For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
5. @BridgetRandolphSource: Cisco's Global Mobile Data Traffic
Forecast Update
internet in
year 2000
mobile
data
in 2012
mobile data usage in 2012
was
12xthe size of
the entire internet
in 2000
27. small businesses
are even
less likelyto have a mobile-friendly web presence.
60% of small businesses have websites;
only half of these are mobile-friendly.
70. dynamic serving
Vary HTTP header http://goo.gl/km1qcZ
Up to 73% of mobile local keyword rankings
differed from their desktop counterparts
71. separate URLs
There are
several areas
to look at.
I wrote a whole post on Moz about it.
http://moz.com/blog/how-to-optimize-a-mobile-site
A Checklist for Optimizing Your Mobile Site
73. any business with a
physical location
and/or
location-based
service area.
94% of smartphone users have looked for local
info and 84% have taken action as a result
78. local listings
- Google My Business
- other relevant local business directories
- Yahoo! Local
- Bing Local
- Yelp
- Merchant Circle
- Angie’s List
- Judy’s Book
- Kudzu
91. We managed to get them to
the top of page 1 within 6
weeks, which took their
search traffic from 100 to just
under 300 visitors per month
Gareth Brown, founder of Target Local
134. Apple's App Store contains ~775,000 apps
native app web app
pros
• faster performance
• more specific functionality
• app store support
cons
• ££££
• high-maintenance
• approval process longer
pros
• cheaper
• easier to maintain
cons
• one-size-fits-all
• can’t be accessed offline
• no app store support
135. some tools to help you build an app:
- Bizness Apps: from $59/month (native apps)
- ViziApps: starts from £29/month (web app) or
£99/month for (native app)
- AppMakr: free native Android app (with ads), or for
$9/month native iPhone and Android apps (no ads).
- Premium option: $99 one-time fee for white-label
version.
- RedFoundry: contact for a quote
These tools were featured on Mashable
158. provide
in-store wifi
and collect customer data
such as email addresses or
(quick!) survey answers.
Half of the smartphone users who researched a product
on their phone later purchased the item in-store
171. So get started now!
THANK YOU
bridget.randolph@distilled.net
@BridgetRandolph
172. Why Mobile’s Important
2012 KPCB internet trends update
Google Think Insights report
Google Databoard
Full Value of Mobile calculator
The Mobile Playbook
Our Mobile Planet
Global Mobile Stats 2013
Ericsson Mobility Report 2013
Building a Mobile Site
Mobile Web Design Tips
Distilled’s best practice guide
Designing for SEO
Understanding Your Mobile Visitors
Google Analytics for Mobile
Mobile SEO
Keyword Research for mobile
Responsive SEO Tune-up
Optimizing your local presence for
mobile Mobile SEO Audit
Optimizing a separate mobile site
SEO of Responsive Web Design
Impact of Google Smartphone
Crawler 1
Impact of Google Smartphone
Crawler 2
Impact of Google Smartphone
Crawler 3
Google’s mobile development
guidelines
Google blog - mobile and ranking
factors
Thinking More About Mobile
‘What is “Mobile”?’
Mobile Strategy for Small Businesses
@BridgetRandolph
Notas do Editor
Emphasis WORLD; biggest growth in APAC region
The consequence
direct access from home screen
exclusive mobile content
not just talking about your branded app
There are loads of resources out there. And if you want more info, come find me after this and we’ll chat.