The Science of Creating Must-Click Content on Twitter
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Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success. Presented by Buffer and Twitter on April 30, 2014
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The Science of Creating Must-Click Content on Twitter
- 1. #tweetscience The Science of Creating Must-Click Content on Twitter Courtney Seiter Jimmy Hang + @courtneyseiter @jimmyhang
- 2. #tweetscience Today’s Agenda • Writing Great Tweets • Timing It Right • Measuring and Testing
- 3. #tweetscience Why Buffer & Twitter? Your audience looks to you for multiple kinds of content on Twitter. Buffer can help you plan, post and analyze the results. Source: Twitter
- 4. #tweetscience Twitter is Growing Fast • There are 255 million active Twitter users • More than 500 million Tweets are generated every day • 76% of active users access Twitter via mobile device • Link clicks account for 92% of all user interaction with Tweets Sources: Twitter, Salesforce
- 5. #tweetscience Unlock the Value of Twitter for Your Business Source: Twitter + DB5 Research Study
- 6. #tweetscience Establish Your Business Personality Be authentic. Tweet like you would talk to a good friend.
- 8. #tweetscience The Most Shareable Phrases Source: Buffer, Dan Zarrella
- 9. #tweetscience Formatting Your Posts Source: Conductor
- 10. #tweetscience The Science of Hashtags Source: Salesforce
- 11. #tweetscience The Science of Tweet Length Source: Track Social
- 13. #tweetscience The Power of Images Source: Buffer
- 17. #tweetscience When Should I Tweet?When Should I Tweet? #tweetscience
- 18. #tweetscience The Science of Timing: Weekends Source: Salesforce
- 19. #tweetscience The Science of Timing: Weekdays Source: Argyle Social
- 20. #tweetscience The Science of Timing: Daytime Source: Salesforce There is a 30% greater engagement rate when Tweets are published during the day (between 8AM-7PM).
- 21. #tweetscience The Science of Timing: Afternoons Source: KISSMetrics
- 22. #tweetscience The Science of Timing: Mobile Source: Compete
- 23. #tweetscience How Often Should I Tweet?
- 24. #tweetscience More Frequency = More Engagement Source: Track Social
- 25. #tweetscience But Pace Yourself Source: Dan Zarrella
- 26. #tweetscience Try a Content Calendar Download the kit
- 28. #tweetscience Measurement • Follower growth: How many new followers you get every day, week or month. • Follower quality and engagement: How many users interact with your account. • Reach: How many users favorite or retweet your Tweets. • Clicks: How many users click on your links. • Conversion: How many users sign up for your service or buy your product.
- 31. #tweetscience Resources • business.twitter.com • blog.twitter.com/small-business • blog.bufferapp.com • open.bufferapp.com • Follow @TwitterSmallBiz • Follow @buffer
- 32. #tweetscience Try Buffer For a Month - Free! bufferapp.com/twitterbiz
- 33. #tweetscience $50 Twitter Ads Credit! twitter.com/twittersmallbiz