through the steps of building a blog for your business.

1. How to Blog for your Business
Christine Rochelle
VP Operations
PCG Digital Marketing

2. All Business Owners are Content
Publishers.

3. Are You a Publisher?
— 84% social media
— 63% informational newsletters
— 57% blogging
— 38% videos
= 87% of businesses using some form of content
marketing.*
*According to the Content Marketing Institute

4. Content & Your Business
l Branding
l Social Networks
l Internet Reputation Management
l SEO
l Staff morale

5. Step 1: Strategy
— Content Calendar
◦ Writer, topic, posting
date
— Employees
◦ Writers, contributors,
editors
— Share Plan
◦ Facebook, Twitter,
StumbleUpon

6. Step 2: Topics
— Events
— Community Service
— Sales
— StaffSpotlights
— Industry News & Commentary
— Customer Reviews
— Local News & Commentary

9. Step 3: Start Writing
— Gather facts
◦ Puzzle pieces of your story
— Outline story
◦ Inverted Pyramid style
— Develop lede
◦ One line, 20 words max
— Sources
◦ Short quotes, personalize story

12. Step 4: Polish, Post, Share
— Review your work
◦ Inverted Pyramid style
◦ Sources
— Publish
— Re-post
◦ Newswires, third party blogs,
◦ Social media
— Get feedback

13. Where to Publish Your Blog
• wordpress.com
• tumblr.com
• blogspot.com
• posterous.com
• ning.com
• typepad.com
• squidoo.com

14. Final Thoughts
“Make your blog a tool that helps your
readers and your readers will turn
into customers. Help your customers
and they will bring you more
customers.”*
*Domino Theory

15. Questions?
Contact Me!
@CLRochelle
Christine.Rochelle@PCGmailer.com