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Brightwave is the leading global agency for next generation learning solutions, systems and services. We place our expertise, innovation and creativity at the centre of our work, designing award-winning learning solutions that deliver your business objectives and truly engage your learners.
Experts in Total Learning, we help the world's leading brands to improve
performance, unlock potential and generate value. We can do this because we are the only learning provider in the world enabling clients to fully implement 70-20-10 by harnessing the power of both formal and informal learning experiences.
Our experts work in collaboration with clients to create a perfectly tailored solution for their requirements - from onboarding and systems training to major business transformation and beyond.
Our services include:
• Bespoke learning content - multi-format, mixed-media and cross-platform
• tessello - the award-winning total learning system
• Learning pathway and curation tools
• Live online training and virtual classrooms
• Learning analytics and evaluation
• Consultancy, community management and engagement services
Total learning: The new future of work and learning
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The new future of
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Into the future of work
Into the future
IS THE ONLY CONSTANT IN
OUR WORK TODAY
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In the future economy, the
will be people with the skills,
tools and enthusiasm to get the
Brightwave are experts
in helping organisations
attract, engage and retain
the workers of tomorrow,
We embody total
learning: learning in all its
dimensions. We work with
you to develop solutions
that inspire engagement,
productivity and passion,
and align your employees’
skills with their role and the
aims of the organisation.
The digital revolution has
rewired the way we digest and
retain information. Generation C
(for Connected) are permanently
bonded to the powerful learning
tools we carry in our pockets.
Search engines — discriminationl
selection machines that
understand how we think - are
the human exo-cortex: replacing
the need to retain information
with the need to know where to
This is real just-in-time learning.
Generation C are already driving
our organisations forward with
their appetite for content and
naturalised ability to connect
across the globe. Innovation
is an inevitable by-product of
networked living and working:
the higher the quality and
diversity of its connections, the
more value the network creates.
Social learning is Generation
C's default mode of discovery,
ﬁnding the information they
need to build their own
personal learning networks
(PLN). In the economy of
tomorrow, an individual’s PLN is
more valuable than job history
or referees. it's the new CV or
résumé - a map of who you are
and what you know.
The most effective individual
learning tool today is the
personal learning network
(PLN): an informal microsweb
of personal and professional
contacts, created and sustained
through social media.
The networked learner asks
their PLN for guidance, advice
or a quick-fix.
The network responds
with solutions drawn from
their breadth of individual
experience: enabled by social
technologies, but sustained by
mutual need and the powerful
incentives of group recognition.
The power of the PLN can
also be unleashed inside the
boundaries of the organisation.
This soft learning style delivers hard results: social technologies
reduce time spent searching for people and company
information by 35%.
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Sales is an essential business
function with massive unexplored
potential for advancement through a
networked total learning approach.
have specialised feedback and
communication needs: always
thirsty for that crucial sliver of
informal knowledge to close the
The total learning strategy lets
sales teams share notjust their
skills and insight, but their hunger
and tenacity as well.
Who knows best how to do your
job? How you find out what you
need to know? It's you. You're
doing it already. Innovative
technological advances from
within the learning space — like
the Experience API (aka xAPl)
and the Open Badges initiative -
put the learner firmly in charge.
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With the use of multiple devices
for multiple purposes, the
boundaries between our work
and private lives are blurred.
Employees can research a
project on the train or from
the comfort of the sofa. This
thirst for knowledge - and its
abundance via Google, 46
and social media - has cleared
the path for the autonomous ,
learner: employees who are
se| f—directed and self-motivated
to learn, discovering their own
solutions to their own problems.
In response, there's a need
for Learning & Development
experts to expand their
existing skills, to become
curators, coaches and learning
Connected, autonomous learners
move within and between
organisations freely and confidently.
If you welcome new starters when
they walk through the door ~ you've
already left it too late.
Total learning connects graduates
and other new starters in a personal,
flexible, mobile-enabled learning
community at the earliest possible
stage — in tune with how they live
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Read - What's your name and where do you come from?
A case study in next generation Induction
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Read - Personallslng learning - MP! in action
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The learning function as a set
of top—down directives is being
disrupted in the workplace from
The answers to so many of
the questions that face us are
just a click away. Solutions to
problems are realised as soon
as the problem appears. When
workers in the knowledge
economy are spending over a
third of their time searching for
these solutions, wisdom - the
skill to identify, discriminate and
anticipate problems before they
arise — is as valuable as ever.
The result is the evolution of
the learning function: today's
learning designer is part
trainer, analyst, coder and
Prevalence of Mobile, Social and Video Learning
0 Bestin class organisations All others
Social Mobile User created
learning learning video content
Organisations exhibiting best practice
are twice as likely to use mobile learning
solutions. Smartphones and tablets
offer the opportunity to learn anytime,
anywhere. Their size, portability and mix
of viable interactions (shake - swipe -
zoom - tilt) make us rethink the way we
present and assimilate data.
check their phones
on average 150
times a day
When inspiration strikes they are never
far away from us, letting us capture
valuable experiences as they happen
and embedding learning as a round—the-
Total learning in action
Management forms its own tier Total learning for management
within the organisation - a group provides a community space I
within the group: sharing goals to experiment with new ideas, I
and ambitions, a particular strengthen skills and pursue *
outlook. new projects, freeing your elite
team to create new value while
feeling valued themselves.
Read — Curation: Content and tools to support continuous learning
bit. ly/ continuouscontentcuration
Read - TLC for L&D: Ten tips for reaching out to the Learning &
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New consumer technologies
quickly rewire their users,
altering the way they
understand the world.
Organisations move slower than
people or technology, and this
mismatch can disrupt existing
modes of working practice in
ways that can be catastrophic.
Total learning strategies
include the foresight and
judgement to determine
how evolving technologies
affect the organisation, and
design appropriate learning
interventions: from emerging
3D VR/ AR Interfaces that
change the way we see data, to
wearable devices that trigger
performance supportjob aids at
the point of need.
Total learning in action
When a group shares a common - generates a spontaneous
need the freedom to collaborate learning culture where leading
and exchange knowledge is as experts bring formal, informal,
essential as fresh air. curated and social learning to
bear on the greatest challenges
A total learning environment facing us today.
A where information is free for
critique and analysis, ideas are
shared and problems are solved
Read - The total learning system: Discovery, productivity and skills
bit. Iy/ totallearningsystem
Read - The manifesto for campaign-based learning
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Brightwave are leading a
generational shift in learning
culture. Unconﬁned to a one-off
course or training intervention,
our total learning vision is
open, ﬂuid and irresistible.
Like our audience, our learning
solutions are not restricted
to one format or course, nor
bound by rigid schedules. Total
learning unleashes the power
of informal learning - aligned
and enhanced by our formal
learning expertise, experience
As your next generation
learning partner, we develop
solutions that change with
your business - and execute
them across all appropriate
media and technologies.
We make design decisions
to meet business goals and
place the learner experience
at the centre of every project,
working with each unique
client to provide a total
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Find out more at
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