Implementing a software asset management solution or program is not enough. Like any other IT solution there are best practices that can drive significant incremental benefit in process, people and technology that contribute to more cost savings. Hear about specific tips to drive additional savings in software asset management. For more information, please visit http://cainc.to/Nv2VOe

1. How To Save A Million Dollars in 15
Minutes with Software Asset Management
(and Not Go To Jail)
Michel Avenel
IT Service Management
CA Technologies
Sr. Principal Product Manager
DO5X161S
@michelavenel
#CAWorld
#ITSM

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© 2015 CA. All rights reserved. All trademarks referenced herein belong to their respective companies.
The content provided in this CA World 2015 presentation is intended for informational purposes only and does not form any type of
warranty. The information provided by a CA partner and/or CA customer has not been reviewed for accuracy by CA.
For Informational Purposes Only
Terms of this Presentation

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Abstract
Implementing a software asset management
solution or program is not enough. Like any
other IT solution there are best practices that
can drive significant incremental benefit in
process, people and technology that contribute
to more cost savings. Hear about specific tips to
drive additional savings in software asset
management.
Michel
Avenel
CA Technologies
Sr. Principal Product
Manager

4. 4 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Agenda
INTRODUCTION
OPTIMIZATION DEFINED
EXAMPLE LICENSE SCENARIO
Q&A
1
2
3
4

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CA Software Asset Manager (CA SAM)
Software Inventory
Financial Aspects
Optimization
Effective Demand
Compliance (Optimized)
LicensesSoftware
License Inventory
Effective License Inventory
Master Data

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CA Software Asset Manager
Maturity Level 1:
Installed software vs. Acquired licenses
Maturity Level 2:
Normalized inventories of licensable products
(software) and all licenses and contracts
Maturity Level 3:
Optimized Compliance Reports considering all
product use rights, metrics, and infrastructure
typologies
Software Inventory
Financial Aspects
Optimization
Effective Demand
Compliance (Optimized)
LicensesSoftware
License Inventory
Effective License Inventory
Master Data
$
QUALITY DATA IS A CRITICAL SUCCESS FACTOR FOR SOFTWARE LICENSE OPTIMIZATION
Blueprint for Optimization

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CA SAM Optimization & Simulation Module
Optimization is understanding, in a dynamic environment,
your software usage at any given moment
and deploying the best license option.

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Optimization: Then
Downgrade Rights
Parallel Use Rights
Secondary Use Rights
Product Suites & Bundles

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Optimization: Now
 Simulate impact of different server, virtualization
and cluster scenarios on license demand
 Recommend changes to the operational
environment to reduce the license demand
 Compare alternative licensing options and evaluate
the financial impact of making changes
 Better optimize budget planning and preparation
for true-ups and contract renewals
 Improve the compliance position in an audit, based
on the available licenses owned by the company

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Optimization: Now

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Optimization & Simulation Module
 One-click cost optimization:
– Immediately compare different license models available from
the given publisher
– Simulate changes in the infrastructure and their effect on licensing
 Support strategic decision-making now and long-term
 Reduce demand for licenses long-term
– Evaluate which license model best fits the current and future
infrastructure as well as data center architectures
Demand Optimization

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Optimization & Simulation Module
 Preferred Applications
– Adobe ColdFusion
– IBM PVU/RVU/UVU
– Microsoft SQL Server
– Microsoft Windows Server
– Oracle DB NUP/CPU/UPU
– SAP User Types
– Generic metrics like CPU, Consumption, Concurrent
Demand Optimization

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Optimization & Simulation Module
Evaluation of Options Making The Most
Of Your Existing License Purchases
Evaluation of Options With
Any Existing Licenses

14. Example Licensing Scenario

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Scenario: Initial Compliance Analysis
Discrepancy in total: $1.3M

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Scenario: Compliance Cost Driver (Primary)
 Cost driver is one cluster with the following configuration
– 10 physical devices
– 192 virtual devices
– Overall demand: 1,920x Windows Server 2008 R2 standard

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Scenario: Demand Optimization

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Scenario: Demand Optimization Details
 Saving Potential = 95.20% or $1.1 Million
 Demand Optimization leads to the best applicable edition:
in this case “Datacenter”
 Windows Server Datacenter is licensed per CPU and entitles unlimited number of
virtual machines

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Scenario: Updated Compliance Analysis
Discrepancy in total: $186K

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Scenario: Detail After Demand Optimization
Demand optimization:
 Compliance shortage of -186,843 USD for Windows Server products
 Cluster is no longer the sole cost driver
– 10 physical devices
– 192 virtual devices
 Overall demand: 40x Windows Server 2008 R2 Datacenter

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Scenario: Difference After Demand Optimization
 Initial Balance: -$1,321,349 USD
 Balance after Optimization: -$186,843 USD
 Saved: $1,134,506 USD

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Scenario: License Optimization
 Demand Optimization = Greenfield approach
 License Optimization takes existing license pool into account
 Result is an organization-specific scenario that potentially deviates from the
generically optimal approach
 “Make the most out of what is already there”  applying the optimal strategy
and not just the first one possible

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Q & A

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Recommended Sessions
SESSION # TITLE DATE/TIME
DO5X168S Software Asset Management—The Tough Stuff
11/19/15 at 4:30 pm
Breakers L

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Must-See Demos
Software Asset
Management
CA Software Asset
Manager (CA SAM)
Theater 5
Unified Self-
service
CA Service Management
Theater 5
Asset
Management
CA IT Asset Manager
Theater 5
Software License
Optimization
CA SAM Optimization &
Simulation
Theater 5

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Follow Conversations At…
Smart Bar
CA Software Asset Manager (CA
SAM)
Theater 5
Smart Bar
CA SAM Optimization & Simulation
Theater 5

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For More Information
To learn more, please visit:
http://cainc.to/Nv2VOe
CA World ’15