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“Privacy Issues"
Facebook spawned debate over what is private



                                                 Presented By:
                                               Michael Weisfeld
                                                     May 2010
Who is Michael Weisfeld?
  Dir. of Social Media & Senior Web Strategist
  for BusinessOnLine
  Building Websites & Strategies since 2002
  Areas of Web Expertise:
      Strategy
      Social Media
      Search Engine Marketing
      Usability
      Business Analyst
                                                 @mrweisfeld
  Background in “Big 5” Management Consulting
Poll: Who knows how to adjust
 Facebook privacy settings?
Agenda

  Review: stats & trends
  Explore: Privacy Concerns
  Present:          What did Facebook due to address concerns?

  Conclusion



 QUESTIONS ??? please hold until the end of the presentation .. there will be time.
Stats & Trends

FACEBOOK CONTINUES TO
EXPLODE IN POPULARITY
Facebook Explosion




   135,000,000                                   unique
                                                 visits

          Highest record in the site’s history
To put it in context …
 Facebook Market
 Share of Visits
 Tops Google’s
Facebook Explosion




  400,000,000+                                                    registered
                                                                  users

     The number of people actively using Facebook –
      equivalent to the population of Indonesia, the
           world’s fifth-most populous country




              http://www.facebook.com/press/info.php?statistics
                                 (04.2010)
Facebook Explosion




  5,000,000,000                                                                   min per
                                                                                  day

    The number of minutes spent on Facebook each day




       Digital Buzz Blog, Social Media Has Grown Up: Stats One Year On, 8.03.09
Facebook Explosion




  1,000,000,000                                                                     posts
                                                                                    per
                                                                                    week
     The amount of content (web links, news stories, blog
   posts, notes, photos, etc.) shared each week on Facebook




         Digital Buzz Blog, Social Media Has Grown Up: Stats One Year On, 8.03.09
Was the world ready for “Open Social”?

FACEBOOK’S F8 ANNOUNCEMENTS
April 21, 2010 – The Big Event

 3rd time in FB
 history
 “Apple-style”
 Production
 Major Product
 Announcements
 Developer
 Community

                  http://www.facebook.com/f8
Major Announcements

   “Like” button

   Open Graph protocol

   Graph API

"We will keep focused on achieving our
mission of giving people the power to
share and making the world more open
and connected.“
- Mark Zuckerberg
Complex Environment

 170 user
 permission
 options




         http://www.nytimes.com/interactive/2010/05/12/business/facebook-privacy.html?ref=personaltech
Almost as complex at the Constitution
 ~4800 more
 words than 5
 years ago
Showcase – very cool sites

 30+ websites
 partnered
 with
 Facebook to
 implement
 the new
 features



                http://developers.facebook.com/showcase/
Game changer!

 Should the web really
 connect people’s
 identities and
 preferences?
The Privacy Issues
“This is about who controls the disclosure of data.
Facebook cannot make that decision for users.”
  User controls over information shared with others
  Advertisers access to information




  “Facebook is trying to change privacy on the Internet, and users
  are pushing back,” said Marc Rotenberg, executive director of the
  Electronic Privacy Information Center, …
  http://www.nytimes.com/2010/05/27/technology/27facebook.html?hp
Facebook’s Response to Public Outcry

 “We made a lot of changes
 at the same time,”
 Zuckerberg said regarding
 his company’s f8
 announcements of the
 Open Graph API and other
 new Facebook features. “A
 lot of what we were trying
 to do got lost. We really
 need to simplify the
 controls… The feedback
 we got from users really
 resonated with us.”
Simplified Controls were Launched
 Facebook said it would give its
 users simple controls to
 determine whether their
 information was visible to only
 friends, friends of friends, or
 everyone on the Internet.

 Those settings will be applied
 retroactively to everything
 users have already published
 on Facebook.

 include an easy way for users
 to turn off its new and
 controversial “instant
 personalization” feature, which
 allows partner sites like Yelp
 and Pandora to gain access to
 their personal data.
Users React

 People have expressed their dissatisfaction with
 Facebook, but still visit the website.
What does this mean for us as an agency?

CONCLUSION
Privacy is a big deal!

 During the news conference, Mr. Zuckerberg said this would
 be the last overhaul to privacy controls that the company
 planned to make for a while. He said the preferences that a
 user expressed with the new settings would apply to all future
 products and site changes. “The big takeaway is, don’t mess
 with the privacy stuff for a long time.”
 http://www.nytimes.com/2010/05/27/technology/27facebook.html?pagewanted=2&hp
Users are #1

 Even if you are the most
 popular website on the
 Internet.
 Our clients have formal
 privacy policy protocols that
 we should be aware of.
 We are “white hat” and take
 privacy very seriously.
Questions?

                                             Follow the BusinessOnLine Social
                                                    Media team on Twitter at:
                                                             @BOLSocial
Michael Weisfeld                                  if Tweetting about this session,
P 619.699.0767 x247                                      please use this hashtag:

Michael.Weisfeld@BusinessOL.com                                    #BOL
Twitter: @mrweisfeld
http://www.linkedin.com/in/michaelweisfeld
Facebook  - Privacy Issues (2010 POV)

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Facebook - Privacy Issues (2010 POV)

  • 1. “Privacy Issues" Facebook spawned debate over what is private Presented By: Michael Weisfeld May 2010
  • 2. Who is Michael Weisfeld? Dir. of Social Media & Senior Web Strategist for BusinessOnLine Building Websites & Strategies since 2002 Areas of Web Expertise: Strategy Social Media Search Engine Marketing Usability Business Analyst @mrweisfeld Background in “Big 5” Management Consulting
  • 3. Poll: Who knows how to adjust Facebook privacy settings?
  • 4. Agenda Review: stats & trends Explore: Privacy Concerns Present: What did Facebook due to address concerns? Conclusion QUESTIONS ??? please hold until the end of the presentation .. there will be time.
  • 5. Stats & Trends FACEBOOK CONTINUES TO EXPLODE IN POPULARITY
  • 6. Facebook Explosion 135,000,000 unique visits Highest record in the site’s history
  • 7. To put it in context … Facebook Market Share of Visits Tops Google’s
  • 8. Facebook Explosion 400,000,000+ registered users The number of people actively using Facebook – equivalent to the population of Indonesia, the world’s fifth-most populous country http://www.facebook.com/press/info.php?statistics (04.2010)
  • 9. Facebook Explosion 5,000,000,000 min per day The number of minutes spent on Facebook each day Digital Buzz Blog, Social Media Has Grown Up: Stats One Year On, 8.03.09
  • 10. Facebook Explosion 1,000,000,000 posts per week The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook Digital Buzz Blog, Social Media Has Grown Up: Stats One Year On, 8.03.09
  • 11. Was the world ready for “Open Social”? FACEBOOK’S F8 ANNOUNCEMENTS
  • 12. April 21, 2010 – The Big Event 3rd time in FB history “Apple-style” Production Major Product Announcements Developer Community http://www.facebook.com/f8
  • 13. Major Announcements “Like” button Open Graph protocol Graph API "We will keep focused on achieving our mission of giving people the power to share and making the world more open and connected.“ - Mark Zuckerberg
  • 14. Complex Environment 170 user permission options http://www.nytimes.com/interactive/2010/05/12/business/facebook-privacy.html?ref=personaltech
  • 15. Almost as complex at the Constitution ~4800 more words than 5 years ago
  • 16. Showcase – very cool sites 30+ websites partnered with Facebook to implement the new features http://developers.facebook.com/showcase/
  • 17. Game changer! Should the web really connect people’s identities and preferences?
  • 18. The Privacy Issues “This is about who controls the disclosure of data. Facebook cannot make that decision for users.” User controls over information shared with others Advertisers access to information “Facebook is trying to change privacy on the Internet, and users are pushing back,” said Marc Rotenberg, executive director of the Electronic Privacy Information Center, … http://www.nytimes.com/2010/05/27/technology/27facebook.html?hp
  • 19. Facebook’s Response to Public Outcry “We made a lot of changes at the same time,” Zuckerberg said regarding his company’s f8 announcements of the Open Graph API and other new Facebook features. “A lot of what we were trying to do got lost. We really need to simplify the controls… The feedback we got from users really resonated with us.”
  • 20. Simplified Controls were Launched Facebook said it would give its users simple controls to determine whether their information was visible to only friends, friends of friends, or everyone on the Internet. Those settings will be applied retroactively to everything users have already published on Facebook. include an easy way for users to turn off its new and controversial “instant personalization” feature, which allows partner sites like Yelp and Pandora to gain access to their personal data.
  • 21. Users React People have expressed their dissatisfaction with Facebook, but still visit the website.
  • 22. What does this mean for us as an agency? CONCLUSION
  • 23. Privacy is a big deal! During the news conference, Mr. Zuckerberg said this would be the last overhaul to privacy controls that the company planned to make for a while. He said the preferences that a user expressed with the new settings would apply to all future products and site changes. “The big takeaway is, don’t mess with the privacy stuff for a long time.” http://www.nytimes.com/2010/05/27/technology/27facebook.html?pagewanted=2&hp
  • 24. Users are #1 Even if you are the most popular website on the Internet. Our clients have formal privacy policy protocols that we should be aware of. We are “white hat” and take privacy very seriously.
  • 25. Questions? Follow the BusinessOnLine Social Media team on Twitter at: @BOLSocial Michael Weisfeld if Tweetting about this session, P 619.699.0767 x247 please use this hashtag: Michael.Weisfeld@BusinessOL.com #BOL Twitter: @mrweisfeld http://www.linkedin.com/in/michaelweisfeld