CDMC slide on Mobile Marketing

1. Mobile Marketing

2. Marketing has transitioned from radio to the
television, to the computer and now right to the
consumer’s pocket. The rise of smartphones is
opening the gates to welcome a far more
convenient mode of marketing that is on-the-go
and fast which is mobile marketing.

3. This rise of mobile internet users
is leading to a big paradigm shift
in marketing. The sheer numbers
backing mobiles, give it an edge
over the other mediums.

4. By not employing mobile
marketing strategies to your
business, you're falling behind.
Mobile marketing solutions can
give a significant boost to your
overall marketing deeds.

5. Mobile marketing is the
game changer of the
digital era. In mobile
marketing services, you
can deliver value to your
customer directly. Mobile
marketing being new,
can pose a challenge to
many companies.

6. A good grasp on mobile
marketing can ensure your
brand ranks better among
competition and stays ahead
of it.

7. There are a lot of platforms
for mobile marketing where
you can give your brand an
advantage such as App Store
Marketing, App Store
Optimization on iOS and
Google’s Android Play Store.

8. The mobile revolution isn’t coming
soon. It has well arrived. You can
utilise mobile marketing services
which have crafted staying updated
with the emerging times of the
internet.

9. Mobile Marketing Services include:
• App-based marketing: Utilising services
like Google AdMob, customise mobile ads to
appear within third-party mobile applications.
• In-game mobile marketing: Banner pop-ups,
full-page image ads or video ads can be
infused between loading screens of games.
• QR codes: Scanned QR codes operate as an
intermediate to take users to a specific
webpage.

10. • Location-based marketing: Ads are pushed
on mobile devices based on the user’s
location relative to a specific area or business.
• SMS marketing: An old trick of forwarding
SMS to a user’s phone number and informing
them with text offers.
• Mobile search ads: These are Google search
ads for mobile including options of click-to-call
or click-to-download which generate a link for
the aforesaid action.
• Mobile site links: With mobile site links you
enable the user to jump to specific pages of
your website without drifting around.

11. Latest updates in Mobile Marketing
New Voice for iOS Google Search App
Released
• Version 10.0 of iOS Google Search App is
adds a brand new look for voice search
along with revamping Google Now Cards.
The new design gives a more foreseeable
content depending upon the significance.
For example the weather will be on top in
the morning followed by your nearing
appointments.

12. Facebook Uses Google App
Indexing for Driving it’s from
Search to Android App
• Google has been authorized by
Facebook for indexing some of
its contents, so that Google can
read the content on these pages
and in return they can appear in
Google’s Search Results.
Facebook has only implemented
this for Android apps as of now
and not for Apple or Bing.
Facebook has implemented this
for improving the user
experience of the app.

13. www.beeingsocial.com
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