Startup Product Talks SF: Glen will talk about how ideas go through the requirements and design process through to execution at Marketo. Learn how the product management, UX and engineering teams work together to achieve a great product outcome.

1. WELCOME!
July 13, 2012
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
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Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

2. Thank you Sponsors
Hospitality and drinks
Pizza
The Association of International Product Marketing and
Management (AIPMM) http://www.aipmm.com
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
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Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

3. ----->New to Startup Product Talks? Welcome!
Reports from previous meetings:
June bit.ly/KYIQP0
May bit.ly/KF38dA
April bit.ly/NgRJPP
---->Seeking A New Position?
Come to the next meeting to pitch your availability and post here: http://bit.ly/MBrLs4
--->Need to expand your network and get product management experience?
Join the team to bring Startup Product Summit to San Francisco! contact Cindy
cfsolomon@gmail.com
-->Startup Product Talks discussion on Skype!
Skype is a great medium for group chat! On Skype, search for "Startup Product Talks"
or "cindyfsolomon" to get in for open chat on all things startup and product. Ask
questions, vent, share resources.
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
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Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

4. Agenda
• 6:30 - 7:00 Arrive, Sign in: Pizza & Beers
• ---------Use White Board to Post Topics, Questions, Jobs & Seekers
• 7:00 - 7:15 Welcome from Nick & Cindy
• 7:15 - 7:30 Un-conference format: vote on white board suggestions
• 7:30 - 8:30 Glen will talk about how ideas go through the requirements
and design process through to execution at Marketo. Learn how the
product management, UX and engineering teams work together to
achieve a great product outcome.
• 8:30 - 9:00 Open Discussion
• 9:00 - 9:15 1 minute pitches: positions available/who is seeking
• ---------Use form to share http://bit.ly/MBrLs4
• 9:15 - end Networking
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5. Cindy F. Solomon, CPM, CPMM
• Founder, The Global Product Management Talk
• Host, StartUP Talk Radio, Tools of the Trade, Pcamp Radio
• Over 15 years experience in product management and product
marketing management of web, services and software at Silicon
Valley companies including Apple, Vadem, NetObjects and
startups. Previously with Fortune 500s including American
Express and Radio Shack.
• Serial entrepreneur, consultant, mentor, and early adopter
• Product Management Evangelist & Facilitator creating
foundation for Alliance of Product Professionals and Startup
Product Summit
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk 5

6. Product managers are responsible for creating
and sustaining value throughout the entire life
cycle of a product.
This product management life cycle model is the property of The Association
of International Product Marketing and Management (AIPMM)®.
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7. The focus on creating and
sustaining value is what
is essential and unique
to product
management.
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8. About Glen Lipka
• Glen Lipka is the Vice President of User Experience at Marketo where he
was the first non-founder employee that ran product management and
UX for several years of the company’s development. Prior to Marketo,
Glen was a Senior UI Designer at Intuit, Director of User Experience at
Adchemy and started his career running a thirty-person web
development company in NYC during the Internet bubble.
• Glen has been a pioneer in websites and web applications for over 15
years, pushing the envelope in interactivity on public facing websites to
Rich Internet Applications (RIA) for businesses.
• He speaks frequently on all aspects of building great products on the
web, including NYU Stern School of Business and Stanford University.
• View Glen's presentations online. For more details, visit Glen's LinkedIn
profile and blog.
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9. Next Startup Product Talk
• How do you define product management?
What does it mean to be a product manager?
• Wednesday, August 22, 2012
• 6:30 PM
• http://sfproducttalks.com
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10. Global Product Management Talk
For Product Managers that don’t get a chance to leave their desk and participate in
Product Talks in person, we’ve brought Product Talks to you.
The Global Product Management TalkTM
Follow @ProdMgmtTalk
http://www.blogtalkradio.com/prodmgmttalk
Join in using hashtag #ProdMgmtTalk weekly at Twebevent or Tweetchat
Global Product Management TalkTM is a weekly mini-product camp Socratic
discussion (on Twitter) of pre-posted questions with live audio of thought leader
and co-hosts commenting (on Blogtalkradio).
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
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11. Online Events
Global Product Management Talk:
Monday, July 16 3:00 PM
Centralized vs. Decentralized Product Management w/ @HakanKilic Product
Management Expert http://www.prodmgmttalk.com
AIPMM Webinar
Friday, July 13, 9 AM
Demand Metric arsenal of 350+ marketing tools and templates
https://www2.gotomeeting.com/register/524788138
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