LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
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Introduction & Outline for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
Outline
Why LinkedIn?
General tips
Enhancing your profile
Strategic Guidelines
Searching & Settings
Mobile App
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Goals for session
Learn why to create and post content
Understand how to use the hashtag # symbol
Recognize how to use the at @ symbol
Identify opportunities to market yourself
Discover the LinkedIn mobile app benefits
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LinkedIn - What is it & Why use it?
Over 780 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Networking Site
Research Individual or Company
Norm Galvin at InsightsNow
Find Employment Opportunities
Networking!
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Editing Your LinkedIn Profile URL
Use on
resume,
cover letter,
business
card, job
applications,
email
signature
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Editing Your Profile
Providing a custom banner enhances a profile
Use relevant image for your profession or brand
1600 x 400 pixels is suggested banner size
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Editing Your Profile Contact Info
Websites can
will be labeled
with generic
term.
The can be
labeled as
other and
customized.
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LinkedIn Strategic Guidelines
1. All Star profile
2. Headline that is descriptive and accurate, not title
3. About section with call to action
4. Utilize Skills section and other keywords
5. Create relevant job search agents
6. Create a post, share image, write article, etc.
7. Use # and @ for better visibility on LinkedIn & social media
8. Recommendations
9. Name pronunciation - Mobile app
10. Cover story - Mobile app
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Your photo should have a professional appearance
Passport format with headshot
Any digital photo can be cropped to fit
Rename photo file for SEO before uploading it
e.g. Bruce Bennett Fishing Guide.jpg
Strategic Guideline - All Star Profile
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A. B2B Sales at MNO Company
B. Bilingual B2B Sales Professional at MNO Company
C. Fluent Bilingual B2B Sales Professional Helping French and
American Companies expand their International Presence
A. Marketing Manager at XYZ Company
B. Successful Marketing Manager of Brands at XYZ Company
C. Internet Marketing Expert | Looking For New Business
Partnerships That Need Help With Marketing... Lets Connect!
LinkedIn Headline Alternative - UVP
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The About section can have 2500 characters
Start with email address on the very first line
First paragraph should be about your skills, job titles, work
experience and passion
Second paragraph should relate how you added value for a previous
employer(s) - tell a STAR story
Final paragraph should tell how you can solve a company’s problems
or issues
Close with a call to action: “let’s connect…contact me if…call me if”
Strategic Guideline - About Summary
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Strategic - Skills
Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the pencil
47 more
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Strategic - Skills
LinkedIn suggests key skills based on your profile
Click on the + symbol to add skills and then Add
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Strategic - Skills & Endorsements
Type a new skill to identify best fit
LinkedIn auto populates & defines key skills
Select from several suggestions
Skills at the top of the list are more widely searched
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Strategic Guideline - LinkedIn Skills
Take Skill Quiz
offers several
categories to
test your
knowledge.
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Strategic Guideline - LinkedIn Skills
Once you pass
the quiz, a
badge is
featured next
to the skill.
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Strategic - Skills & Endorsements
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills
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Strategic Guideline - Skills Nuance
Strategically place skills in your work experience
Job Title (then list skills used in that position)
Insert key skills again in the detailed section
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Strategic Guideline - Job Search Agent
LinkedIn suggestions based on profile, skills, company, etc.
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Job Seeker Guidance offers a few LinkedIn Learning videos
Strategic Guideline - Job Search Agent
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Strategic Guideline - Job Search Agent
All job filters allow for expanded searching by
Date posted, Experience level, Company and….
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Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application
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Strategic Guideline - Your Activity
Review activity &
interest about
your profile
Analytics and
Resources is only
visible to you
Formerly named as
Dashboard
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Strategic Guideline - Your Activity
Analytics and
Resources is only
visible to you
Formerly named as
Dashboard
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Strategic Guideline - Your Activity
Activity posting
can be articles,
recognition, etc.
Try to include an
article hyperlink,
image or video
Click on See all
activity to view
additional
content
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Strategic Guideline - Your Activity
Add hashtags to
increase target
recipients
#careers 22.5M
#socialmedia 19.7M
#personaldevelopment 14.7M
Content is complete and
ready to Post
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Strategic Guideline - Hashtag - #
The hashtag # symbol is a powerful tool
Use it to reach a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips
will have it appear in their feed
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Strategic Guideline - @
The @ symbol tags a specific person or company
The tagged person receives a notice of mention
e.g. @Erica Reckamp
Or @BruceBixler
Or @Brunswick Corporation
Both symbols work with other social media
Can A Company Use # and @??
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LinkedIn suggests alumni, similar roles, local area,
industries, Group members as connections
Strategic Guideline - Build Network
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Click on blue Connect button
Strategic Guideline - Build Network
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Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message
Strategic Guideline - Build Network
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Make it personal and engaging
There is a limit of 300 characters
Strategic Guideline - Build Network
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Who Viewed You
Review from the home or profile page
Last five people are viewable with a free account
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Who Viewed You
Review from the home
or profile page
Last five people are
viewable with a free
account
Private mode settings
are not viewable
even with a premium
account
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LinkedIn Mobile App
LinkedIn mobile makes it easy to
network and stay connected with
your network.
The mobile app opens to your
home page for viewing network
feed.
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Strategic Guideline - Name Pronunciation
LinkedIn mobile
allows you to add your
name pronunciation.
Click on your profile
settings to add name
or brief message.
Save 10 second
recording as last step.
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Strategic Guideline – Cover Story
Name Pronunciation
displays a speaker next to
name.
LinkedIn mobile allows you
to add a 30 second video to
your profile. Click on +
symbol to explore options.
Erica Reckamp Cover Story
The video will be on mobile
& desktop versions.
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LinkedIn Mobile Adding a Connection
You can personalize
a request to connect
on LinkedIn mobile.
1 Go to their Profile.
2 Click the symbol.
A new screen will be
displayed.
2
1
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LinkedIn Mobile Network Page
Manage network connections
from this page.
Accept invitations or select
person to invite & write personal
note to connect.
Limited to 300 spaces.
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LinkedIn Mobile App Posting
LinkedIn has made it
easy to post options are
numerous using the app.
Note the bubble at the
top of the page. Touch
the symbol. A new
screen will be displayed.
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LinkedIn Mobile Messaging
Messaging offers ability to
search messages.
Green circle indicates they are
active on LinkedIn
1 To search for a message.
2 To create a new message.
A new screen will be displayed.
1
2
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LinkedIn Mobile Messaging
You can send more then a plain
text message.
Click on the + symbol to add
attachment, camera, video,
photos, or GIF.
Or send a short audio message by
selecting the microphone.
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LinkedIn Mobile App Notifications
This page replicates the desktop
version. It will display recent
activity about your network.
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LinkedIn Mobile App
The Jobs button
displays most of the
features available on
the desktop version.
Click on See more to
display the app
features.
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McHenry County Workforce Network
April Career Workshops & Services
Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: mcwnbennett@hotmail.com
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Success Stories
Lana H. – IT Support
Improved her profile after workshops & 1on1 critique to obtain new job
Richard S. – Project Manager
Attended workshops and incorporated learnings to get hired
Maria A. – Change Agent
Incorporated my recommendations, found on LinkedIn and offered job
Liz Z. – Graphic Design
Attended my workshops, used LinkedIn effectively and offered job
Rafael R. – Accounting
Improved his resume & profile after workshops and got hired
I want to add your name to the list!
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Upcoming Webinar Events
Resumes, Cover Letters and Applying Online
Wednesday May 4, 2022 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday May 9, 2022 from 10:00am to 12:00pm
Network to Success Job Club
Boost Your Job Search by Volunteering
Wednesday May 11, 2022 from 1:00pm to 3:00pm
LinkedIn for Your Job Search
Monday May 16, 2022 from 10:00am to 12:00pm
101. Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin