Presentation shared at IHRSA 2013 convention by Bryan O'Rourke on trends impacting the health club industry.

1. #IHRSA2013
Thursday March 21st
1:30 - 3:00
Key Industry Trends
Transforming Health Clubs
健身 乐部的发展趋势 早安
@bryankorourke #ihrsa2013
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2. bryankorourke.com
all #ihrsa2013 content available here
这可以在这里找到
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3. Digital Darwinism
When technology
and society evolve
faster than your
ability to adapt.....
数字达尔文主义
3

4. Keep In Mind 看到什么是重要的故事 4

5. 一顶帽子
Le Petit Prince - A Hat ? 5

6. 蛇 下大象
A Boa Constrictor Consumed An Elephant 6

7. "What is essential is
invisible to the eye."
Perception 感觉 7

8. Scarcity 缺乏
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9. Abundance 丰富
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10. Law Of Accelerating Returns 变化速度快
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11. CONVERGENCE 收敛
technology
consumers
11 @bryankorourke
globalism

12. 业务转型
Transformative
Change
@bryankorourke #ihrsa2013
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13. Consumer Trends
Big Changes New Markets
消费趋势
“Nat” Van Peer
Les Mills Millennial
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14. 129 Million health club members globally
在世界
@bryankorourke #ihrsa2013 14

15. 130 Thousand
Fitness Clubs Globally
健康 乐部在世界上
@bryankorourke #ihrsa2013 15

16. 7 Billion humans in 2013
几个人是客户
@bryankorourke #ihrsa2013 < 2 % are club members 16

17. 91
@bryankorourke #ihrsa2013
average time in a year people drink 许多客户 17

18. Growth
@bryankorourke #ihrsa2013
发展
In a Changing World 18

19. @bryankorourke #ihrsa2013
Women’s Impact On Clubs 妇女的影响 19

20. History - Teaches Us Something
The Changing Role Of Women Impacted Clubs
Fitness Femininity Fonda & Cooper
Women encouraged to be Music and aerobics. The Millennial, Technology
attractive and feminine, but not beginning of uni-sex clubs as Technology use, gaming, social
muscular. The Women. Health Spa. woman entered corporate media, quantified self, smartphones,
Means of keeping a husband. world. grown children, empty nesting.
1930-1950 1950-1970 1970-1990 1990-2000 2000-2010
LaLanne, Figure Salons Ecology, Reflection, Impact
Television personalities, weight loss centers, spot Back to basics, functional training, outdoor
reduction vibration machines. Gender specific clubs. activities complimented. Low impact, Pilates,
Yoga.
历史告诉我们， 20

21. BRYANKOROURKE.COM | WELLNESS INDUSTRY 2013
健康是重要的
WELLTHY
GOOD HEALTH IS NOW AS IMPORTANT TO SOME
CONSUMERS AS HAVING THE BIGGEST, NEWEST OR
SHINIEST STATUS SYMBOLS
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22. BRYANKOROURKE.COM | WELLNESS INDUSTRY 2013
WELLTHY | SIGN OF THE TIMES
“73% of consumers consider being
physically fit important to being ‘well,’
with 74% including ‘feeling good about
themselves’ .”
- The Hartman Group, August 2010
健身是重要的健康
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23. Global Population
41%
Millennial | 10-32
青年人口
17% Under 9
13% Gen X 33-45
21% Boomers 46-64
7% Over 65
@bryankorourke #ihrsa2013 23

24. @bryankorourke #ihrsa2013 24

25. 72%
@bryankorourke #ihrsa2013
Distrust 没有信任 25

26. Generation “Me”
他们
89% Equivocate Brand to Ethnicity 26

27. 51%
4 + Sources
When Buying
@bryankorourke #ihrsa2013 27

28. 30%
US Club Members Millennial
18-34 Years of Age
@bryankorourke #ihrsa2013 年轻人的客户
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29. Traversing Demographics
中国使用40％
所有的人使用的技术
Connected Consumers
http://theregenerationroadmap.com/research/consumer-studyhttp://
techcrunch.com/2012/12/19/forrester-84-of-u-s-adults-now-use-the-
web-daily-50-own-smartphones-tablet-ownership-doubled-to-19-
84%
Access The Internet Daily
in-2012/
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30. Radical Customer Transformation
“Transforming Expectations
Of and Interactions With All
Suppliers - From Retailers
and Manufacturers to
Governments and Utilities”
客户正在改变
http://www.ey.com/Publication/vwLUAssets/ @bryankorourke #ihrsa2013
Ernst & Young 2012
This_time_it_is_personal_-_from_consumer_to_co-
creator_2012/$File/Consumer%20barometer_V9a.pdf
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31. 公司名称不重要
Ernst & Young 2012
US Chameleon Consumer
25%
http://www.ey.com/Publication/vwLUAssets/
This_time_it_is_personal_-_from_consumer_to_co-
creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Doesn’t Matter 31

32. 89% Price
#1 Decision Factor
价格是最重要的事情
@bryankorourke #ihrsa2013 Economics 32

33. 66%保护重要
http://theregenerationroadmap.com/
research/consumer-study/ Society Needs to Consume Less 33

34. digital darwinism
25%
only would say customer experience is
good or excellent
很多客户不 心
@bryankorourke #ihrsa2013 Experian Survey 2012
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35. Using Devices To Maxmimize Every Moment
客户正在发生变
63% of females
化，一些企业不改
and 73% of
males check at 变
least every hour
@bryankorourke #ihrsa2013
Mobile Moments
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36. $2.7 Trillion
US “Sick Care” System Broken
医生护理昂贵
@bryankorourke #ihrsa2013
New Markets 36

37. Overall physical
activity has dropped
by 20% in the U.K.,
32% in the U.S., and
45% in China
孩子不正常
@bryankorourke #ihrsa2013
Children’s Health 37

38. Our big world is getting smaller
国际的
Globalism
@bryankorourke #ihrsa2013 38

39. Masai Warrior
With a smartphone
技术使世界的变化
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40. The Rise Of The Rest
Shanghai Tower
不断增长的世界
By 2030 global middle
class is projected to double
@bryankorourke #ihrsa2013
to as many as 5 billion
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41. Asia - Pacific Region
Highest Growth 5-7%
Our big world is getting smaller
亚洲最大的增长
增长将在城市
Globalism
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42. Increasingly Global Industry
更多的增长环游世界 hardcandyfitness.com
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43. Emerging2
“Emerging brands from all over are catering to emerging
middle classes from all over.”
@bryankorourke #ihrsa2013
的增长将内部
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44. Peter Diamandis
未来的世界是美好的
Peter Diamandis
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45. Technology
技术
An onslaught of
innovation
@bryankorourke #ihrsa2013 45

46. 1997 - 1998
$999 46

47. 1.1 B - 2.3 B
2007 - 2012 people using Internet
超过550万中国人 Internet Users Doubled 47

48. 82% of 16-24 year olds in China
have a smartphone
82%
246 Million Subscribers
China is world’s largest market
Mobile Devices
@bryankorourke #ihrsa2013
246万中国用户 48

49. The Internet Of Things
@bryankorourke #ihrsa2013 东西相连 49

50. 35 Million US Adults
Amiigo
健康追踪
@bryankorourke #ihrsa2013 Track Fitness or Health
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51. Mobile Applications
20K Health Apps
Service Delivery
Scheduling
New Business
Models
移动应用程序
@bryankorourke #ihrsa2013 51

52. Newism
See or Hear; Check
Reviews; Try for
FREE
TRYSUMER 新的方法来做事情，
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53. Gamification & Channel Extension
Text
@bryankorourke #ihrsa2013 跟踪 53

54. RFID | Cashless Transactions | Kiosks
自动系统
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55. Programming - Wexer
自动健身课程
Virtual Classes 55

56. Virtual
Group Fitness
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57. @bryankorourke #ihrsa2013 Quick Response Codes 57

58. New Technologies
新设备 Alternative Cardio 58

59. 57% of Members Use Smartpones or Tablets
许多客户使用技术
@bryankorourke #ihrsa2013 Open 59

60. Strategy - Where Are We Headed?
New business models & competition
会发生什么事
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61. Design Is User 设计很重要
Experience
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62. Design 设计很重要
DavidBartonGym
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63. Will
T
GymBox 设计很重要 benkellydesign.com
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64. Functional & Group
Training Will Flourish
课程将增长
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65. New Types Of Exciting
Equipment With More
Advanced Technologies
Are Emerging
新设备
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66. 从中断影响大
Clayton Christensen
Disruption Guru @bryankorourke #ihrsa2013 66

67. Where Are We Heading ?
“Disruption is altering
competition, creating
new opportunities by
redefining business
models and enabling
us to enter new
markets”
中断创造了新的途径 @bryankorourke
@bryankorourke #ihrsa2013 67

68. Where Are We In The Life Cycle ?
Are we going to embrace to “S” Curve ?
行业日渐成熟
Maturity
2008 - Present - the rate of expansion is
equal to that of the economy. Consolidation
of key players is underway. Profit margins
lessen.
Growth
1980 - 2007 Life Cycle, Nautilus,
Bally Sale, New Brands, Jane
Fonda Videos
Introduction - Infancy
1950 - 1979 Unisex, Figure Salons,
LaLanne, Bodybuilding
Decline ? Or S Curve
The Chasm
Innovators Early Adopters Early Majority Late Majority Laggards
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69. Market Definition Today
Big Box
Micro
High
Low Cost Convenience
行业的今天 @bryankorourke #ihrsa2013
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70. S Curve - Reinvention
New Era : Micro Gym
Low Cost
Pop Up
Digital
Wellness
Spa
行业的明天 @bryankorourke #ihrsa2013
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71. Entering Fragmentation Era
No single enterprise has large enough share
of the market to be able to influence
the industry's direction.
许多不同类型的业务
@bryankorourke #ihrsa2013
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72. Text
New Business Models 新的做事方式
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73. Digital Disruption
Virtual Wellness
Nutritional Motivational
技术一定会取得新的机遇 @bryankorourke #ihrsa2013
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74. CONVERGENCE
technology
consumers
创建的更改
74 @bryankorourke
globalism

75. Growth
@bryankorourke #ihrsa2013
变化将导致经济增长
75

76. "What is essential is
invisible to the eye."
Perception 看到了机会
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77. “The best way to predict the future
is to create it “ - Peter Drucker
创造未来
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