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Usability Testing
BugRaptors
C o n n e c t W i t h T a r g e t A u d i e n c e W i t h P e r f e c t U X
U S A B I L I T Y T E S T I N G
Usability testing evaluates a product or service
by testing it with representative users. It is a
type of non-functional testing as what it
evaluates is nonfunctional.
Usability Test
Types
• C A R D S O R T S
• F I E L D S T U D I E S
• E Y E T R A C K I N G
• F O C U S G R O U P S
• S U R V E Y S
• A / B T E S T S
Benefits of Usability Testing
• Minimize the risk of the product failing
• increases the likelihood of usage and repeat usage
• issues and potential problems are highlighted before the
product is launched
• Get to know how users react to the different options
• Identify how long it takes to complete specified tasks
Usability Testing
Examples
• I d e n t i f y t h e p r o d u c t ’ s m a i n p a i n p o i n t s .
• C h e c k i f u s e r s u n d e r s t a n d t h e n a v i g a t i o n .
• O b s e r v e h o w e a s i l y a n d q u i c k l y p e o p l e
a c c o m p l i s h t a s k s .
• V a l i d a t e t h e v a l u e p r o p o s i t i o n o f a n a p p o r
w e b s i t e . D o y o u r p o t e n t i a l c u s t o m e r s
u n d e r s t a n d i t ?
• T e s t c o m p e t i t o r s ’ s o l u t i o n s .
Usability Testing Tools
• Q U A L A R O O
• O P T I M I Z E LY
• C L I C K H E AT
• E T H N I O
• L O O P 11
• C L I X P Y
When to do usability testing
• When forming a concept, you can test low-effort paper
prototypes or competitors’ sites.
• At the beginning of a project – test the current design
solution that you want to improve.
• UX design or redesign phase.
• During the development phase.
Usability
Testing
Methods
H A L L W A Y T E S T I N G
R E M O T E U S A B I L I T Y
T E S T I N G
E X P E R T R E V I E W
P A P E R P R O T O T Y P E
Q U E S T I O N N A I R E S
C O N T R O L L E D
E X P E R I M E N T S
No Time To Do Usability
Testing in-house?
O U T S O U R C E T E S T I N G S E R I V I C E S F R O M U S
C O N T A C T N O W !
Why Choose BugRaptors?
Usability testing can be used in a variety of ways
during your project lifecycle. We help to create the
experience your users are looking for with our
usability testing services.
www.bugraptors.com
W E B S I T E
C O N T A C T
U S
info@bugraptors.com
E M A I L
+1 2402416894
P H O N E
Thank You!

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Usability Testing - Connect With Target Audience With Perfect UX

  • 1. Usability Testing BugRaptors C o n n e c t W i t h T a r g e t A u d i e n c e W i t h P e r f e c t U X
  • 2. U S A B I L I T Y T E S T I N G Usability testing evaluates a product or service by testing it with representative users. It is a type of non-functional testing as what it evaluates is nonfunctional.
  • 3. Usability Test Types • C A R D S O R T S • F I E L D S T U D I E S • E Y E T R A C K I N G • F O C U S G R O U P S • S U R V E Y S • A / B T E S T S
  • 4. Benefits of Usability Testing • Minimize the risk of the product failing • increases the likelihood of usage and repeat usage • issues and potential problems are highlighted before the product is launched • Get to know how users react to the different options • Identify how long it takes to complete specified tasks
  • 5. Usability Testing Examples • I d e n t i f y t h e p r o d u c t ’ s m a i n p a i n p o i n t s . • C h e c k i f u s e r s u n d e r s t a n d t h e n a v i g a t i o n . • O b s e r v e h o w e a s i l y a n d q u i c k l y p e o p l e a c c o m p l i s h t a s k s . • V a l i d a t e t h e v a l u e p r o p o s i t i o n o f a n a p p o r w e b s i t e . D o y o u r p o t e n t i a l c u s t o m e r s u n d e r s t a n d i t ? • T e s t c o m p e t i t o r s ’ s o l u t i o n s .
  • 6. Usability Testing Tools • Q U A L A R O O • O P T I M I Z E LY • C L I C K H E AT • E T H N I O • L O O P 11 • C L I X P Y
  • 7. When to do usability testing • When forming a concept, you can test low-effort paper prototypes or competitors’ sites. • At the beginning of a project – test the current design solution that you want to improve. • UX design or redesign phase. • During the development phase.
  • 8. Usability Testing Methods H A L L W A Y T E S T I N G R E M O T E U S A B I L I T Y T E S T I N G E X P E R T R E V I E W P A P E R P R O T O T Y P E Q U E S T I O N N A I R E S C O N T R O L L E D E X P E R I M E N T S
  • 9. No Time To Do Usability Testing in-house? O U T S O U R C E T E S T I N G S E R I V I C E S F R O M U S C O N T A C T N O W !
  • 10. Why Choose BugRaptors? Usability testing can be used in a variety of ways during your project lifecycle. We help to create the experience your users are looking for with our usability testing services.
  • 11. www.bugraptors.com W E B S I T E C O N T A C T U S info@bugraptors.com E M A I L +1 2402416894 P H O N E