e

1. Theywouldmostlikelybe inaC2 to D classband as the genre mainlyreflectsthe darkerlivesof many peoplein
these classbandsmakingitmore relatable tothese people,therefore theyare the audience andtargetaudience.
Withmost drug relatedcrime stemmingfromthe lowerclasses.
Due to the fact the UK Hip Hop scene revolvesaroundLondonbeingthe capital of Englandthe mainsphere of
influenceforthe songwouldalsopredominantlyremaininLondon.Withgrime dominatingSouthLondonand
historicallythe workingclasspopulationremaininginthe east,eastLondonwouldbe the likelylocationof many
listeners.
Target audience
My Targetaudience wouldbe predominantlymale due toamore aggressive nature of UK hip-hop
relatingandassociatedmore withamale audience.
However, myvideowouldn’tnecessarilyinhibitviewershipdowntoa genderbasis,butmany
conventionsandcharacteristicsof myaudience maycrossoverbetweenbothmymale andfemale
avatars below.
Male Female
I usedthe target age range of around18-25
althoughthisbeingquite anarrowage gap many
16-18 yearoldswouldlikelybe interestedinthe
musicvideo.The hobbiesof thistargetaudience
wouldbe heavilylaidonmusicwiththe genre
itself heavilybasedonlyricswithameaningrather
than a mainstreamaudience wholistentomusic
to feel goodorfollowatrend.For example grime
as I have mentionedinthe female characterasit
has a more aggressive vibe,usuallyassociated
witha male audience butcantransferacross to a
female audience.Alsoaccordingtoa Daily
Telegraph“Hiphopcan helpdepressedpeople
withtheirself-esteem”whichmeansthatitmay
be associatedtothose withdepressionpossibly
howeveritis nota principal initself.Thisthen
meansthat manywhoare attracted to the genre
may alsobe drug abusersratherthan the genre
causingany influx of drugabuse.
The same targetage appliesforwomenasitdoes
menwiththe nature of the songitself beingquite
dark. Therefore theywouldprobablylistentoother
songswitha darker atmosphere withgenressimilar
includingUKgrime.ButalsoUS hiphopas it issimilar
inmany waysto uk hiphop.Thiswouldprobablyfita
female audience asalthoughnotwantingto
stereotype islessdarkand aggressive thanthe UK
versionwhichismore inclusive of women.Thisisalso
due to the fact that UK hip hophas lessof a hype
behinditthanothergenreslike grime which
althoughisdark ismore oftenthannot fast paced
and energetic.