Maybe you're a beginner and didn't know you can transform ANY WordPress install into an Ecommerce website in a matter of minutes. Or maybe you're an entrepreneur who wants to set up a Marketplace, a Membership site, a Classified Ads platform or implement some of those Ecommerce features only Amazon and Ebay seems to be able to do with their million dollar budgets... Well, either way, we can forget about custom- and hand-coding ecommerce websites from scratch... If you're a beginner or an advanced WordPress developer - WooCommerce can help you fulfil your goals! In this presentation, you’ll learn: - How you can turn ANY WordPress website into an Ecommerce platform ready to sell and receive payments in 15 minutes... (DEMO!) - How you can boost your WooCommerce sales by implementing some of the Amazon/Ebay conversion rate optimisation "tricks" About the speaker: Author, WooCommerce expert, Web Developer and Internet marketer, Rodolfo Melogli founded his own Web Agency in 2011 (businessbloomer.com). He helps established small-to-medium businesses grow sales cost-effectively. Rodolfo is the organiser of the Dublin Ecommerce Meetup & the Dublin WooCommerce Meetup. He enjoys interacting with people, running on the beach and chasing tennis & soccer balls. Of course, he loves pizza too.

1. How to Sell A-N-Y-T-H-I-N-G with
WordPress + WooCommerce
@RMELOGLI 1BusinessBloomer.com/anything
Rodolfo Melogli

2. ☑ Install WooCommerce on ANY WordPress Site
☑ Quick WooCommerce Set Up (DEMO)
☑ How to Copy Amazon & eBay CRO Tricks
2
☑ Go On… Sell Anything to Anybody Now!
Workshop

3. Install
WooCommerce
on ANY
WordPress Site
3
☑ Always TEST WC @ Staging
☑ TEST Checkout, Emails, $$$, Bugs ASAP
☑ Any WP Theme Should Be OK
☑ Beware of WC Wizard
☑ Study WC Settings + Status
☑ Create a WC Product

4. 4
Beware of
WC Wizard

5. 5
→
WooCommerce DEMO:
Installation, Settings Overview,
Product Setup, Checkout Test

6. How to Copy
Amazon & eBay
CRO Tricks
6
☑ Amazon Product Page
☑ Doable in WooCommerce!
☑ eBay Product Page
☑ eBay Checkout Page

7. 7
* Amazon Product Page *
→ RRP → You Save → Colour Swatches → Gift

8. 8
Def. WooCommerce Product Page
→ RRP?

9. 9
Functions.php
→ RRP: https://businessbloomer.com/?s=rrp

10. 10
New WooCommerce Product Page
→ RRP

11. 11
Def. WooCommerce Product Page
→ You Save? → Colour Swatches? → Gift?

12. 12
Functions.php & Plugin
→ You Save (SNIPPET):
https://businessbloomer.com/?s=save
→ Colour Swatches (PLUGIN):
https://businessbloomer.com/?s=swatches
→ Gift (SNIPPET):
https://businessbloomer.com/?s=gift

13. 13
New WooCommerce Product Page
→ You Save → Gift

14. 14
* Amazon Product Page *
→ Full Width Product Description

15. 15
Def. WooCommerce Product Page
→ Full Width Product Description?

16. 16
Simple PHP Strategy
1. Remove “Product Tabs”
● visual hook guide
● find product tab function
● remove_action
2. Re-add “Product Description” on its own
● find product desc function
● add_action
→ https://businessbloomer.com/?s=tabs

17. 17
Visual Hook Guide - Single Product
woocommerce_after_single_product_summary

18. 18
Visual Hook Guide - Single Product
remove_action(
'woocommerce_after_single_product_summary'
,'woocommerce_output_product_data_tabs', 10
);
add_action(
'woocommerce_after_single_product_summary'
,'bbloomer_wc_output_long_description', 10 );
→ https://businessbloomer.com/?s=tabs

19. 19
New WooCommerce Product Page
→ Full Width Product Description

20. 20
* Amazon Product Page *
→ Pricing Tables

21. 21
New WooCommerce Product Page
→ “YITH WOOCOMMERCE COMPARE” plugin

22. 22
* Amazon Product Page *
→ Q&A

23. 23
New WooCommerce Product Page
→ “YITH WOOCOMMERCE QUESTIONS AND
ANSWERS” plugin

24. 24
* eBay Product Page *
→ Buy It Now → Extra Content

25. 25
Simple PHP Strategy
1. Select new content position
● visual hook guide
● find hook
2. Add content
● add_action
● echo HTML
→ https://businessbloomer.com/?s=content+single

26. 26
New WooCommerce Product Page
→ Buy It Now → Extra Content

27. 27
* eBay Checkout Page *
→ Distraction-free Checkout

28. 28
Simple CSS Strategy
1. Find unique ID of checkout page
● “inspect” in Google Chrome / Firefox / etc
2. Remove header, footer, etc only targeting
that unique page ID
● display: none (not ideal but it works)

29. 29
Simple CSS Strategy

30. 30
Simple CSS Strategy

31. 31
.page-id-274 header {
display: none;
}
.page-id-274 footer {
display: none;
}
style.css

32. 32
Def. WooCommerce Checkout Page
→ Distraction-free Checkout?

33. 33
New WooCommerce Checkout Page
→ Distraction-free Checkout

34. 34
* eBay Checkout Page *
→ Greyed-out Box → Fixed Pay Box

35. ☑ Install WooCommerce on ANY WordPress Site
☑ Quick WooCommerce Set Up (DEMO)
☑ How to Copy Amazon & eBay CRO Tricks
35
☑ Go On… Sell Anything to Anybody Now!
Recap

36. Thank You So Much!
@RMELOGLI 36BusinessBloomer.com/anything