Every business is exposed to a level of risk of crisis, whether from natural events such as bushfire and floods, man-made, accident or illness. This interactive workshop gives participants a clearer understanding of the crisis planning process.

2. Welcome
Over the duration of this 3.5 hour seminar you will:
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 Gain a clearer understanding of the crisis planning
process
 Be able to identify key risks for your business and
develop strategies to minimise these risks
 Learned how to use a range of problem solving and
emergency planning development tools
 Started preparing a draft crisis management plan.

3. Introduction to crisis emergency planning
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• Emergency – requires immediate action
• Crisis - expected to lead to a dangerous situation
• Disaster – major event - already happened

4. Understanding Disaster
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• Consequences and impacts on our life
• Types of crisis or disaster
• Natural
• Manmade
• Accident/Illness

5. Intellectual and psychological impacts of
disaster
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• Physical and emotional responses prevent logical
thinking
• Devastating and emotional effects damage the ability to
respond in a rational or lucid manner

6. Trauma
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• Overloads the mind and emotions and may cause
immediate or delayed reactions
• Damages the ability to process information
• The experience doesn’t fade in the normal way

7. Symptoms of trauma can include ...
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• Emotional and physical reactivity to reminders of the
trauma
• Avoidance of reminders
• Survivor guilt
• Anger
• Inability to free a range of emotions
• Disruption to work and relationships
• Hyper arousal and difficulty in sleeping

8. Resilience
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Is when a business understands their risks so
that they are better able to prepare, plan and
respond to a disaster event and hence recover
more quickly…

9. 3 Crisis or Disaster Types
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Natural Accident/Illness
Man Made

10. Natural Disaster
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• Bushfire
• Flood
• Cyclone/tornado
• Landslide
• Earthquake
• Drought
• Volcanic eruption
• Tidal wave/tsunami

11. Manmade
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• Terrorist incidents
• Sabotage
• Fire
• Theft
• Random acts of violence and destruction
• Major civil unrest
• Economic downturn

12. Accident/illness
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• Vehicle
• Machinery
• Personal
• Critical illness – e.g. cancer
• Chronic illness – e.g. multiple sclerosis
• Pandemic outbreak

13. The importance of adequate insurance
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Insurances imperative to financial continuity include…
• Public Liability
• Income Protection
• Business Continuity
• Fire, Flood and general insurances
• Partner or Key-man
• and, most importantly, ensuring your home and/or
business insurances actually cover disaster events most
likely to occur in the area you live/work

14. Phases of a Disaster
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Planning
Preparation
Response
Recovery

15. Planning for a Crisis
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5 key steps
• Identify risks
• Minimise or eliminate risks
• Identify who has to do what should a disaster occur
• Determine and plan your recovery contingencies
• Communicate the plan

16. The 6 P’s of Crisis Planning
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• People – staff, family, customers
• Processes – work flow
• Profile – reputation, brand
• Premises – where you work
• Providers – suppliers, contractors
• Performance – efficiency, productivity

17. Risk
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Step 1. Identify and analyse potential risks

18. Minimise or eliminate risks
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Event Likelihood - Low
Medium High
Impact on Business –
Low Medium or High

19. Identify who does what
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Risk Action Responsibility

20. Recovery contingencies
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• Examine your legal responsibilities
• Identify all current payments that can be delayed,
• Meet with your bank to discuss restructuring any
business or personal loans
• Contact your regular suppliers
• Contact your leasing company
• Communicate with the landlord
• Contact your industry association
• Contact your clients/customers

21. Communicate
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Staff
Customers
Suppliers
Media

22. Crisis Plan Template
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Refer to page 49 of your
workbook

23. Critical information
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Name
Business name
ABN
Address
Tax file number

24. Important contacts
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Power of attorney
Accountant
Bank manager
Solicitor
Doctor
Letter of Authority
Emergency Contact
Details

25. Finance / Insurance / Lease details
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Bank accounts
Insurance Policies
Leases

26. Registers
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Supplier list
Staff contact details
Key clients / customers
Asset register

27. Critical business functions
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Risk Matrix
Risk Minimisation
Evacuation Plan
Evacuation Procedure
Critical function priorities
Critical services
Communication plan
Business emergency go pack
Data backup
Recovery checklist

28. Check out
business.vic.gov.au/events
for more workshop information
Discussions and questions
Thank you for attending, what is your
Number 1 take home lesson?

29. Small Business Mentoring Service
Business mentors help you to identify a clear direction for
you and your business.
Business mentors can also advise you on how to:
conduct market research
price and/or cost your products or services
develop an effective marketing strategy
use other business management tools
To arrange a session with a business mentor go to:
www.sbms.org.au