This is the full deck containing the outcomes of the five main lab sessions we hosted at House Party 15. We hosted four other sessions: Game Tech and Match, Connected Care, Crowdfunded housing and How to set up an innovation lab. They will follow in the future. Watch out for the blog post where you can nominate yourself to be a part of a test!

1. Bromford Lab: The House Party Sessions

2. The Reinvention of Social Housing
1: What if Uber did Housing?

5. Model One: open homes
All choice
based lettings
systems
replaced with
one national
homes app
All tenures can
be accessed
24/7 and
applications
completed in
less than 5
minutes
Providers rise to
the top based on
social
recommendation
scoring similar to
Tripadvisor
Provides virtual
online
assistance for
wider housing
options

6. Model Two: housing as platform
Users are
given freedom
over where to
spend their
housing
management
and
maintenance
budgets
This virtual
platform rates
the very best
services
available and
allows the tenant
to procure
directly
Gives people the
power to select
services they want
and choose who
comes through
their front door
Encourages
HAs to stop
trying to be
everything and
drives
innovation in
select
providers

7. Model Three: co-housing
A ten year
trajectory set to
break apart
huge HAs and
devolve assets
to community
A new version of
co-op housing
established to
link local people
with
entrepreneurs
and startups
Makes use of
virtual platforms to
procure services -
the model matches
local expertise with
uber-like efficiency
Enables peer
to peer support
and trading to
grow local
infrastructure
and support
networks

8. The Reinvention of Social Housing
2: How can we rethink housing for the digital

11. Model One: Housing Passport
To help with a
future of less
secure
employment
the housing
passport
means you can
pick up a
tenancy or
shared
ownership
property at will.
Swapping with
other users.
The online
passport assures
providers of your
identity and
payment history
without need for
checks
The passport
replaces the
need for a
tenancy or
property
contract

12. Model Two: Jigsaw Housing
Stop assuming
people want the
same and provide
range of wiki, tiny,
shared or container
homes
Build adjustable
and shared
housing that can be
increased or
decreased in size
according to
budget and
circumstances
Pre-customer
temporary housing
made available to
reduce
time/eliminate
waiting list
Tenants allowed to
let spare rooms
airbnb style or opt
to have tiny homes
built on communal
spaces/gardens for
reduced rent

13. Model Three: Housing Credits
A housing
‘bitcoin’
established to
accompany
passport.
Universal
rent/purchase
payment
system.
Users can bank
credits that can
be redeemed on
rent or other
services like
care or used to
buy equity stake.
Landlords can top
up credit based on
activities in
community or as
reward for user
loyalty
Accompanied by a
flexi payment
system that
changes according
to circumstance.
Users may pay
less during times
of under
unemployment
Equity stays on passport so a
user could opt to move to a
rented home whilst still holding
equity stake

14. The Reinvention of Social Housing
3: Community Networks in The Digital Age

15. Can close-knit, physical communities even exist anymore - or are
people migrating more and more to digital by default with
each generation?
How can we shift from service provider to community builders?
Communities are the primary inventors in a democracy. Citizens are the
producers of the future - @CormacRussell
Questions we asked
We hear a lot about 'Government as a platform' but
what would happen if we thought of our
organisations in the same way?
What if we enabled people to reclaim communities
spaces with our organisations providing the digital
platforms that link health housing care and other
vital services?

16. Our thoughts
The proliferation of apps , tenant portals
and websites is creating a complex digital
landscape. Are we rebuilding our physical
silos in the digital space?
We need a new network of spaces with
community builders who act as connectors
and enablers . A role that facilitates
community facilitators.
Could these be enhanced with digital
assistants or navigators to help people
through the complex web of public
services?

17. Model One: Community Builder
Spaces
A space on every street corner -
available to the whole community.
Provides space, skills and tools the
local community wants.
A new network established to link
places designed to inspire.
A vehicle for both digital inclusion,
social inclusion and creativity.

18. Model Two: Digital Navigator
There are plenty of community building tools,
readily available. But many of these are
monetized somehow, so the code is not
open source and is difficult to integrate
with another product.
We could provide one such app, or simply an
open source ‘navigator’ that helps
people find the right services for them.
This virtual navigator would be
complemented by real-life support in
Community Builder Spaces.

19. Model Three: Community Reward
Reward those individuals who
share their skills and resources with the community
with ‘credits’ or a cryptocurrency like bitcoin
Credits can be used in exchange for other services
or goods at certain shops
Uses transactional reward as a gateway for change
This also fits with idea of housing and care credits
discussed in session two

20. The Reinvention of Social Housing
4: My Housing Manager is an Android

21. Meanwhile, in the not-so-distant
future...
Transfixed on navigating the troughs and crests of Britain's
welfare system the housing sector fails to notice another
threat to its existence….
In a rapidly ageing society humankind is under-resourced
and unable to deliver even the most basic care
standards we’re currently used to…
Swathes of people are made redundant following the
automation of many major industries…
Escalating technological advances create a new ‘normal’ for
human and object interaction - a level at which housing
associations aren’t geared to operate on.
How can we harness upcoming technology to survive this
vision of the future?
WHAT WOULD THE REACTION BE IF WE GAVE CUSTOMERS A ROBOT
ASSISTANT , LIKE SIRI OR CORTANA, RATHER THAN A HUMAN
INTERFACE?

22. Shapeshift - Transform
Appearance
Model One: Big Housing 6
Have and do everything -
unlimited potential
Humanoid by defaultUnobtrusive

23. Can measure
health and
wellbeing
metrics
Model Two: Amy – The Virtual
Assistant
Calendar with
remindersCustomizable
appearance - personal
avatar
Hologram from wrist-watch
device
Task
prioritization
- daily
scheduler
Interacts with
loads of
stuff! (IoT
enabled)
Reports repairs

24. Can chose
hair,
clothes
and smell
and has
a cute
face
Model Three: Scarlet/Roxy
Prevents repairs
casesIncludes a jet-pack for getting up stairs
and a dancing mode
Hacked version of ‘Pepper’ - an existing robot
assistant
Knows when
you’re
having a
bad day
and will
bring you
booze
Will conduct
personal care -
prevent
partners
getting
desexualised
Witty Banter -
will back
chat you

25. Provides
employme
nt support
and
advice
Model Four: Jobot
Can help
develop
interview
skills
Robot octopus
with a human
face...
Comes with a
spray can
for imitating
works by
Banksy
Web access –
for online
shopping
Has a pizza
cutter
tentacle

26. The Reinvention of Social Housing
5: FutureComms - The Last Will and Testament of #UKhousing

27. • On average, housing organisations
have only 0.5% of the social and digital
engagement rates of not-for-profits on
Facebook and 3.4% of their followers on
Twitter.
• Purely commercial brands and utility
providers too, such as O2 or British Gas,
far outstrip them in terms of social media
popularity and engagement.
• Anne McCrossan
What’s the
problem?

28. • Do we talk to each other too much - rather than seek out customers?
• How social are we – really?
• Do we really need another “sector campaign” or rebrand?
• How do we engage dissenting voices and include them?
• Do we need to talk less and listen more?
What’s the problem?

29. We asked delegates to imagine they were the last #ukhousing comms team!
What would be their gems of wisdom to pass on to the next
generation?
The last will and testament for #ukhousing– what would it say to start
doing , and to stop!

30. Start
Get over yourselves! We can use
humour and have fun
Keep it real – make it relevant
Make trust the priority
Make comms everyone’s
responsibility
Do with - not to. Engage customers
and stakeholders in conversations
Test more. Experiment more
Just be a little braver

31. Stop
Doing it for the sake of doing it (if
you’ve got nothing to say - don’t
say it)
“HB, Voids, UC” - It’s past time to
kill jargon
Job titles and hierarchies- they
reinforce role of comms as the
only communicators in an
organisation
Being obsessed with digital –
other channels are available
Saying “You can’t say that” (yes,
you can!)
Thinking you know your
audience. You don’t – and