Open Innovation With a Social Purpose
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A deck we did for an event with energy and utility companies looking at the benefits of open innovation and learning from failure
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Open Innovation With a Social Purpose
- 1. Open innovation with a social purpose or the Bromford Lab guide to working out loud Tom Hartland Find me at @thomashartland !
- 2. Sports Science Degree 2x Materials Science and Product Development Projects (one with JL Partnership) Motorbiking about...
- 3. Receptacle for new ideas A means to plug into other innovation networks Dedicated resource for innovation
- 4. ...it was readily apparent that a shortage of ideas, wasn’t the problem.
- 5. The problem was basically everything after that… The problem was turning ideas into reality!
- 7. Failure.
- 8. Failure.
- 10. Bad Failure :’(
- 11. “ There is no communication because there is no confidence. There is no confidence because there is little evidence. There is little evidence because there was ineffective planning. Bad failures stifle open innovation
- 12. A Bromford Lab Micro-Guide HOW TO FAIL SO GOOD YOU CAN SHOUT ABOUT IT...
- 13. tEsT PilOt outCOMes “Right, that’s sort of OK” “Needs more work” Usually Crap iDEA Kill It, sHelVE It, Release It. ‘Cursory Design’ Actual Design Evidencing Completing Keep a simple process
- 15. ‘Plug in’ to existing information
- 16. Start improperly - perfection ‘out the gates’ sets a bad precedence
- 17. Get Moving!
- 18. Start Small - but think BIG! As evidence grows, increase the scale and risk as necessary.
- 20. Communicate simply and accessibly - start sharing.
- 21. Social Innovation is about IMPACT not MARKETING. Kill off dead projects that have stopped showing promise.
- 22. ~ In Summary ~
- 23. Open innovation requires honest evaluation and open communication
- 24. This requires acceptance of failure as part of service development
- 25. This requires failure to be framed, managed and, ultimately, encouraged.
Notas do Editor
- How to involve customers.
- But then I found these guys and a cause I could rally behind. Bromford, social enterprise, not for profit and manager of around 28k homes. Good quality housing for those who needed it, or had suffered at the hands of private landlords, employers or the banks. And within this team were 3 others, the rest of a newly formed innovation lab, who’d been established as a place to capture and accelerate new ideas across the business.