Web 2.0 is a term coined to describe the explosion of online tools and social networking sites in recent years driven by a philosophy of participation and sharing. With such a strong philosophical connection between Web 2.0 and folk culture, it seems only natural that these tools and sites could be of great use to folklorists. Pulling on specific examples from the folklife community, this session will demystify various online tools and sites as well as explore their potential uses in programming and research for traditional art and folk culture.

1. How to Folk with Web 2.0The Sharing of Culture & The Culture of Sharing Middle Atlantic Folklorists Association June 5, 2009 David Dombrosky Center for Arts Management and Technology

3. What is Web 2.0?

4. What impact has it had on contemporary culture?

5. The Sharing of Culture

6. How can Web 2.0 tools help to connect contemporary audiences with traditional culture?

7. How else can Web 2.0 tools assist folklorists in their work?

9. The Culture of Sharing What is Web 2.0? A theoretical shift in the role of the Internet From a one-directional flow of information to a multi-directional flow of information

10. The Culture of Sharing

11. The Culture of Sharing

12. The Culture of Sharing What impact has Web 2.0 had on contemporary culture?

13. The Culture of Sharing Fresh content Participation and engagement Peers as gatekeepers Transparency Media saturation and expectation Personal voice vs organizational voice Smaller window for seizing attention

14. The Sharing of Culture So how can Web 2.0 tools help to connect contemporary audiences with traditional culture?

15. The Sharing of Culture Social Media Blogging Microblogging Photo and Video Sharing Podcasting and Audio Streaming Live Video Streaming Social Networks

16. The Sharing of Culture How else can Web 2.0 tools assist folklorists in doing their work?

17. The Sharing of Culture Content Management Systems Demystifying RSS

18. Content Management Systems (CMS) What it is: Web-based software that allows you to maintain your Web site. (WYSIWYG vs. Database driven)

25. Embedded Twitter Feed

30. RSS What it is: “Really Simple Syndication” XML feeds of Web content that is pulled together with an “aggregator” or “reader” so you can stay up-to-date with frequently changing content.

33. RSS Symbol

34. RSS Feed

37. Players may be embedded on sites

41. Social Networking What it is: User-populated Web sites that allow people to connect to each other, and share personal or professional information online

46. Second Life What it is: A “virtual world” online. 3D, spatially-oriented, user-built. Over 15M users. Free to download, real currency buys Linden Dollars, which can be used to buy “virtual land” and other business-based commodities To interact, you create an “Avatar” who travels through the time-space of Second Life.

51. Onsite technology

52. Discussion Opportunities for the arts Content rich field Opinion-generating content Strong dialogue = engaged participants Increased potential to grow donor base New ways to engage younger audiences Increased “face time” through multiple channels Increased brand penetration (toothpaste) Draw-backs Time / resources / staff investments Scope creep

53. RESOURCES www.Idealware.org – articles, webinars www.NTEN.org – articles, webinars, conference, online forums, www.NPower.org – consulting www.TechSoup.org – discounted software, articles, services CAMT resources: camt.artsnet.org - products, services www.TechnologyInTheArts.org – professional development, conference, blog, podcast, resource list