Personal Information
Organização/Local de trabalho
Greater Philadelphia Area, Pa. United States
Cargo
Digital Analytics Mgr
Sobre
Analysis. Insight. Action!
I see patterns in data others never see. Turn those patterns into insights others miss. And, turn those insights into actionable strategies and tactics that increase sales.
I calculate customer lifetime value to bridge the gap from analytics to strategy, and measure results by sales.
Examples:
• Established A/B testing program to evaluate optimization tactics used by optimization team for venture backed sell-side ad tech company.
• Analyzed 400,000 web orders for second largest specialty gift retailer in U.S. Revealed, after fact, that SEO and social media-fueled traffic growth hid $821,000 in lost orders worth 17% annual revenue. Built real-time warning
Marcadores
tableau
marketing strategy
marketing
social media
linked in
linkedin
web analytics
market research
business strategy
facebook
fb
ecom
digital analytics
tableau desktop
social media metrics
social media strategy
direct marketing
ecommerce
analytics
social media tactics
social media analytics
benchmarks
marketing anayltics
twitter
digital marketing
data visualization
li
benchmark
consumer packaged goods
etailer
cpg
myspace
social media measurement
ecommerce marketing
seo optimization
packaging
google analytics
retail
strategy
tableau desktop google analytcs
tableau user group
google adsense
google adwords
branded search
social network analysis
allergies
tjs
trader joe
kosher food
trader joes
nut allergies
peanut allergies
seo
internal search optimization
omniture
conversion rate benchmark
conversion rate
lead generation
prospecting
click through rate
click thru rate
site catalyst
email marketing
sna
linked-in
google
ppc
pay per click
bing
market share
biz dev
business development
growth rate
aov
average order value
search analysis
product packaging
web trends
womens fashion
fashion
webtrends
clothes
marketing analytics
primary market research
web commerce
segmentation
iphone apps
social network
open rates
freemium
google analytcs
market assesment
web
outbound marketing
customer focus
yahoo
youtube
web analytics tableau
digital analytics association
data viz
sql
linkedin groups
ad quality
ad traffic
video ad
expandable video. rich media
banner ad
click fraud
engagement rate
ctr
display ads
purchased mailing lists
mailing list
electronic mailing list
response rates
jisgsaw
top 25 u.s. cities
american community survey
top 25
census data
car owners
vehicle owners
content marketing
b2b
website traffic
line graph
pie chart
data mining
steven few
tufte
education
classroom size
external search
bruce segal
unbranded search
home furnishings
housewares
home
conversion
bad advertising
mr hanky
hershey
marketing analysis
adver
adverts
south park
boxplot
cereal
kellogg company
search analytics
marketing anayltics
eventbrite
event brite
social media measurement
customer relations
social media measures
face book
social media groups
measuring social media
sureveys
customer satisfaction surveys
survey
customer
ford trucks
ford
ford cars
customer survey
ford moters
ford motors
sample survrys
survey samples
customer surveys
customer satisfaction survey
satisfaction
anayltics
secondary market research
product marketing
social media measurement
voice of customer
product developoment
non-profit
higher ed
web analytics
esq unlimited
waa
edu
social network anlsysis
aov benchmark
average order value benchmark
hitwise
voice of consumer
internal search
voc
green marketing
consumers
tastycake
tasty kake
tastykake
tasty cake
packages
eco-marketing
bakery goods
pastries
shoes
coremetrics
ga
zoomerang panels
zoomerang
opinion polls
survey panels survey monkey
survey daddy
zoomerang survey
brand survey
rate of completion
completion rate
purchase intent
online surveys
web surveys
market segmentation
marketing tactics
catalog marketing
catalog sales
catalog
roi
new product
new product development
market launch
fremium
iphone application
opportunity cost
lost sales
lost orders
iphone
product launch
web analyitics
real estate
mobile apps
mobile
apps
social network anlsysis
Ver mais
Apresentações
(6)Documentos
(4)Gostaram
(6)Which chart
r1c1
•
Há 14 anos
10 tips to be the analytics consulting agency your boss wants to hire
Rusty Rahmer
•
Há 6 anos
Hillstrom's Unified Commerce Ecosystem 2013
MineThatData
•
Há 11 anos
5 stages of xobni's growth and 5 pivots along the way
Matt Brezina
•
Há 14 anos
What is Twitter, a Social Network or a News Media?
Haewoon Kwak
•
Há 14 anos
SMX Advanced: Landing Page Myths
ion interactive
•
Há 14 anos
Personal Information
Organização/Local de trabalho
Greater Philadelphia Area, Pa. United States
Cargo
Digital Analytics Mgr
Sobre
Analysis. Insight. Action!
I see patterns in data others never see. Turn those patterns into insights others miss. And, turn those insights into actionable strategies and tactics that increase sales.
I calculate customer lifetime value to bridge the gap from analytics to strategy, and measure results by sales.
Examples:
• Established A/B testing program to evaluate optimization tactics used by optimization team for venture backed sell-side ad tech company.
• Analyzed 400,000 web orders for second largest specialty gift retailer in U.S. Revealed, after fact, that SEO and social media-fueled traffic growth hid $821,000 in lost orders worth 17% annual revenue. Built real-time warning
Marcadores
tableau
marketing strategy
marketing
social media
linked in
linkedin
web analytics
market research
business strategy
facebook
fb
ecom
digital analytics
tableau desktop
social media metrics
social media strategy
direct marketing
ecommerce
analytics
social media tactics
social media analytics
benchmarks
marketing anayltics
twitter
digital marketing
data visualization
li
benchmark
consumer packaged goods
etailer
cpg
myspace
social media measurement
ecommerce marketing
seo optimization
packaging
google analytics
retail
strategy
tableau desktop google analytcs
tableau user group
google adsense
google adwords
branded search
social network analysis
allergies
tjs
trader joe
kosher food
trader joes
nut allergies
peanut allergies
seo
internal search optimization
omniture
conversion rate benchmark
conversion rate
lead generation
prospecting
click through rate
click thru rate
site catalyst
email marketing
sna
linked-in
google
ppc
pay per click
bing
market share
biz dev
business development
growth rate
aov
average order value
search analysis
product packaging
web trends
womens fashion
fashion
webtrends
clothes
marketing analytics
primary market research
web commerce
segmentation
iphone apps
social network
open rates
freemium
google analytcs
market assesment
web
outbound marketing
customer focus
yahoo
youtube
web analytics tableau
digital analytics association
data viz
sql
linkedin groups
ad quality
ad traffic
video ad
expandable video. rich media
banner ad
click fraud
engagement rate
ctr
display ads
purchased mailing lists
mailing list
electronic mailing list
response rates
jisgsaw
top 25 u.s. cities
american community survey
top 25
census data
car owners
vehicle owners
content marketing
b2b
website traffic
line graph
pie chart
data mining
steven few
tufte
education
classroom size
external search
bruce segal
unbranded search
home furnishings
housewares
home
conversion
bad advertising
mr hanky
hershey
marketing analysis
adver
adverts
south park
boxplot
cereal
kellogg company
search analytics
marketing anayltics
eventbrite
event brite
social media measurement
customer relations
social media measures
face book
social media groups
measuring social media
sureveys
customer satisfaction surveys
survey
customer
ford trucks
ford
ford cars
customer survey
ford moters
ford motors
sample survrys
survey samples
customer surveys
customer satisfaction survey
satisfaction
anayltics
secondary market research
product marketing
social media measurement
voice of customer
product developoment
non-profit
higher ed
web analytics
esq unlimited
waa
edu
social network anlsysis
aov benchmark
average order value benchmark
hitwise
voice of consumer
internal search
voc
green marketing
consumers
tastycake
tasty kake
tastykake
tasty cake
packages
eco-marketing
bakery goods
pastries
shoes
coremetrics
ga
zoomerang panels
zoomerang
opinion polls
survey panels survey monkey
survey daddy
zoomerang survey
brand survey
rate of completion
completion rate
purchase intent
online surveys
web surveys
market segmentation
marketing tactics
catalog marketing
catalog sales
catalog
roi
new product
new product development
market launch
fremium
iphone application
opportunity cost
lost sales
lost orders
iphone
product launch
web analyitics
real estate
mobile apps
mobile
apps
social network anlsysis
Ver mais