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Why Online Game Sites Need
a Content Delivery Network
The global online game
industry is skyrocketing
Online Game Industry Global
Revenue Timeline 2011-2017
$19B in 2011

2011

Russia’s social games market nearly triples from
the previous year reaching $236M
China's online game industry recorded total
sales revenue of nearly $7B in 2011, an
increase of over 32% from 2010

$31B in 2012
Global MMO market reaches
400M players

2012

2013

2015

Expected to reach $70.4B by the end of 2013
MMO games will account for $14.9B, or 21.2%,
of 2013 global revenues

By 2015 Asia & Europe are expected to make
up 87% global mobile & online game revenue

Expected to reach $86.1B in 2016

2016

Russian Game Market is expected to grow at a
CAGR of about 15% & Reach $1.5B

2017

Expected to reach $35B in 2017

"No other sector has experienced the
same explosive growth as the computer
& video game industry..."

Michael Gallagher, President & CEO
Entertainment Software Association

As more gamers move online
developers are struggling to maintain
game performance & security
”We’ve just seen two of the biggest console launches ever, with
PlayStation 4 & Xbox One. That means there will be more gamers for
criminals to target, especially as the Sony & Microsoft machines
increasingly use the Internet for a fuller gaming experience”
- David Emm, Kaspersky Lab Sr. Security Researcher

Many top selling online games of 2013 experienced
site crashes during launch week due to the massive
number of users

The most commonly faced game site
problems due to the increase of online
gamers are:

PROBLEMS
Latency/Lagging

Server Crashes

Security Attacks

Download Failures

&

These problems have a major effect on:
Game Site Revenue

7.3%

$130k - $260k
in lost revenue

after a popular United States
game publisher was hit by a
stock decline DDoS security attack in 2013

reported by a European
gaming company after
experiencing a series of DDoS
attacks ranging from
300 Mbps-3.5 Gbps

Player Satisfaction
Server problems associated
with the 2013 launch of
SimCity4 led to a flood of angry
emails, tweets & developer
death threats

CDNetworks Content Delivery Network
equips online game sites with the
maximum level of performance &
security needed to increase user
satisfaction & revenue

Security Attacks

Server Crashes

Download Failures

Latency/Lagging

?
?

?

? ?

?

?

?

? ?

How?

?
?
?

?

?

?

?

? ?

?

?
?

? ?
?

?

By adding scale to game site infrastructure
CDNetworks Content Delivery Network
instantly scales & increases the capacity of
game servers with 140+ Points of Presence
located in 86+ cities bringing gaming content
closer to end users

Download Failures

Server Crashes

Reducing latency to create ultrafast downloads
& dynamic game play
Latency/Lagging

CDNetworks Dynamic Web Acceleration
reduces the number of data round-trips
necessary to complete a web request,
resulting in an ultrafast high performing
gaming experience

CDNetworks Cloud Load Balancing & Cloud
Storage solutions further mitigate post launch
performance challenges by assisting with the
heavy loads associated with ongoing play

Protecting against security attacks
Security Attacks

With a combination of global PoP
locations, anycast DNS methodology &
DDoS absorption infrastructure,
CDNetworks global network responds
automatically to unusual traffic spikes

For online game sites, reliable, fast & secure connections are, missioncritical. Game sites must support growing global client databases &
generate revenue by performing at the highest level. Users expect quick,
responsive & secure game play. CDNetworks Content Delivery
Network helps with precisely that.

cdnetworks.com
Infograph sources:
http://www.forbes.com/sites/johngaudiosi/2012/07/18/new-reports-forecasts-global-video-game-industry-will-reach-82-billion-by-2017/)
http://www.gamasutra.com/view/news/184834/
http://slashdot.org/topic/datacenter/rising-dependence-on-datacenters-makes-downtime-costs-skyrocket/
DDoS Attacks in the gaming industry 2013 report
http://www.polygon.com/2013/8/15/4622252/plague-of-game-dev-harassment-erodes-industry-spurs-support-groups
http://www.gamesindustry.com/valve-hits-record-7-million-concurrent-users-steam/#cOBMZgLTO6RMp5B4.99
http://www.gamesindustry.com/russian-social-gaming-market-nearly-tripled/
http://www.gamesindustry.com/hacking-attempts-surge-following-release-next-gen-consoles/
http://www.newzoo.com/press-releases/global-games-market-grows-to-86-1bn-in-2016/
http://english.people.com.cn/90778/7702699.html
http://www.gamesindustry.com/infographic-on-the-global-mmo-market/
Some images used in this infograph were take from the blog site https://www.distilled.net/blog/seo/fixing-seo-problems-with-html5/

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Why Online Game Sites Need a Content Delivery Network

  • 1. Why Online Game Sites Need a Content Delivery Network The global online game industry is skyrocketing Online Game Industry Global Revenue Timeline 2011-2017 $19B in 2011 2011 Russia’s social games market nearly triples from the previous year reaching $236M China's online game industry recorded total sales revenue of nearly $7B in 2011, an increase of over 32% from 2010 $31B in 2012 Global MMO market reaches 400M players 2012 2013 2015 Expected to reach $70.4B by the end of 2013 MMO games will account for $14.9B, or 21.2%, of 2013 global revenues By 2015 Asia & Europe are expected to make up 87% global mobile & online game revenue Expected to reach $86.1B in 2016 2016 Russian Game Market is expected to grow at a CAGR of about 15% & Reach $1.5B 2017 Expected to reach $35B in 2017 "No other sector has experienced the same explosive growth as the computer & video game industry..." Michael Gallagher, President & CEO Entertainment Software Association As more gamers move online developers are struggling to maintain game performance & security ”We’ve just seen two of the biggest console launches ever, with PlayStation 4 & Xbox One. That means there will be more gamers for criminals to target, especially as the Sony & Microsoft machines increasingly use the Internet for a fuller gaming experience” - David Emm, Kaspersky Lab Sr. Security Researcher Many top selling online games of 2013 experienced site crashes during launch week due to the massive number of users The most commonly faced game site problems due to the increase of online gamers are: PROBLEMS Latency/Lagging Server Crashes Security Attacks Download Failures & These problems have a major effect on: Game Site Revenue 7.3% $130k - $260k in lost revenue after a popular United States game publisher was hit by a stock decline DDoS security attack in 2013 reported by a European gaming company after experiencing a series of DDoS attacks ranging from 300 Mbps-3.5 Gbps Player Satisfaction Server problems associated with the 2013 launch of SimCity4 led to a flood of angry emails, tweets & developer death threats CDNetworks Content Delivery Network equips online game sites with the maximum level of performance & security needed to increase user satisfaction & revenue Security Attacks Server Crashes Download Failures Latency/Lagging ? ? ? ? ? ? ? ? ? ? How? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? By adding scale to game site infrastructure CDNetworks Content Delivery Network instantly scales & increases the capacity of game servers with 140+ Points of Presence located in 86+ cities bringing gaming content closer to end users Download Failures Server Crashes Reducing latency to create ultrafast downloads & dynamic game play Latency/Lagging CDNetworks Dynamic Web Acceleration reduces the number of data round-trips necessary to complete a web request, resulting in an ultrafast high performing gaming experience CDNetworks Cloud Load Balancing & Cloud Storage solutions further mitigate post launch performance challenges by assisting with the heavy loads associated with ongoing play Protecting against security attacks Security Attacks With a combination of global PoP locations, anycast DNS methodology & DDoS absorption infrastructure, CDNetworks global network responds automatically to unusual traffic spikes For online game sites, reliable, fast & secure connections are, missioncritical. Game sites must support growing global client databases & generate revenue by performing at the highest level. Users expect quick, responsive & secure game play. CDNetworks Content Delivery Network helps with precisely that. cdnetworks.com Infograph sources: http://www.forbes.com/sites/johngaudiosi/2012/07/18/new-reports-forecasts-global-video-game-industry-will-reach-82-billion-by-2017/) http://www.gamasutra.com/view/news/184834/ http://slashdot.org/topic/datacenter/rising-dependence-on-datacenters-makes-downtime-costs-skyrocket/ DDoS Attacks in the gaming industry 2013 report http://www.polygon.com/2013/8/15/4622252/plague-of-game-dev-harassment-erodes-industry-spurs-support-groups http://www.gamesindustry.com/valve-hits-record-7-million-concurrent-users-steam/#cOBMZgLTO6RMp5B4.99 http://www.gamesindustry.com/russian-social-gaming-market-nearly-tripled/ http://www.gamesindustry.com/hacking-attempts-surge-following-release-next-gen-consoles/ http://www.newzoo.com/press-releases/global-games-market-grows-to-86-1bn-in-2016/ http://english.people.com.cn/90778/7702699.html http://www.gamesindustry.com/infographic-on-the-global-mmo-market/ Some images used in this infograph were take from the blog site https://www.distilled.net/blog/seo/fixing-seo-problems-with-html5/