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Social Media and Community Management 101

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Christiana Courtright, Community Manager at IoTUK, gave this presentation at the Digital Catapult's Social Media 101 Startup Session on 19/1/16.

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Social Media and Community Management 101

  1. 1. Social Media and Community Management 101 @DigiCatapult #startupsessions
  2. 2. IoTUK Social Media @DigiCatapult #startupsessions
  3. 3. COMMUNITY MANAGER, SOCIAL MEDIA MANAGER SAME THING, RIGHT?Well, no……. @DigiCatapult #startupsessions
  4. 4. 1 2 3 4 COMMUNITY MANAGER THE WORD ‘COMMUNITY’ IS THE CLUE Builds relationships – are they a people person? Engages with the community Executes digital marketing strategies – happy to do rather than lead Measure their success by engagement @DigiCatapult #startupsessions
  5. 5. 1 2 3 4 SOCIAL MEDIA MANAGER S IS FOR SOCIAL AND FOR STRATEGIC Are they strategic? Measure the success of their strategies daily and use the data to make key decisions Marketing mind frame- goes beyond digital and thinks holistically about the company On top of the latest digital trends @DigiCatapult #startupsessions
  6. 6. COMMUNITY MANAGERS EXECUTE, ENGAGE AND BUILD RELATIONSHIPS SOCIAL MEDIA MANAGERS CREATE, TRACK AND STRATEGISE @DigiCatapult #startupsessions
  7. 7. @DigiCatapult #startupsessions TWITTER ANALYTICS Community Manager measure success by: Followers, New followers Social Media Managers measure success by: Top Tweets, Engagement with Tweets, Analytics Impressions- Word to the wise!
  8. 8. @DigiCatapult #startupsessions GOOGLE ANALYTICS ANALYTICS Returning Visitors Engagement Rate/ Dwell Time Bounce Rate Top Content
  9. 9. @DigiCatapult #startupsessions TOP PERFORMING TWEETS
  10. 10. FREE HASHTAGS @DigiCatapult #startupsessions http://hashtagify.me/hashtag /iot

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