We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
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For past two years, our social media referral traffic has been in decline and our engagement numbers have dwindled. It's a bit scary to admit:We as a Buffer marketing team---working on a product that helps people *succeed* on social media---have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more. Here's what we think it all means. https://blog.bufferapp.com/lost-traffic
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We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
- 1. We've Lost Nearly Half Our Social Referral Traffic in the Last 12Months B L O G . B U F F E R . C O M
- 2. We've Lost Nearly Half Our Social Referral Traffic in the Last 12Months B L O G . B U F F E R . C O M Here's What We Think It Means
- 3. Social referral traffic to the Buffer blog
- 8. Maybe we need to hire a full-time social media manager. Maybe I'm no good at social media marketing. Maybe our sharing ratio is off:Too much content, not enough conversation. Maybe everyone else is failing,too! Maybe we need to post more often. Maybe we need to post less often.
- 9. Maybe we need to hire a full-time social media manager. Maybe I'm no good at social media marketing. Maybe our sharing ratio is off:Too much content, not enough conversation. Maybe everyone else is failing,too! Maybe we need to post more often. Maybe we need to post less often. ??????
- 10. ¯_(ツ)_/¯ We don't know ...
- 11. ... but here's an idea.
- 12. Content Crush & The Future of Social Media
- 13. Every time someone visits the Facebook News Feed there are on average from friends, people they follow and Pages. 1,500 potential stories
- 14. Content Shock We've passed the point where content consumption has peaked and content creation has continued taking off. @markwschaefer
- 17. Automated software that tracks each user’s actions to serve them the posts they’re most likely to engage with
- 18. Social networks are adapting to changing content
- 19. We're failing on social media because we're failing to adapt as fast as the social networks are.
- 20. I see a couple roads forward
- 21. 1. Pay for Reach
- 22. For $5, we can reach 800 more people on Facebook - less than a penny a person!
- 23. 2. Get better at connecting with an audience.
- 24. What if ... we had a Twitter feed so compelling that people wouldn't just hope our tweets showed up in their timeline but they would go directly to twitter.com/buffer all day every day to see absolutely everything we tweeted?
- 25. What if ... we had a Facebook page that felt so uniquely valuable, personal, and intimate that our posts arrived in the News Feed as frequently as birthdays and baby announcements?
- 26. Here's What We're Excited to Try
- 28. DESIGN BEAUTIFUL, SHAREABLE VISUALS B L O G . B U F F E R . C O M
- 30. Get the Full Post http://bit.ly/traffic-fail