1. SOCIAL TV
A fertile ground
for engagement
and a nightmare
for crisis
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2. WHAT IS SOCIAL TV?
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3. IT’S STILL YOUNG
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4. IT’S MANY THINGS
Social TV is digital interaction
between people
about television content
or their
digital interaction
with content that connects
people in a social way
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5. IT'S BIGGER THAN YOU THINK
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6. PEOPLE DO LOTS OF THINGS
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7. WE LIKE TO SEARCH
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8. CONNECTING THROUGH SOCIAL
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9. LOVE TO TALK TV
Over 104,000
tweets this
weekend alone
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10. AND WE CAN TALK…
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11. BIG ENOUGH TO STEER THE PROGRAMME
 Twitter volume impacted
the show scripts
 Questions about a
character
 They changed the
programme
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12. GROWTH IN COMPANION APPS
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13. PROGRAMME INTERACTION
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14. INCREASINGLY SOPHISTICATED
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15. THREE WAYS IT IMPACTS COMMS
Distracted Simultaneous Extension
Unrelated Talking in social Interacting with
chatting in social about the the programme
media programme or broadcast app
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16. IT ISN'T ALL ABOUT THE
BROADCASTER THOUGH
The brand opportunity
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17. CLOSING THE LOOP
Creating the
Social TV allows brands opportunity for
to connect TV, mobile greater
and online communication value
..and a greater risk
during a crisis
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18. JOINING SOCIAL INTERACTION
Increase the
Content
Amplification content
association
currency
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19. SUPPORTING THE MARKETING EFFORT
14,000 tweets in a
week making it the
most talked about ad
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20. HASHTAGS FOCUS CONVERSATION
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21. CONTENT BY ASSOCIATION
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22. THERE IS EVIDENCE
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23. GETTING CLOSER STILL
Being an enabler of the social
TV and interaction can be just as
compelling as being an
advertising sponsor m.
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24. ENHANCE THE EXPERIENCE
Competitions
and games that
enhance the
broadcast
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25. CONTENT CONSUMERS CRAVE
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26. THE GOLDEN OPPORTUNITY
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27. JUST AS EASILY SOCIAL TV
Can be an issue
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28. OH THAT HASHTAG AGAIN
1,600 consumers used the #
to criticise the brand before
it was pulled after two hours
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29. MONITORING THE SOCIAL SPIRAL
Twitter peak during
the show
Follow-up in
forums, a few blogs
Pre-show and one news story
activity forum
focused
Immediate future - 2011
on air
Analysis of BBC Watchdog:
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30. WHAT YOU CAN DO NOW
 Understand consumer behaviour
around TV
 Experiment in social TV
 But plan for how you will extend the life
of any activity
 Plan for crisis that might start on the box
 Be clear on what you are wanting to
achieve
 And it new, so measure it!
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31. YOUR SOCIAL MEDIA CONSULTANCY
Top 5 most
respected social
media agency
We help clients take a strategic view of where According to NMA &
social media can add value to their business Econsultancy
8 years of social media experience
Specialists in a diverse industry
Industry leaders [and educators]
@katyhowell info@immediatefuture.co.uk 0845 408 2031
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32. Questions
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33. Thank you
The next Social Summer sessions is:
• Social media and its involvement with the
Olympics/Paralympics – 27 September
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