Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
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Why Buffer & Twitter?
Your audience looks to you for multiple kinds of content on
Twitter. Buffer can help you plan, post and analyze the results.
Source: Twitter
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Twitter is Growing Fast
• There are 255 million active Twitter users
• More than 500 million Tweets are generated every day
• 76% of active users access Twitter via mobile device
• Link clicks account for 92% of all user interaction with Tweets
Sources: Twitter, Salesforce
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The Science of Timing: Daytime
Source: Salesforce
There is a 30% greater engagement rate when Tweets are
published during the day (between 8AM-7PM).
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Measurement
• Follower growth: How many new followers you get every day,
week or month.
• Follower quality and engagement: How many users interact with
your account.
• Reach: How many users favorite or retweet your Tweets.
• Clicks: How many users click on your links.
• Conversion: How many users sign up for your service or buy
your product.