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10.40 TIMED TWEET “Just starting delivering Social Media workshop at #CIOevent – will tweet useful links and info”
Session Plan 10.40 Intro/Purpose 2 mins What makes a great brand, 5 mins Social media tools – what do you use 3 mins 10.50 Twitter – 10 mins 11.00 Blogging – 10 mins 11.10 Wrap up/final questions 5 mins
Session Purpose To give participants the confidence to have a go at twitter and blogging.
There are loads of social media tools and no “right way” to use them – experiment and learn Sort your brand before you start http://wp.me/p367gk-5f Twitter is great as a personalised newsfeed to keep informed and share info – don’t forget flipboard http://wp.me/p367gk-7e Blogging – somewhere between chatting and a highly edited newsletter – needs to be authentic – your brand; regular; short; varied; link to other content. Here is my blog www.markjacot.com Professionals built the Titanic, amateurs built the ark – be confident and have a go – GOOD LUCK
The Open University 24 x7 Over 200,000 students 6000 staff 7000 Lecturers Biggest UK University Behind Futurelearn.
PURPOSE _ to cover twitter and blogging – leave with the confidence to have a go.
10.45 TIMED TWEET “Brand is important - what’s yours? A typical day in IT ?! http://youtu.be/iBcmJYKbUaw #CIOevent” 10.50 TIMED TWEET “Brand is important – are you worth it? Blog http://wp.me/p367gk-5f #CIOevent
Catchy and memorable Focussed Right time Right market Clear message Call for action Encourage interaction
Loads, how do we make sense GIVE YOU CONFIDENCE TO GET STARTED
Bob Ups Who Drove here this morning. FOCUS ON 2 areas – TWITTER AND BLOGS
10.55 TIMED TWEET “Talking about twitter and @flipboard flipboard.com It’s a personalised newsfeed from those you trust #CIOevent” DO A DEMO – LINK BEHIND PICTURE
POWER OF TWITTER
Knowledge/Information Feed Networking Trusted Colleagues Questions Ask a colleague – how I prepared for this Support When it gets tough! Share resources/Links and information Retweet Share content Other links Humour/Fun Overheard in Waitrose
11.00 TIMED TWEET “Starting on twitter? try this blog Social Media tips and tools...... http://wp.me/p367gk-7e #CIOevent”
PURPOSE Communicate less formally Float ideas Engage people, and a wider audience Less, more often Curate information and share.
Style- must be yours – have a brand Regular, make the time, its not extra its instead of other types of communication (cut back on newsletters, stand up briefings to make time) There are loads of tools – I use Word Press, sharepoint works too… Keep them short – 5-6 paragraphs. Variety – I do service updates (in a bad week), success stories, blogs on interesting meetings, or hints and tips blogs. Don’t get down, you wont get much response (well I don’t!)
RESULTS My team 65, IT c 300 staff,OU c6000 staff 300 reads a week, each blog gets 150-200 reads. Generates discussion Gets feedback and comments
11.05 TIMED TWEET “Blogging takeaways authentic – your brand; regular; short; varied; link to other content #CIOevent www.markjacot.com” Regular, make the time, its not extra its instead of other types of communication (cut back on newsletters, stand up briefings to make time) There are loads of tools – I use Word Press, sharepoint works too… Keep them short – 5-6 paragraphs. Variety – I do service updates (in a bad week), success stories, blogs on interesting meetings, or hints and tips blogs. Don’t get down, you wont get much response (well I don’t!)
11.10 TIMED TWEET “If in doubt, here is a handy guide on where to post, thanks @K8_owen #CIOevent PICTURELINK”
TIMED TWEET 11.15 “Remember Professionals built the titanic and amateurs built the ark – have a go at social media #CIOevent”
TIMED TWEET 11.20 “Thx for joining me at Social Media Workshop; click for summary and takeaways http://wp.me/p367gk-96 #CIOevent”
Sort, assume you know how to use this.
Mark Jacot, Assistant Director – IT Service Deliveryat The Open University - Effective use of Social Media….. how to communicate your brand and engage
Effective use of Social Media…..
how to communicate your brand and engage
Assistant Director – IT Service Delivery
The Open University
Assistant Director – IT Service Delivery
• What I do
Interactive, Real Time, Follow #CIOevent
What Makes a Great TV Advert
Most Boring Advert?
Source - BBC
Clear Brand, Target Market and Compelling Content
It’s a good idea to sort yours before you start
• Microblogging – ‘short public messages’
• Links to articles
• Questions to your community
• Instant, personalised newsfeed
Twitter – how I got it!!
Your twitter feed as a newspaper
• Get started!
• Find and follow
– People you respect
– Your interests
– who do they follow?
• Be brave (your brand/value add)
SW SW SW N
• For more: Blog - Some new Social Media tips and
Hints and Tips
• Style- authentic & open
• Regular - make the time
• Keep them short
• Variety of content
– service updates
– success stories
– interesting meetings
– hints and tips blogs.
• Curate and share content
• Variety of formats
Keep going, it takes time to build up followers.
1. If in doubt, look on Google for the answer
2. Have a go – remember amateurs built the
Ark and professionals built the Titanic.
And… On the subject of good planning,
Noah built the ark before the rain started!
Assistant Director – Service Delivery
Tel: 0785 000 2364
Blog: Social Media; Risk or Opportunity http://wp.me/p367gk-8F