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Buzz360 is an automated marketing platform that includes, mobile, social and relationship marketing
With the on set of the social web, mobile devices and the way people find and digest information has disrupted in many industries. Information has become so abundant and the price (either time or money) that consumers are willing to pay for information is dropping dramatically. The power has sifted to the consumer. And the consumers now decide what and when they will listen to our messages. Therefore marketing and advertising is becoming more and more difficult.
Given these statistics, how do businesses get leads and business today?
The buying cycle has changed. During the discovery process you see that brand advertising is a small component of that cycle. Web presence, social media, online communities and social referrals are a big part of discovery. During exploration the consumer will read reviews, blogs, feedback from others, and we know that consumers trust what friends and other consumer say more than what a brand will say. Even after the purchase, the request for referrals and reviews are happening on social networks and emails.