1.
5 WAYS THAT MANUFACTURERS
CAN WIN BIG WITH DIGITAL
Live Webinar | Thursday March 5, 2020

2.
MARGARET WISE
CRO, ARKE
linkedin.com/in/mgtwise
@mgtwise
IAN LOWE
VP MARKETING, CROWNPEAK
linkedin.com/in/idlowe
@idlowe

3.
5% of solutions removed from 2018 to 2019
8% unique companies added
Net growth of 3%

4.
Marketers struggle…
…with increased complexity
Outstripping Marketing’s ability to
cope
Impacting productivity and impeding
results

5.
–
5
Our approach focuses on
4 pillars of
service delivery
By looking at each touchpoint in the digital
experience and thinking beyond digital
we can improve website
performance, increase demand across
digital channels, and educate your
organization to sustain both change and
growth.
experience. results.
Marketing
Technology
Experience
Design
Digital Change Management
Demand & Education
Acceleration

6.
The Speed of Change

7.
#1 B2C IS INFLUENCING B2B

8.
#2 MOBILE FIRST

9.
#3 SEARCH IS YOUR SECRET WEAPON

10.
Personalization
Imagery
PersonaBased Offerings
Category Based Offerings

11.
Create a sense of urgency
Immediate Gratification
Get everything you need
TotalSolution
Compare Solutions
Decision Support
Sale Call to Action
Promote Revenue Goal

12.
User insights by Leveraging
Search Analytics

13.
#4 SOLUTION-ORIENTED VS PRODUCT-ORIENTED

14.
HistoryofGrowththroughAcquisition

15.
• Solutionoriented
• Industry specific
• Vibrantcolors
• Crisp imagery
• Specific CTAs on every page
• Thought leadershipcontent
• IntelligentSearch
Arke for Sitecore

16.
#5 MAXIMIZE AGILITY

17.
-
-
The power of agility
Accomplish more in less time
Build templates Add content
Develop customizations UAT Launch!
Build templates Add content
Develop customizations
Content, Accessibility, & SEO QA
UAT Launch!
Content, Accessibility, & SEO QA
Build templates Add content
Integrate legacy tech and third party tools
Develop customizations
Content, Accessibility, & SEO QA Process
UAT
Training
Kickoff
Launch!
approach
Launch!
Build templates Add content
Develop customizations
Content, Accessibility, & SEO QA
UAT Develop customizations UAT
Build templates Add content
Content, Accessibility, & SEO QA
Launch!
This can all happen concurrently thanks
to Crownpeak’s flexible architecture
Launch!
Build templates Add content
Develop customizations
Content, Accessibility, & SEO QA
UAT Launch!
Build templates Add content
Develop customizations
Content, Accessibility, & SEO QA
UAT Launch!
Build templates Add content
Develop customizations
Content, Accessibility, & SEO QA
UAT
Infrastructure Sizing
HA Design
DR Design
HW Procurement
SW Licensing
Installation
CMS Ready
System Integration
Traditional Preparation Planning
Content Architecture
Kickoff
Development Preparation
Dev Training
Application Architecture
Test Concept
Support Setup
Development
Test System
Production System
Integration
Feature Freeze
UAT Go liveTraining
Performance and Load Test
Admins
User
Security
Fallback
Support
Development Environment
Launch?Validation Handover
Experience Designapproach Budget Risk Assessment
Communication
System Architecture
1 Day 1 Week 1 – 3 Months 1 – 2 Years
Dream bigger, Get there faster Page 21

18.
Presentation Title
Gettingtherightarchitecture
Truecloud, SaaS architecture
Gartner now characterizes on-prem as legacy
Can’t let upgrades/fixes/patches slow you down
Trueprivacy compliance needs compliant vendors
Page 22

19.
Strategynottechnology
Too easy to select technology to fill gaps
in strategy
Define theactual end-goals and tacticsof
digital transformationbefore vendor selection
Identify data collection & storage
requirements in GDPR/CCPA environment

20.
Presentation Title
Buildforagility
Digital marketingrequires content,UX, design,
landing pages, campaigns
Ability to execute quickly can be moreimportant
than data & automation
Prioritize best-of-breed & integrations
Retain nimbleness
Page 24

21.
Optimizationsin plainsight
Throwingmassive amountsof custom content
may not improve conversions
Lower hanging fruit include:
• 18%of visitors have disability
• Page load >3s can cause30% bounce rate
• 24% of users have ad blockers
• Browsers blocking3rd party cookies
• 30-60%opt-out rates in GDPR

22.
Crownpeak’s Goal: Simplificationof the MarTech Stack
Software as a Service
Agility &
Speed
Governance & Quality
Usability &
Effectiveness
Decoupled Architecture
Flexibility &
Interoperability
Crownpeak Pillars of Success
Page 26

23.
NEXT STEPS
VISIT THIS LINK TO DOWNLOAD OUR
CUSTOMER JOURNEY GUIDE FOR MANUFACTURERS:
HTTP://BIT.LY/CUSTJOURNEY_MAN
MWISE@ARKE.COM
MARGARET WISE
WWW.LINKEDIN.COM/IN/MGTWISE

24.
QUESTIONS?