We've Lost Nearly Half Our
Social Referral Traffic in the Last 12Months B L O G . B U F F E R . C O M

We've Lost Nearly Half Our
Social Referral Traffic in the Last 12Months B L O G . B U F F E R . C O M Here's What We Think It Means

Social referral traffic to the
Buffer blog

43%
53%
45%
72%

Social referral traffic

What's happening?

¯_(ツ)_/¯
What's happening?

Maybe we need to hire
a full-time social media manager. Maybe I'm no good at social media marketing. Maybe our sharing ratio is off:Too much content, not enough conversation. Maybe everyone else is failing,too! Maybe we need to post more often. Maybe we need to post less often.

Maybe we need to hire
a full-time social media manager. Maybe I'm no good at social media marketing. Maybe our sharing ratio is off:Too much content, not enough conversation. Maybe everyone else is failing,too! Maybe we need to post more often. Maybe we need to post less often. ??????

¯_(ツ)_/¯
We don't know ...

... but here's an idea.

Content Crush & The Future
of Social Media

Every time someone visits the
Facebook News Feed there are on average from friends, people they follow and Pages. 1,500 potential stories

Content Shock We've passed the
point where content consumption has peaked and content creation has continued taking off. @markwschaefer

Enter the Algorithm.

Automated software that tracks each
user’s actions to serve them the posts they’re most likely to engage with

Social networks are adapting to
changing content

We're failing on social media
because we're failing to adapt as fast as the social networks are.

I see a couple roads
forward

1. Pay for Reach

For $5, we can reach
800 more people on Facebook - less than a penny a person!

2. Get better at connecting
with an audience.

What if ... we had
a Twitter feed so compelling that people wouldn't just hope our tweets showed up in their timeline but they would go directly to twitter.com/buffer all day every day to see absolutely everything we tweeted?

What if ... we had
a Facebook page that felt so uniquely valuable, personal, and intimate that our posts arrived in the News Feed as frequently as birthdays and baby announcements?

Here's What We're Excited to
Try

DESIGN BEAUTIFUL, SHAREABLE VISUALS B
L O G . B U F F E R . C O M

Share, just because.

Get the Full Post
http://bit.ly/traffic-fail