DRIVE 2016 | 27 October - CIRCO: Products that flow

2. PRODUCTS THAT FLOW
Moderator:
Siem Haffmans | Partners for Innovation
Speakers:
John Geerts | SUEZ
Marcel van Enckevort | QCP

3. In a Circular Economy consumer products are being used
more intensive and as long as possible by reuse, repair,
remanufacturing and recycling.
‘Products that Last’, Conny Bakker, Marcel den Hollander, a.o.
PRODUCTS THAT LAST

4. Fast Moving Consumer Goods (FMCG), like:
food, consumables and packaging are being
used only for a short period.
So they should be designed to fit in a
Circular Economy:
• Technosphere
• Biosphere
“PRODUCTS THAT FLOW”

5. PLASTICS
Plastics are indispensable in contemporary
society. Plastic products contribute to the
comfort, safety and welfare of people and
can make a positive contribution to reducing
the environmental impact of the complete
life cycle of the product.
The current use of plastics is not circular.
• 34% is recycled
• 66% is incinerated

6. CHALLENGE #1:
DESIGN WITH RECYCLED PLASTICS
Guidelines Designing with Recycled Plastics
• Partners for Innovation
• Philips
• Océ
• Curver
• Schoeller Allibert
• AKG
• Cumapol
Free download:
http://www.partnersforinnovation.com/media/Guidelines-
designing-with-recycled-plastics.pdf

7. CHALLENGE #2:
DESIGN FOR RECYCLING
Most Fast Moving Consumer Goods and Packaging
are not designed for recycling.
In this session we are investigating the opportunities
to design “Products that Flow”: products that are
optimized for recycling in the Circular Economy.
SUEZ and QCP will present some tough challenges for
designers, to optimize plastic recycling.

8. PRODUCTS THAT FLOW
John Geerts | SUEZ

10. PRODUCTS THAT FLOW
Marcel van Enckevort | QCP

11. QCP - QUALITY CIRCULAR PRODUCTS
 FOUNDED IN APRIL 2014 BY SABIC EXECUTIVES
 COMBINATION OF STRATEGIC AND REGIONAL PARTNERS
 SINGLE INTEGRATED PLANT USING LEADING TECHNOLOGY
 PRODUCTION OF PP AND HDPE BASED ON POST-CONSUMER WASTE
 FOCUS ON PACKAGING, HOUSEHOLD, E&E, BUILDING AND AUTOMOTIVE
Shareholders

12. MORE SUSTAINABLE PRODUCTS

13. DISCUSSION: WICKED PROBLEMS
John Geerts | SUEZ
Marcel van Enckevort | QCP

14. #1 LAMINATES

15. #2 STANDUP POUCHES

16. #3 CARTRIDGES

17. #4 PET TRAYS

18. #5 PVC BLISTERS

19. #6 BLACK & FOAMED TRAYS

20. #7 COMBINED PACKAGING

21. #8 SPECIAL COLOURS & EFFECTS

22. #9 SILICONE VALVES

23. DISCUSSION: CIRCULAR SOLUTIONS
Siem Haffmans | Partners for Innovation
Marcel van Enckevort | QCP

24. RECYCLED CONTENT
Conclusions:
• Using recycled content should be the standard.

25. DESIGN FOR RECYCLING
Conclusions:
• Most products and packaging are not designed for
recycling.
• There are a lot of challenges for designers.