The world is changing and technology is a big reason for it. How is this and will this impact the YMCA ?

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Technology’s Impact
On The YMCA
@bryankorourke
It’s a new world.
Are you ready for it ?

2. 2
bryankorourke.com
all content available here

3. Vast Subject
3
Technology’s Impact on YMCA’s

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FearUncertainty & Despair

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OptimismInspiration & Hope

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Perception

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3

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changing demography,
consumers & communities
1

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2
globalization

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3rapidly advancing
technology
3technology

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revolution

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Strong Spirits, Minds,
Bodies, Familes &
Communities

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3

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1 trends

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2 innovation

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3 where to ?

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1 trends
technology

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Ray Kurzweil

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ray kurzweil

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Exponential NOT Linear
Technological Change
1,2,3,4,5,6.......
2,4, 8,16, 256, 65536 ......

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Masi Warrior

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1997 - 1998
$999

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fastest adoption ever
September 2010
3rd largest consumer electronics catagory

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6tech trends to watch

27. CLOUD
COMPUTING 1
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MOBILITY
2

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AUGMENTED REALITY
what’s next ?
3

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5 ERAS OF THE SOCIAL WEB
4
4

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Gamification4
5

32. QUANTIFIED SELF 32
@bryankorourke
485 Million Annual
Shipments by 2018
6

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digitization & augmentation
EXPERIENCE

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MINDSET & EXECUTION

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people trends

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41%
Millennial | 10-32
17% Under 9
13% Gen X 33-45
21% Boomers 46-64
7% Over 65
@bryankorourke
Global Population

37. 37@bryankorourke

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@bryankorourke
Distrust
72%

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Generation “Me”
89% Equivocate Brand to Ethnicity

40. 40@bryankorourke
4 + Sources
When Buying
51%

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http://theregenerationroadmap.com/research/consumer-studyhttp://
techcrunch.com/2012/12/19/forrester-84-of-u-s-adults-now-use-the-
web-daily-50-own-smartphones-tablet-ownership-doubled-to-19-
in-2012/
Access The Internet Daily
84%
Traversing Demographics
Connected Consumers

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@bryankorourke
Using Devices
Mobile Moments
63% of
females
and 73% of
males

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“Transforming
Expectations Of and
Interactions With All
Suppliers”
Radical Transformation
Ernst & Young 2012
http://www.ey.com/Publication/vwLUAssets/
This_time_it_is_personal_-_from_consumer_to_co-
creator_2012/$File/Consumer%20barometer_V9a.pdf

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http://www.ey.com/Publication/vwLUAssets/
This_time_it_is_personal_-_from_consumer_to_co-
creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Doesn’t Matter
25%
Chameleon Consumer
Ernst & Young 2012

45. 45@bryankorourke Economics
89% Price#1 Factor

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http://theregenerationroadmap.com/
research/consumer-study/ Consume Less
66%

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customer experience is
good or excellent
Experian Survey 2012
25%
digital darwinism

48. Steven Van Belleghem
48
@bryankorourke
The Power of
the Modern
Consumer
and the End of
the Traditional
Advertiser

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YOU ARE
competing for hearts
and minds

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@bryankorourke
Children’s Health
Overall physical
activity has dropped
by 20% in the U.K.,
32% in the U.S. and
45% in China

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YOU CAN
make a bigger impact
embracing new ways

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2 Innovation
Navigating Change

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Of the ten leading vacuum tube companies,
none participated in the transistor revolution.
disruptionDarwin

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digital darwinism:

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when society & technology
evolve faster than we can
adapt....

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58. 58 Economics
Trends Require New Ways

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Supply

60. “the era of the
humanization of
business. "
60
Demand

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GET IT FREENEW PARADIGM

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GET IT FREEA New World Of Philanthropy

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The Organization As A Platform
@RachelSterne

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Jennifer Pahlka
@pahlkadot

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3 where to now ?

66. Daniel Boorstin
“The greatest obstacle to
discovery is not ignorance,
it is the illusion of
knowledge.”
66

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Peter Diamandis

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69. Change Or Die
Bryan K. O’Rourke - CEO Integerus
©2012 | www.bryankorourke.com
9 Things Leaders &
Brands Must Do To
Avoid Extinction &
Flourish69
January 2012
GET THIS FOR FREE !

70. Things You Should
Consider Doing - If
You Aren’t Already ;)
70
6

71. I. LEADERSHIP | ACCEPT THINGS ARE REALLY CHANGING
Bryan K. O’Rourke, CEO Integerus
Relying On A Glorious Past &
Defending The Status Quo Won’t
Get You There.
71

72. II. Identify And ENABLE EVANGELISTS
Bryan K. O’Rourke, CEO Integerus 9 Keys To Building A Social Fitness Business
Organizations Need HERO’S To Reject The Status Quo
& Usher In The New. You Need More People From
OUTSIDE With Different Views .
72

73. III. Generate & Share Valuable INFORMATION
BUILD TRUST
Teach, Inform, Share, BE REAL.
YOU ARE IN THE
PUBLISHING
BUSINESS NOW.
73 Bryan K. O’Rourke, CEO Integerus 9 Things Fitness Industry Leaders & Brands Must Do To Avoid Extinction & Flourish

74. IV. Adopt SOCIAL ENTERPRISE PLATFORM | MOSOLO
The Enterprise
Platform Is Your
Future.
74
Bryan K. O’Rourke, CEO Integerus 9 Things Fitness Industry Leaders & Brands Must Do To Avoid Extinction & Flourish
OpEN
be

75. V. Involve ALL Stakeholders
75 Bryan K. O’Rourke, CEO Integerus 9 Things Fitness Industry Leaders & Brands Must Do To Avoid Extinction & Flourish
Collaborate With SUPPLIERS,
EMPLOYEES, Shareholders,
Customers, & Communities. Really
LISTEN To All Who Will Share & Let
Them Help You Create The Future.

76. VI. Align With Partners That Share The New Mindset
76 Bryan K. O’Rourke, CEO Integerus
Culture Eats Strategy For Breakfast. Its The
End Of Business As Usual.

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“The best way to predict the future
is to create it “ - Peter Drucker

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Perception
"What is essential is
invisible to the eye."

79. content available @
bryankorourke.com
@bryankorourke
Bryan K. O’Rourke
79
Thank You

80. 80
Technology’s Impact
AYP Chapter 15 Event
Star Trac Show Room April 2013
@bryankorourke