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WE’RE LIVING IN A
REPUTATION ECONOMYWHY SHOULD YOU CARE?
Maarten Schäfer

Author - Keynote speaker

Founder CoolBrandsPeop...
WE’RE LIVING IN A REPUTATION ECONOMY
1. GET PERSONAL
I WANT TO TRAVEL
THE WORLD…
MEET PEOPLE…
DISCOVER
CULTURES
2. START WITH THE WHY
START WITH THE WHY
3. SOCIAL PROOF
SOCIAL PROOF
4. USE YOUR
ONLINE REPUTATION
AS YOUR WINGMAN
USE YOUR ONLINE REPUTATION AS YOUR WINGMAN
5. FOCUS ON
WHERE YOU WANT TO BE
ONLINE POSITIONING
6. BE RELEVANT
BE RELEVANT
7. MIND THE GAP
MIND THE GAP
8. BULLSHIT DETECTOR
THE BULLSHIT DETECTOR
9. USE STORYTELLING
LEFT TELLING LEF RIGHT
10. SOCIAL SEEDING
DIGITAL NEIGHBOURHOODS
THREE STEPS TO
HAPPINESS
THREE STEPS TO HAPPINESS
D.I.Y.COMPETITIVE REPUTATION . COM
TEXT
Maarten Schäfer

Author - Keynote speaker

Founder CoolBrandsPeople
Anouk Pappers

Brand Anthropologist

Founder Cool...
Thriving in a reputation economy.  The relevance of your online brand
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Thriving in a reputation economy. The relevance of your online brand

Anouk Pappers & Maarten Schafer, CoolBrands

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Thriving in a reputation economy. The relevance of your online brand

  1. 1. WE’RE LIVING IN A REPUTATION ECONOMYWHY SHOULD YOU CARE? Maarten Schäfer
 Author - Keynote speaker
 Founder CoolBrandsPeople Anouk Pappers
 Brand Anthropologist
 Founder CoolBrandsPeople maarten@coolbrandspeople.comanouk@coolbrandspeople.com
  2. 2. WE’RE LIVING IN A REPUTATION ECONOMY
  3. 3. 1. GET PERSONAL
  4. 4. I WANT TO TRAVEL THE WORLD… MEET PEOPLE… DISCOVER CULTURES
  5. 5. 2. START WITH THE WHY
  6. 6. START WITH THE WHY
  7. 7. 3. SOCIAL PROOF
  8. 8. SOCIAL PROOF
  9. 9. 4. USE YOUR ONLINE REPUTATION AS YOUR WINGMAN
  10. 10. USE YOUR ONLINE REPUTATION AS YOUR WINGMAN
  11. 11. 5. FOCUS ON WHERE YOU WANT TO BE ONLINE POSITIONING
  12. 12. 6. BE RELEVANT
  13. 13. BE RELEVANT
  14. 14. 7. MIND THE GAP
  15. 15. MIND THE GAP
  16. 16. 8. BULLSHIT DETECTOR
  17. 17. THE BULLSHIT DETECTOR
  18. 18. 9. USE STORYTELLING
  19. 19. LEFT TELLING LEF RIGHT
  20. 20. 10. SOCIAL SEEDING DIGITAL NEIGHBOURHOODS
  21. 21. THREE STEPS TO HAPPINESS
  22. 22. THREE STEPS TO HAPPINESS
  23. 23. D.I.Y.COMPETITIVE REPUTATION . COM
  24. 24. TEXT Maarten Schäfer
 Author - Keynote speaker
 Founder CoolBrandsPeople Anouk Pappers
 Brand Anthropologist
 Founder CoolBrandsPeople maarten@coolbrandspeople.comanouk@coolbrandspeople.com

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