Introduction to CSR and the different outcomes in stake

1. 1© Bull, 2014
2014 Benjamin Bergeron
Group Bull CSR Officer
Corporate Social Responsibility
A new business asset

2. 2© Bull, 2014
Corporate Social Responsibility (CSR) is the
responsibility of companies for their impacts on
society.
Caring about CSR is in the interest of business and
society as a whole.
Definition of CSR by the European Commission
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CSR, also called sustainable development, social and environmental performance,
sustainable responsible business, responsible corporate governance, corporate citizenship...

3. 3© Bull, 2014
Corporate Social Responsibility: the 3P
People Planet Profit
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Training => Expertise Energy => Margins Reputation => Clients

4. 4© Bull, 2014
Corporate Social Responsibility: the 3P
People Planet Profit
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Value
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Respect
Make it
Happen
CSR leads companies to global performance

5. 5© Bull, 2014
Corporate Social Responsibility
Global main issues for IT companies

6. 6© Bull, 2014
Challenges
Opportunities
Rare metals
Electronic waste
Pollutions
Energy
Greenhouse gasses
Climatic impacts
CSR Evaluations & ratings
by our stakeholders and
in the calls to tender
Energy transition
Green IT, Innovations
New services
Sharing of resources
New business models
Pay per use, SaaS, Cloud…
Business transformation
New « smart » solutions
IT for green and IT for CSR
Specific challenges for IT organizations

7. 7© Bull, 2014
Corporate Social Responsibility
A progressive approach at Bull

8. 8© Bull, 2014
PragmaticGroup
CSR
Approach
Progress
Involvement
of trades
2 main areas
2Corporate
responsibilities
Business
responsibilities
8 key themes Indicators
CSR
benchmark
Complete
The “ 3P ”
Bull, Corporate Social Responsibility
In line with strategy
2014-2017
A determined and structured policy - A global approach

9. 9© Bull, 2014
Employees development,
diversity, handicap
Energy, eco-efficiency,
environmental impact
Dialog with stakeholders
Community involvement
A global approach
Group CSR indicators
Corporate responsibilities
To manage our operations
responsibly
Business responsibilities
To be an active player in
green IT & IT for green
Ethics at the heart
of the company project
Responsible purchasing,
supply chain QSE certified
Green IT: in response to energy
and climate challenges
IT for Change: in response to
societal challenges
8
Key
themes
2
Main
areas
CSR
Approach
Bull, Corporate Social Responsibility

10. 10© Bull, 2014
Corporate
responsibilities
To manage our operations
responsibly
Businessresponsibilities
To be an active player in
green IT & IT for green
Bull, Corporate Social Responsibility
Employees development,
diversity, handicap
Dialog with stakeholders
Community involvement
A global approach
Group CSR indicators
Ethics at the heart
of the company project
Organizational governance
Environment
Human rights
Relations and labour practices
Community involvement
and development
Fair operating practices
Consumer issues
Energy, eco-efficiency,
environmental impact
Responsible purchasing,
supply chain QSE certified
Green IT: in response to energy
and climate challenges
IT for Change: in response to
societal challenges
Consistent with the seven
core subjects of the international
CSR framework

11. 11© Bull, 2014
8
Key themes
2 Main
areas
CSR
Approach
Bull, Corporate Social Responsibility
A global approach, Group
CSR Indicators
Importance of the impacts on economical, social and societal stakes
=> Impacts of the stakes on the activity
Influenceonevaluationsanddecisionsofthe
stakeholders
Business responsibilities
Corporate responsibilities
Responsible purchasing,
supply chain QSE certified
Dialog, community
involvement
IT for change : for societal
challenges
Energy, eco-efficiency and
environmental impact
Green IT : for energy and
climate challenges
Ethics at the heart of the
company project
Employees development,
diversity, handicap
Social
Environmental
Economical

12. 12© Bull, 2014
CSR, creating value for stakeholders
Key Themes Impact and creation of value
Business ethics and regulatory
compliance
=> Foster trust and customer loyalty, increase the
attractiveness of the group.
Employee development => Enhance employability, expertise and ability to win future
projects.
Energy efficiency => Reduce the impact on climate change, reduce costs and
improve competitiveness.
Purchasing and supply chain managers => Reinforce good practices and avoid litigation, lawsuits
and fines.
Ecodesign and Green IT => Promote eco-efficiency, stand out from the competition
and win projects.
IT for Change - Smart IT => Deploy strategic offerings towards new uses and new
markets.
Community engagement and dialogue => Develop a better understanding of the Group and its
commitments to its stakeholders.
Group CSR approach and indicators => Enhance the value of intangible capital and contribute to
the overall performance of the company.

13. 13© Bull, 2014
Corporate Social Responsibility
Conclusion

14. 14© Bull, 2014
Responsible financeCSR rating agency
CSR Rating
N°1
Customers perception
For nearly 80%
“Bull is responsible and
committed in terms of CSR”
Yes : 80% in 2013
+ 10% versus 2012
* SRI : Socially Responsible
Investment
CSR Rating
+10%Gold
CSR rating
2013
2013
Bull, Corporate Social Responsibility

15. 15© Bull, 2014
December 2013 - Greeting message from Philippe Vannier to employees.
« We can also be proud that we have developed these
services and products while continuing to encourage
sustainable growth, respecting the current societal
and environmental balance while also enabling us to
tackle future challenges. Our expertise in Big Data,
the Cloud, Green IT and computer simulation, among
other areas, is a tool that we can use to support the
responsible and sustainable growth of our own
Group ».

16. 16© Bull, 2014
Benjamin.bergeron@bull.net