Memes are ideas or units of cultural information that can replicate and evolve similar to genes. They represent basic ideas that can be transferred from one individual to another and undergo mutation, crossover, and adaptation. Richard Dawkins coined the term meme in 1976 to describe the cultural counterpart of genes that can spread from one generation to the next through non-genetic means like imitation. While Dawkins defined memes as units of cultural transmission, memeticists have varying definitions. The lack of a consistent definition of what precisely constitutes a meme remains a principal criticism of memetics, the study of memes.