Use some of the techniques used by our clients to increase leads 10x with examples, recommended Wordpress plugins, and key tips

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From Blogs to Customers ...
Proven Techniques for
Converting Blog Visits
Presented by: Bryan Eisenberg
http://www.bryaneisenberg.com
@TheGrok

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© 2013 Eisenberg Holdings, LLC. BryanEisenberg.com / @TheGrok, @JeffreyGroks, #BigData
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bryaneisenberg.combuyerlegends.com
Bryan Eisenberg
bryan@bryaneisenberg.com
@TheGrok

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More People Read Today

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You have to start with solid Content

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Want to Get a 10X Increase?
http://www.bryaneisenberg.com/conversion-complex-sales-flipping-the-funnel/

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Not everyone has to like you!

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Build the right reputation

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Set Proper Goals

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Social Readers or Fleeting Tweeters

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To get business you need readers

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Before - What was the goal?

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After - Goal?

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The money is in the list!

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Key Goals
• Visitors to Comments
• Visitors to Social Shares
• Visitors to Subscribers
• Visitors to Leads*
• Visitors to Lead/Clients

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Even more important for complex sales

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Pre-Inbound Marketing
Roy H Williams’ “Gravity Well”

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Different content for different personas

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Feature What You Do

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A/B Test, Target & Rotate Plugin

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Feature Your Best Content

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Give them a reason to subscribe

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Feature Box Example with Proof

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With video

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As an overlay

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Overlay with social proof

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Increase Comments

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Make them feel smart with Tweetables

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Click to Tweet plugin

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Test your headlines Wordpress Plugin

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How will you stand out

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Shortcutblogging.com/brainstorming/

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Edit for readability, it’s why lists work

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Posts need visual clarity

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Using Fonts & Whitespace

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Using Fonts & Whitespace

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What Does Your Content Look Like in
Mobile?
What elements stand out?

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Does it render well?

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Consider length of titles for sharing

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Some sharing plugins have issues

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Can’t share on iPad

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Another example

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Oooops

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Sharing your handle with Buffer

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Change Just One Setting

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Connect Content to Authors

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Read More than One

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Calls to Action

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Know more about your leads

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Crunch Your Image Size

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Check your load time

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On

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Great Wordpress Hosting

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DNS Name Servers

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Taking Care of Details
• Optimize evergreen Content with new CTAs
• Test Offers with anchor text links in your content
• Change your premium offers regularly

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© 2013 Eisenberg Holdings, LLC. BryanEisenberg.com / @TheGrok, @JeffreyGroks, #BigData
Bryan Eisenberg
bryan@bryaneisenberg.com
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www.BryanEisenberg.com
Phone
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Bryan Jeffrey
@TheGrok @JeffreyGroks
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