Key presentation topics:
- China's current online travel trends and consumer behavior
- International site challenges associated with reaching - China's online travel consumer
- Pitfalls to avoid and strategies for international travel website success in China
Featured Slide Contributor:
Douglas Quinby, Vice President of Research, PhoCusWright
3. Great Firewall – Slower Websites
40% slower
download time
64kB object downloaded from
Test agents inside of China
• Guangzhou (inside China)
• Hong Kong (outside China)
Source: NetworkBench results, Sep. 2012
cdnetworks.com
4. China Acceleration
• Creates a ‘Fast Secure Tunnel’ over the Internet
• Quickly deliver websites & applications globally to and from China
• No CAPEX for Hardware / Software
• In-country experts – licensing requirements, regulations, & monitoring
• Fully integrated and managed services
cdnetworks.com
5. Our Presence In China
• 25 Points of Presence (PoPs)
In-Country Experts
• Content
• Licensing
• Regulations
End to End Reach
• Bypass unstable peering
between local ISPs
Superior Performance
• Speed, Security and Reliability
cdnetworks.com
6. cdnetworks.com
Opportunity
Reaching the massive number of online travel consumers located
within mainland China
Challenges
Tourism Victoria launches cn.visitmelbourne.com in China in 2012:
• Spotty in-country peering increased website latency
100% availability and high performance for new
cn.visitmelbourne.com website
Optimized site performance during promotional campaigns
that drove millions of Chinese-speaking site visitors
Key Results
7. Avoiding Failure
• Do not assume that the majority of consumers are located
within tier 1 cities
• Remember – Site performance degrades as distance
increases
• Combat competition with a high performing website &
media rich content, education info & social connectors
• Partner with a Content Delivery Network offering local
support & a strong presence within China’s great firewall
cdnetworks.com
8. How an International Travel Brand
Can Succeed in China and Globally
By CDNetworks
Ensuring the fast, reliable delivery of travel & tourism sites
to online shoppers in China
info@cdnetworks.com
1 877 937 4236 / +44 203 514 7501
cdnetworks.com
Notas do Editor
Failure to reach consumers located outside of tier 1 cities
Load time increases as distance increases between the origin and the end user
Faster site = more revenue
This proven technology reduces the number of data round-trips necessary to complete an internet-based trade request, thus accelerating performance & virtually eliminating a bad user experience due to latency.
Do not assume that the majority of consumers are located within tier 1 cities
Remember – Site performance degrades as distance increases
Do not assume that your website’s performance within tier 1 cities or Hong Kong is the same in tier 2 & 3 locations
Combat competition with a high performing website & media rich content, education info & social connectors
Partner with a Content Delivery Network offering local support & a strong presence within China’s great firewall