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Cultures of Contribution:
How to motivate engagement
with online learning
communities
Charles Gould
CEO Brightwave
@Charle...
The technology
User experience & expectation
The culture

© 2014 KPMG LLP, a UK limited liability partnership, is a subsid...
Speakers
Carl Hodler
Co-founder and Digital Engagement Expert,
LearnerLab
Jonathan Archibald
Head of Technical Development...
Carl Hodler – Co-founder and Digital
Engagement Expert

© 2014 KPMG LLP, a UK limited liability partnership, is a subsidia...
What can we learn from the consumer space?

© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG E...
80% of social business efforts will not achieve
intended benefits through 2015
- Gartner 2013

© 2014 KPMG LLP, a UK limit...
Social media went mainstream in 2011
© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe L...
Social networks have driven up daily internet use
73% of UK population access web every day
Almost half of UK adults use s...
94%increase in the amount of daily shared
content in 2013

© 2014 KPMG LLP, a UK limited liability partnership, is a subsi...
Social activity on mobile tripled in 2013

Data: Flurry
© 2014 KPMG LLP, a UK limited liability partnership, is a subsidia...
Social is the perfect experience for mobile

© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG ...
65% of social network users use the
platforms to learn about a brand's
products or services every month

Data: The Social ...
Over 111 million 'how to' videos
on YouTube GB

Data: YouTube
Photo: YouTube
What are audiences
benchmarking?
•
•
•
•
•
•

Purpose
Relevance
User experience
Emotional engagement
Multi channel
Communi...
Netflix spent 18 months developing their
new interface through design iteration
and testing
Photo: NetFlix
A big budget doesn't guarantee a great
user experience
Is it possible to apply good practice from
consumer digital space to
online learning communities at work?

© 2014 KPMG LLP...
Get a deep understanding of your audience
© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Eur...
Communicate purpose at every opportunity
Innovate experience around familiar conventions
Spot engagement trends
"Testing - it always feels too early or too late"
© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of ...
Take your communications to your users
Inspiration from emerging trends
© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP a...
1. Understand your audience
2. Communicate a simple purpose
3. Innovate around familiar conventions
4. Test/listen continu...
Some good books
@learnerlab
For help with engaging your
learning audiences…
carl@learnerlab.com
www.learnerlab.com
How technology feeds
social learning
Jonathan Archibald
Head of Technical Development
@jonarchibald
January 2014
www.brigh...
{

}

"actor": {
"name": "Meg Green",
"mbox": "mailto:meg.green@brightwave.co.uk"
},
"verb": {
"id": "http://adlnet.gov/ex...
Capture

© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the ...
Share

© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KP...
Curate

© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the K...
Capture

Curate

Share

© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a memb...
Open badges add
external recognition to
learning experiences
© 2014 KPMG LLP, a UK limited liability partnership, is a sub...
Capture

Curate

Share

© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a memb...
Capture
Share
Curate

Motivate
© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and...
Any questions?
Please do come and see us on

Stand 116
January 2014
www.brightwave.co.uk

Thank you

© 2014 KPMG LLP, a UK...
Drew Clare
Head of Learning Technology,

EMA, KPMG LLP (UK)

Deploying successful
social media
Change management: Five key points

Business requirements

Vision

Change
Management
Success criteria

Support

Behaviours...
Business requirements

Do you actually need it?
It must provide value and benefit
DON'T do it because everyone else is
Vision
PEM Online's vision
Compelling vision
Keep communicating it is to provide KPMG's Partner essentials master
The obje...
Support - Help
them help
themselves
Keep them in the
platform
Support the supporters
Behaviours Know what you
want them to
do
Audiences
Behaviours
Role model behaviours
Success criteria - Oh
my goodness they're
over engaged!

Realistic and achievable
Meet your business requirements
Monitor ...
Wrap up
Business requirements
Innovative, user centric
technology
Define and plan your
behaviour change
Thank you
Presentation by Drew Clare
The information contained herein is of a general nature and is not intended
to address the circumstances of any particular...
Thank you!
Questions or comments?
Please come and see us on

Stand 116
www.brightwave.co.uk
@BrightTweet
#learningis
© 201...
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Cultures of Contribution: How to motivate engagement with online learning communities

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"Learning does not just take place in formal interventions - it is a continuum. ...it is time to recognise the importance of supporting staff in the heart of the workflow." (Extract from Towards Maturity 2013-14 Benchmark, The New Learning Agenda)

The consumption and sharing of knowledge online is now the core means by which we learn and work. Understanding motivations for learning and meeting the expectations of our learners has never been more important.

Learning environments that foster an ongoing culture of contribution - where learners are motivated and highly engaged - is the best way to ensure learning with a purpose.

In this session our panel of experts share their insights, ideas and experiences of:

• How to foster a culture of contribution, from concept to community
• Alignment - the impact and value of collaborative learning
• Creating seamless and compelling user experiences to secure real engagement
• Lessons from outside work that support a learning culture
• The power of learning communities to deliver organisational change

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Cultures of Contribution: How to motivate engagement with online learning communities

  1. 1. Cultures of Contribution: How to motivate engagement with online learning communities Charles Gould CEO Brightwave @CharlesGouldUK January 2014 © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. www.brightwave.co.uk 0
  2. 2. The technology User experience & expectation The culture © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 1
  3. 3. Speakers Carl Hodler Co-founder and Digital Engagement Expert, LearnerLab Jonathan Archibald Head of Technical Development, Brightwave Drew Clare Head of Learning technology for EMA, KPMG LLP © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 2
  4. 4. Carl Hodler – Co-founder and Digital Engagement Expert © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 3
  5. 5. What can we learn from the consumer space? © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Photo: All rights reserved. Swiss entity. Harry Thomas Photography 4
  6. 6. 80% of social business efforts will not achieve intended benefits through 2015 - Gartner 2013 © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 5
  7. 7. Social media went mainstream in 2011 © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Photo: http://www.italktelly.com Swiss entity. All rights reserved. 6
  8. 8. Social networks have driven up daily internet use 73% of UK population access web every day Almost half of UK adults use social networks Flrry ©Data:KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a 2014 Swiss entity. All rights reserved. ONS 7
  9. 9. 94%increase in the amount of daily shared content in 2013 © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Source: rights reserved. Swiss entity. All Facebook Photo:niallkennedy 8
  10. 10. Social activity on mobile tripled in 2013 Data: Flurry © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Photo: TaylorHerring Swiss entity. All rights reserved. 9
  11. 11. Social is the perfect experience for mobile © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Photo: tyle_r Swiss entity. All rights reserved. 10
  12. 12. 65% of social network users use the platforms to learn about a brand's products or services every month Data: The Social Media Report Photo: RedBull Facebook
  13. 13. Over 111 million 'how to' videos on YouTube GB Data: YouTube Photo: YouTube
  14. 14. What are audiences benchmarking? • • • • • • Purpose Relevance User experience Emotional engagement Multi channel Communication © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Photo: Troublemakers inc Swiss entity. All rights reserved. 13
  15. 15. Netflix spent 18 months developing their new interface through design iteration and testing Photo: NetFlix
  16. 16. A big budget doesn't guarantee a great user experience
  17. 17. Is it possible to apply good practice from consumer digital space to online learning communities at work? © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 16
  18. 18. Get a deep understanding of your audience © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 17
  19. 19. Communicate purpose at every opportunity
  20. 20. Innovate experience around familiar conventions
  21. 21. Spot engagement trends
  22. 22. "Testing - it always feels too early or too late" © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 21
  23. 23. Take your communications to your users
  24. 24. Inspiration from emerging trends © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 23
  25. 25. 1. Understand your audience 2. Communicate a simple purpose 3. Innovate around familiar conventions 4. Test/listen continuously - act on results 5. Connect with your audience wherever they are 6. Spot engagement trends 7. Use emerging trends for inspiration © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 24
  26. 26. Some good books
  27. 27. @learnerlab
  28. 28. For help with engaging your learning audiences… carl@learnerlab.com www.learnerlab.com
  29. 29. How technology feeds social learning Jonathan Archibald Head of Technical Development @jonarchibald January 2014 www.brightwave.co.uk © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 28
  30. 30. { } "actor": { "name": "Meg Green", "mbox": "mailto:meg.green@brightwave.co.uk" }, "verb": { "id": "http://adlnet.gov/expapi/verbs/experienced", "display": {"en-US": "experienced"} }, "object": { "id": "http://ted.com/talks/8_secrets_of_success.html", "definition": { "name": { "en-US": "8 Secrets of success TED Talk" } } } The Tin Can API captures informal learning experiences © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 29
  31. 31. Capture © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 30
  32. 32. Share © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 31
  33. 33. Curate © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 32
  34. 34. Capture Curate Share © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 33
  35. 35. Open badges add external recognition to learning experiences © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 34
  36. 36. Capture Curate Share © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 35
  37. 37. Capture Share Curate Motivate © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 36
  38. 38. Any questions? Please do come and see us on Stand 116 January 2014 www.brightwave.co.uk Thank you © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 37
  39. 39. Drew Clare Head of Learning Technology, EMA, KPMG LLP (UK) Deploying successful social media
  40. 40. Change management: Five key points Business requirements Vision Change Management Success criteria Support Behaviours © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 39
  41. 41. Business requirements Do you actually need it? It must provide value and benefit DON'T do it because everyone else is
  42. 42. Vision PEM Online's vision Compelling vision Keep communicating it is to provide KPMG's Partner essentials master The objective of this project Stick to participants with a social collaboration and learning platform. This class it Be social platform will allow for greater access and people connectivity flexible - change across changes borders, leveraging existing course materials and learner generated materials to promote peer to peer learning and networking.
  43. 43. Support - Help them help themselves Keep them in the platform Support the supporters
  44. 44. Behaviours Know what you want them to do Audiences Behaviours Role model behaviours
  45. 45. Success criteria - Oh my goodness they're over engaged! Realistic and achievable Meet your business requirements Monitor the behaviours
  46. 46. Wrap up Business requirements Innovative, user centric technology Define and plan your behaviour change
  47. 47. Thank you Presentation by Drew Clare
  48. 48. The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation. © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. The KPMG name, logo and "cutting through complexity" are registered trademarks or trademarks of KPMG International Cooperative (KPMG International).
  49. 49. Thank you! Questions or comments? Please come and see us on Stand 116 www.brightwave.co.uk @BrightTweet #learningis © 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved. 48

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